Content Marketing Blog mint

Content Marketing Blog

Our Content Strategy Is Going Nowhere...What Can We Do To Change That?

Congratulations! You HAVE a content strategy
That’s a great thing, you know. In an age where success is largely shaped by what you do online, having a content plan is a good start, even if right now that plan doesn’t seem to be working as well as you hoped.

So, let’s take a look at why your content efforts may be falling a little flat and those visitors and conversions are on the low side or even non-existent. Actually, ALL websites receive traffic of some kind whether it is search engines indexing your site, spammers looking for a blog to target or good quality targeted traffic that has a high chance of conversion. This last one is the traffic we really care about and will be focusing on.

I have a website and a blog. What’s going wrong?

This is a great start too, but it’s also where many businesses end their digital marketing efforts. They throw up a few web pages, add a few blog posts now and again and they think the work is done. In fact, content marketing is an ongoing labour of love. You need to keep refreshing and revitalizing your website and other channels with high quality content to keep the search engines and your target audience engaged.  Do this, and you will see the results you want.

So what can I do to reboot my content marketing strategy?

That’s a great question and the answer depends on how much work you have done already. If your website has been fully optimized already then it’s time to focus on publishing fresh content including blogs, guest posts on relevant sites and social media content. If your website needs a little work (we can carry out a content review for you) then it’s time to go back to basics with your content.

Here are just some of the reasons a content marketing strategy should be a priority:

  • It allows a business to define and build its brand and to keep content consistent and engaging.
  • You can use different content to target different groups. For example, you could keep content lighter on your social media channels and more formal on your website, depending on your overall business style and tone.
  • You can devise key performance indicators (KPIs) to determine what content works, what magic formulas to repeat, etc.
  • A content strategy helps you to avoid second-guessing and before long you will have a clear idea of what works...and what doesn’t.

How Mint Copy Can Make Your Content Strategy Work

So, now you may be thinking – “Okay, so I just post more blogs and start a Facebook business page. That’s easy!” On the surface, these tasks are easy, but do you really have the time to keep up with posting fresh and engaging content every day, keeping up with content marketing trends and monitoring your traffic and KPIs? Wouldn’t it be great if you could hand those tasks over to a copywriting professional seasoned in all types of SEO copywriting and who will take the time to really know your business and what makes your target audience tick?

At MintCopy we have helped many businesses, large and small, to build a robust and effective content strategy that can be used for years, and with great results. We offer our clients the winning ingredients of not only being able to write great copy, but also knowing how to get Google’s attention and making your business irresistible to your target market. 

Quoting Albert Einstein, “Insanity is repeating the same mistakes and expecting different results”. Don’t let content marketing drive you insane. Talk to us at MintCopy. Call 888-646-8003 or send us an email.  

Share


Recent Posts

Sheetal Pinto - 1/26/2023 06:00

How to Build a Functional Content Marketing Funnel

Most people don’t wake up and think, “oh, today is the day I buy my new mattress,” unless they’ve researched different brands and checked pricing at different stores. Modern customers often take their time with major (and even minor) purchases. Using that information about today’s shoppers can help you design a content marketing map, or funnel, that guides the customer to your product.

Sheetal Pinto - 1/12/2023 15:49

Draw Insights from Your Competitors' Success 

According to Ahrefs, organic search drives over 53.3% of global traffic. Creating an SEO strategy is key to increasing your reach through search. As you’re setting new SEO goals for 2023, it may be useful to analyze what is working for your competitors. Also look at what they’re missing, to build that effectively into your own SEO strategy.

Sheetal Pinto - 12/15/2022 15:14

5 Proven Ways to Improve your Website Ranking

The rules of SEO can often feel elusive, as if SEO is a great big experiment in which the parameters keep changing. Search engines keep updating the algorithm. User behavior is evolving and adapting to circumstances, all the time. You don’t have any control over how pages rank, or do you? Google will never share how it determines SEO ranking. Customers change how they search and shop. We may not fully understand the complexity of search engine algorithms, but we can test different elements of a webpage to see how customers and search engines respond to your content marketing strategies. It’s called split testing.

Sheetal Pinto - 11/24/2022 16:42

Good today and gone tomorrow! That is the way of trends in the world of SEO and content marketing. What may generate interest right now can fall out of favor due to the ever-changing search engine algorithms. What can you do to ensure that you’re up to date? One useful method is to utilize Google Trends to find useful metrics that help you stay relevant. To make your way to the top of search engine results pages (SERPs), it’s important to use a variety of proven methods to create quality content. Read below to learn how Google Trends can help you gain insight on popular trends, seasonality, regional demands, and your competitors.

Sheetal Pinto - 11/10/2022 06:00

Revitalize, Refine, Repurpose

The Pareto principle is also known as the 80/20 rule. About 80% of your best results will come from 20% of your efforts. When you apply that to a creative endeavour like content marketing, you might be undervaluing some of your content creative efforts. It can be expensive to create content, from scheduling videographers, photographers, models, or even having quality copywriters write a blog post. Chances are that you have some valuable content that can be recycled or repurposed with a little elbow grease.

Sheetal Pinto - 10/27/2022 06:00

How to Create Content that Ranks Higher on the SERPs

With every Google update, there’s always some concern about page rankings. The most recent update, “helpful content,” is part of Google’s ongoing efforts to make sure that users get quality content in search results. If you’ve been using SEO best practices and providing content that is relevant and useful, you shouldn’t lose page rankings. It’s always a good idea to check your content marketing strategy and make sure it aligns with Google’s algorithm updates.

Sheetal Pinto - 10/13/2022 06:00

SEO Strategies that Stick the Landing!

Landing pages are specific pages on your website, usually created for an advertising campaign. The goal of a landing page is to get leads. You want to collect the user’s contact information in order to follow up with them. Typically, your business makes an offer, a discount or eBook, in exchange for getting the reader to share their information. Although landing pages are also web pages, there are a few things to know about creative copywriting for a landing page.

Sheetal Pinto - 9/29/2022 06:00

7 Assets You Need in Your Copywriting Arsenal

If you’re feeling like your content is getting dull and ordinary, it’s time to look at a few tools that can increase your reach and make your content more engaging. Fortunately, you don’t have to spend any money because you have easy access to these seven resources.

Sheetal Pinto - 9/15/2022 06:00

And the Perks of Gaining SEO Insights!

How do you measure the ROI when it comes to SEO? If you’re looking at the number of visitors to your website, you might be doing it wrong. The number of people who visit your site could be in the thousands, but if your content doesn’t convert, what difference does it make? Content isn’t cheap to create. The number of visitors to your site doesn’t tell the real story. Here are three metrics you can use to evaluate how your content is performing and whether your content marketing strategy is garnering its money’s worth.

Sheetal Pinto - 9/1/2022 06:00

How to Upgrade Your EAT & YMYL Content

Google is committed to making sure that its search results are helpful and relevant. Last year, Google made thousands of updates to its search algorithm with that in mind. Just a few days ago, another announcement about search was made, this time reminding content creators to create content with people in mind. What does that mean for SEO and copywriting? Here are three things to keep in mind when creating content.