Content Marketing Blog mint

Content Marketing Blog

How to Make Your Email Marketing Strategy Really Work for You

Email continues to be one of the mainstays of any Internet marketing strategy. It’s no surprise either, with companies discovering its continued effectiveness for driving traffic, encouraging interactivity through social media, and building / maintaining buyer interest.

Once you have found your way to your customer’s Inbox, you need to maximize your time there. How will you do this?

Below are a dozen useful tips to make sure your email marketing is really working and delivering the right results:

  1. In order to combine email successfully with your other marketing activities, you must make it simple for anyone to sign up to your newsletter or list. A sign up box on your website and blog is a must to automate the process.
  2. By using an auto responder, you can also automatically gift free content to your subscribers when they sign up. A free white paper, an e-book, a discount voucher for your store, a handy How To, or a link to video content will be appreciated and help to establish your brand and value of your content from the outset. Hard sell will not go down well, so consider carefully what content to offer new subscribers.
  3. Once you are promoting your email list by featuring it on your websites and blog, you should consider how often to send an e-newsletter. There is little point trying to send out a daily email if you do not have unique and fresh content to share on a daily basis.
  4. For some, even finding sufficient content for a weekly email can be a struggle, so it may be that you send newsletters only when you have ample content to make for an interesting read, or an exciting offer for your subscribers.
  5. However, you should remember that content can go out of date, and sometimes very quickly so. Do not waste good content by putting off the email dispatch until your once newsworthy item is old hat, and has been done to death by your competitors. Do not bombard your readers either – this is likely to lead to unsubscribes or unread emails.
  6. Your emails should include a wide range of content. These could be news articles, opinions, product reviews, new product details, competitions, offers and discounts, details of events such as webinars, conferences and upcoming expos, e-books, links to video and images,  and so on. You can vary the content in each email to maintain readers' interest and keep them engaged.
  7. Your primary aim is to drive people to your products and services rather than to your competitors or the media. Therefore, you  should have the information on your own site or blog, and use the email newsletter to point your subscribers to that, not to a third party link.
  8. Keep emails short and to the point. Bearing in mind how many people now check their emails on a mobile device, the format and size of the email is important too.  Including large images that are slow to download is a no-no. Your email should be readable on a smart phone or tablet, as well as on a larger screen. You may find that your readers prefer an email text format and not HTML to reduce the consumption of their mobile data.
  9. When including links in your email, make sure you offer a summary of what the link leads to so that a reader will know instantly if the item will be of interest to them. This is where catchy headlines come into play, as well as succinct but intriguing introductions.
  10. Always include links to your social media profiles within your emails. Often, if a reader has little time and wants to just scan your email content, they will follow or friend you, look you up on LinkedIn, or check out your boards on Pinterest instead of following a link to your website to read a single article or post. You should make it simple for your readers to find you in several locations and not just your website. Purchase and brand loyalty decisions are frequently made now based on how your company responds and interacts through social media and networks.
  11. Use your social media profiles to get feedback on your emails, asking your readership which links they enjoyed, were uninterested in, and so on.
  12. Do not forget the analytics too. Use an email program such as MailChimp which will help you to keep your list clean, track what is most opened, or ignored, and help you to create better content for your readership each time from that feedback.

All in all, email is still an extremely efficient, affordable and effective method to market your business, products and services.

Need help with your email marketing? Struggling to create email content that finds its way to your customers’ Inbox?  Hire the skilled copywriters at MintCopy. Call 888-646-8003 or send us an email.

Share


Recent Posts

Sheetal Pinto - 5/19/2022 06:00

What You Need to Know

If there’s one thing you can count on, it’s that Google is going to update its search algorithm. Some experts estimate that Google makes 500 to 600 updates annually, or once or twice each day. Most of these changes don’t have a significant impact on your SEO strategy, but every now and then, one comes along that can have serious repercussions. Learn more about two new features of Google search that help users verify and evaluate search results.

Sheetal Pinto - 5/5/2022 06:00

Google, one of the largest companies in the world, relies on artificial intelligence for hundreds of it projects. It can seem a little hypocritical for Google to tell businesses that they can’t use AI-generated content on their website. Back in 2010, Google’s John Mueller said that using automated translation tools to create content for your website “could be viewed as being against our Webmaster guidelines.” Here we are, over 10 years later, and Mueller just tweeted that “content generators have been around since the start of the web…Most sites…don’t need help creating low-quality content.” There’s a big discussion in the SEO industry about AI-generated content.

Sheetal Pinto - 4/21/2022 06:00

One of the toughest things about creating content is coming up with ideas. You can research keywords all day long, but if you can’t come up with topics around those keywords, your content may fall flat. If your in-house copywriter is struggling to keep up with a content calendar, you might be thinking about working with a content agency. Use these questions to prepare for a meeting with the project manager or as starting points to create your own content. 

Sheetal Pinto - 4/7/2022 05:54

There just isn't a 'softer' way to say this; it's bad. Duplicate content, as defined by Google, “refers to substantive blocks of content within or across domains that either completely match other content in the same language or are appreciably similar.” Google highly recommends avoiding duplicate content. The key reason is that the ranking of the page on search engine results may suffer. This means, your audiences will not find your content, and when they do, they are unlikely to consider it useful. Understanding how Google handles duplicate content can help you elevate user experience and create a better content marketing plan.

Sheetal Pinto - 3/24/2022 06:00

Modern customer expectations have dramatically changed over the past few years. Although the pandemic certainly influenced customer behaviour in many ways, customers were already trending towards transparency and social responsibility from the companies they patronized. Creating content that shares your values and mission can bring your audience together to support your brand. Here are some ways to create connections to your audience through content marketing.

Sheetal Pinto - 3/10/2022 06:00

If you just keep churning out content without reviewing what you’ve already done, you’re missing out on opportunities to make your content perform better. A content audit exercise involves systematically reviewing what you’ve published on your website and blog. As you adjust your content marketing plan to your business goals, this audit can help you find gaps in your content and see what’s been successful. When reviewing your content, look for these things that can negatively impact your content strategy.

Sheetal Pinto - 2/24/2022 06:00

Search has changed a lot over the years. Search results are displayed to be more efficient for users. Users search for information differently than they used to. There’s still a lot that search can’t do right now. Google aims to change the power of search again with their latest update, Multitask Unified Model, aka MUM. This new update will expand search capability to make search deliver more accurate and relevant information in seconds. Here’s what your content writers need to know about MUM.

Sheetal Pinto - 2/10/2022 06:00

Refine Your Content So it Resonates with Your Audience

Many websites churn out content as part of their online digital strategy without considering how their audience will respond to the content. Contextualizing content is a way of adding value to the reader. But what does it mean to put your content in context? It’s a way of approaching content that considers the why and when of your content, not just the person who is reading it. A person who needs a plumber to fix a leak needs different content than someone who is thinking about how to install a new toilet. The first customer needs access to a list of quick tips to prevent damage until a plumber can help while the second customer may want to read through a detailed outline of updating a bathroom for aging-in-place.

Sheetal Pinto - 1/27/2022 06:00

A Simple Guide from Your Content Agency in Toronto

A blog post is an accessible, versatile format that has the potential to reach and engage a wide audience. You can write the blog posts in-house, or you can outsource content writing for your blog. The important thing is to ensure that your blog presents a professional image, offers memorable and shareable content, and proves effective in helping to achieve your business goals. If you're just starting your blogging journey, read through our ‘Step-by-Step Guide to Start Blogging' - parts one and two.

Sheetal Pinto - 1/13/2022 06:00

Writing SEO content requires a seamless blend of three skills to get the best results. In order to be a skilled SEO copywriter, you must be able to produce creative and engaging writing, have sufficient knowledge of the topic, and be able to use relevant keywords seamlessly into your writing. Are you at a loss on how to create informative and creative content? Here are ten tips that can be added to your copywriting cheat sheet to help you improve your SEO content.