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Content Marketing Blog

Post-Publishing Tricks

Keeping Track of Social Mentions the Easy Way
As part of the series on how to manage the Post-Publishing process, a.k.a. content marketing, here is a really simple trick to keep on top of all your social mentions.

But first, why should you do this?

Once content is created, it should not suffer a short lifespan.  Great content can become a long-tail driver of traffic to your website/blog and business for weeks, months and even years to come. However, in order for this to happen, a little work on your part is required.

One of the best mechanisms for keeping the buzz alive about your content, and hence pushing those visitors towards your business, is to get involved with conversations and dialogue about your content. Get involved also about related content, particularly with influencers and their following.

Remember, you need to be alert. Know when people are talking about your content and also mentioning your business. This is also a great way to constantly renew and refresh your content calendar with new ideas on what to write about.

There are many tools available for keeping track of social mentions, but often the data provided by such tools can be overwhelming. Not to mention the time and human resources required to make the most of the information provided. That’s time and money that could be far better spent on simply replying to those who are talking about you…in a timely manner, of course.

Monitoring the “buzz” about your company is important. At the very least, you should have alerts set up to ensure that your brand and reputation management strategy is working for both positive and negative commentary.

Google Alerts are free and simple to set up. You should have alerts for your company name, your product names, your brands, your local area, and so on. Then make sure you keep an eye on the alerts, not let them go mouldy in an email folder somewhere that nobody ever checks!

Add to this a simple column on Tweetdeck (or similar Twitter tool) for mentions of your name. Then you are off and running with an easy and FREE way to keep an eye on social mentions via Twitter.

If you wish to monitor further social mentions, you can do so with the wide range of tools available. This little trick though will keep you on top of the most likely places for you to be talked about and hence to put into operation your Social Conversation Content Marketing Strategy.

Who is consuming your content? What are they saying about it? How are you engaging with your audience? Is the buzz having a positive impact on your business? Talk to us at MintCopy. Call us at 888-646-8003 or send us an email.

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