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Our Content Strategy Is Going Nowhere...What Can We Do To Change That?

Congratulations! You HAVE a content strategy
That’s a great thing, you know. In an age where success is largely shaped by what you do online, having a content plan is a good start, even if right now that plan doesn’t seem to be working as well as you hoped.

So, let’s take a look at why your content efforts may be falling a little flat and those visitors and conversions are on the low side or even non-existent. Actually, ALL websites receive traffic of some kind whether it is search engines indexing your site, spammers looking for a blog to target or good quality targeted traffic that has a high chance of conversion. This last one is the traffic we really care about and will be focusing on.

I have a website and a blog. What’s going wrong?

This is a great start too, but it’s also where many businesses end their digital marketing efforts. They throw up a few web pages, add a few blog posts now and again and they think the work is done. In fact, content marketing is an ongoing labour of love. You need to keep refreshing and revitalizing your website and other channels with high quality content to keep the search engines and your target audience engaged.  Do this, and you will see the results you want.

So what can I do to reboot my content marketing strategy?

That’s a great question and the answer depends on how much work you have done already. If your website has been fully optimized already then it’s time to focus on publishing fresh content including blogs, guest posts on relevant sites and social media content. If your website needs a little work (we can carry out a content review for you) then it’s time to go back to basics with your content.

Here are just some of the reasons a content marketing strategy should be a priority:

  • It allows a business to define and build its brand and to keep content consistent and engaging.
  • You can use different content to target different groups. For example, you could keep content lighter on your social media channels and more formal on your website, depending on your overall business style and tone.
  • You can devise key performance indicators (KPIs) to determine what content works, what magic formulas to repeat, etc.
  • A content strategy helps you to avoid second-guessing and before long you will have a clear idea of what works...and what doesn’t.

How Mint Copy Can Make Your Content Strategy Work

So, now you may be thinking – “Okay, so I just post more blogs and start a Facebook business page. That’s easy!” On the surface, these tasks are easy, but do you really have the time to keep up with posting fresh and engaging content every day, keeping up with content marketing trends and monitoring your traffic and KPIs? Wouldn’t it be great if you could hand those tasks over to a copywriting professional seasoned in all types of SEO copywriting and who will take the time to really know your business and what makes your target audience tick?

At MintCopy we have helped many businesses, large and small, to build a robust and effective content strategy that can be used for years, and with great results. We offer our clients the winning ingredients of not only being able to write great copy, but also knowing how to get Google’s attention and making your business irresistible to your target market. 

Quoting Albert Einstein, “Insanity is repeating the same mistakes and expecting different results”. Don’t let content marketing drive you insane. Talk to us at MintCopy. Call 888-646-8003 or send us an email.  

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