Content Marketing Blog mint

Content Marketing Blog

One Brilliant Content Idea Can Go On and On and On...

Reach Your Audience with One Content Idea and Multiple Variations
When you are creating SEO content for your blog or website, you may be limited in terms of time and budget. Even when you hire the best content writer in Canada, you still need to run an efficient content marketing schedule. This benefits both your business and your audience.  The people who utilize your website want access to an ongoing stream of material that is relevant to them. Additionally, that information must also be compelling if you hope to inspire your users to return.

How to Build a Content Series that Engages Your Audience 

Once you have a stellar content idea worth expanding upon, do not restrict yourself to using it only one time. Instead, think in terms of a series of materials that leaves your audience waiting for more. By maximizing a hot idea and repurposing it, you could build a series that draws your users back time and time again. You can stretch one highly useful concept into several posts.

Consider these strategies for creating multiple posts from a single idea:

  • Reflect Your Audience: The media or content types you choose should be a reflection of your average user. Does your brand appeal to a serious crowd? If that is the case, then informative blog posts and podcasts may be the best ways to deliver your message. Are you catering to a hipster clientele with plenty of disposable income? Then, you may want to repurpose your content in the form of cutting edge videos. Under each video, you might offer the option to pay for more detailed content via paid tutorials or seminars.
  • Create Content in Installments: Instead of putting all your energy and creativity in one blog post, keep your audience wanting more by providing your idea in installments. Essentially, you will be offering content as metaphorical bread crumbs. By providing your readers with several inviting “bread crumbs” of content, you will continue to attract them to your materials. If you are marketing a new line of handbags, for instance, you could introduce the line in a blog post that highlights how the idea for the handbags was conceived. Next, you might offer a Q and A interview with the designer. This could be done in the form of a podcast, blog post, or video. Another part of the series might be an infographic depicting the evolution of each handbag from start to finish. Your last “chapter” could be a tutorial on how people can care for their handbags, or tips on different ways to wear them. 
  • Choose the Best Timing for Your Installments: After you have devised the outline for each aspect of your series, select an appropriate timeline. Is a weekly email newsletter your primary method of reaching your users? If so, you might want to offer the series in four, weekly installments included in each email. Make sure that you inform your users of the timeline. This will help to build anticipation and increase readership for each post. 

Let Your Creativity Run Free: Our Copywriters Can Help!

Once you decide to produce a series based on a compelling idea or a product/service you wish to market, have some fun with it. If you enjoy the process, your enthusiasm will extend to your readers. The purpose of creating website content and other materials is to infuse your users with interest in your brand. Producing a series of content installments is simply an effective way to keep your audience engaged.  If you need assistance in accomplishing this, do not hesitate to make use of a professional content marketing agency. The quality will be apparent in the end product, and that quality product will help yield the results you desire.

MintCopy is the leading producer of SEO content services, headquartered in Mississauga, Canada. If you want to build your audience but do not know how, we can help you get started. A memorable marketing campaign begins with professional, engaging copywriting.

Call us today at 1-888-6468-003, or email us to learn about our range of copywriting services in Canada. Also, feel free to reach us via our easy online contact form.

Share


Recent Posts

Sheetal Pinto - 8/4/2022 06:00

And Why It's Important!

Featured snippets on Google are valuable digital real estate for your content marketing assets. These snippets are quick answers to search questions. Although snippets are designed to provide answers for the user without having to clickthrough to the page, Hubspot found that content with a snippet had a higher click-through rate of 2x or more, making this search feature important to your SEO strategy. If you can get your copywriting featured as a snippet, it builds your authority and visibility.

Sheetal Pinto - 7/21/2022 06:00

But Your Audience is Looking for Value!

Events can be a great way to promote your brand but getting people’s attention in the current landscape can be difficult. Start with an extensive content marketing plan that entices your audience to attend your event because they see VALUE in it. Here are useful content tips for event marketing.

Sheetal Pinto - 7/7/2022 06:00

Move Over 'Engine'; It's Time for 'Experience'

Work smarter, not harder can be applied to many different situations. Content marketing relies on artificial intelligence, but even so, your content can work smarter for your employees and customers. The key is using best practices and the right technology for SEO and copywriting.

Sheetal Pinto - 6/16/2022 06:00

Use the Right Content Nails!

‘Cinderella' is the classic rags to riches story. Her sisters wanted to marry the prince, but just dressing up as princesses wasn't enough. Nothing the sisters did could make the prince choose them. The glass slipper had to fit. The real match happened when the slipper fit perfectly. Content marketing is much like that fairytale perfect fit. Personalized content can be that perfect fit. Here's how to use the data you have about your customers to make the content fit.

Sheetal Pinto - 6/2/2022 06:00

Don't Rely on Endless Spreadsheets for Keyword Optimization

Phil Frost, Founder and COO of Main Street ROI, says, “Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users.” Google indexes information to provide relevant search results, not to make marketing easier. When you keep that in your mind as part of your content marketing strategy, you can use keywords to support your SEO strategy to provide engaging content that delivers value to your audience.

Sheetal Pinto - 5/19/2022 06:00

What You Need to Know

If there’s one thing you can count on, it’s that Google is going to update its search algorithm. Some experts estimate that Google makes 500 to 600 updates annually, or once or twice each day. Most of these changes don’t have a significant impact on your SEO strategy, but every now and then, one comes along that can have serious repercussions. Learn more about two new features of Google search that help users verify and evaluate search results.

Sheetal Pinto - 5/5/2022 06:00

Google, one of the largest companies in the world, relies on artificial intelligence for hundreds of it projects. It can seem a little hypocritical for Google to tell businesses that they can’t use AI-generated content on their website. Back in 2010, Google’s John Mueller said that using automated translation tools to create content for your website “could be viewed as being against our Webmaster guidelines.” Here we are, over 10 years later, and Mueller just tweeted that “content generators have been around since the start of the web…Most sites…don’t need help creating low-quality content.” There’s a big discussion in the SEO industry about AI-generated content.

Sheetal Pinto - 4/21/2022 06:00

One of the toughest things about creating content is coming up with ideas. You can research keywords all day long, but if you can’t come up with topics around those keywords, your content may fall flat. If your in-house copywriter is struggling to keep up with a content calendar, you might be thinking about working with a content agency. Use these questions to prepare for a meeting with the project manager or as starting points to create your own content. 

Sheetal Pinto - 4/7/2022 05:54

There just isn't a 'softer' way to say this; it's bad. Duplicate content, as defined by Google, “refers to substantive blocks of content within or across domains that either completely match other content in the same language or are appreciably similar.” Google highly recommends avoiding duplicate content. The key reason is that the ranking of the page on search engine results may suffer. This means, your audiences will not find your content, and when they do, they are unlikely to consider it useful. Understanding how Google handles duplicate content can help you elevate user experience and create a better content marketing plan.

Sheetal Pinto - 3/24/2022 06:00

Modern customer expectations have dramatically changed over the past few years. Although the pandemic certainly influenced customer behaviour in many ways, customers were already trending towards transparency and social responsibility from the companies they patronized. Creating content that shares your values and mission can bring your audience together to support your brand. Here are some ways to create connections to your audience through content marketing.