Content Marketing Blog mint

Content Marketing Blog

Quality Content is an Investment that Needs Quality Writers

Content drives the internet, whether it’s a customer searching for information or a search engine that ranks pages. Every day, there are billions of new blogs, eBooks, infographics and videos uploaded to the internet. To stand out amid the noise, your content must be relevant to the user, well written and polished, and have a purpose. Quality content doesn’t just happen. It takes planning and research. And you need a quality creator, the right writer.

What Is Quality Content?

To understand how to find the right writer for quality content, you need to understand what parameters qualify the value of content. Search Engine Journal defines quality content as “content that achieves its marketing goal.” Quality content ranks well because users are reading and sharing it. Quality content increases brand awareness and converts readers into customers. At its core, quality content is an asset in your digital marketing strategy because it’s working for you.

How Do You Find the Right Writer?

Writers are a dime a dozen, but not all writers know how to create quality content. You may even want a different writer to create blog posts than the one who writes case studies, because the styles are not similar. Industry expertise can be important for highly technical content, but in general, you want a content writer who writes well and draws in the user. Where can you find that paragon? Although there are many ways to find good writers, such as writer job boards, referrals or freelancing platforms, you may have to sort through dozens of writers before finding one you can work with. Working with an established and experienced content agency gives you access to many different writers and content creators to produce quality content that gets results.

Quality Content is the Goal, Skilled Copywriters are the Medium

Having a great writer is only one part of the equation in creating great content. You also need substance. The best writers need your help creating content because you know your customer, your industry and your brand. Set up your content writers for success:

  • Help your writer understand your customer. Content is written for the audience. Writers need to know who they are writing for before they can nail the right tone and style.
  • Give your writers ideas that are relevant in your industry. Partner with your writer to get higher quality content.
  • Don’t rush content creation. Plan ahead for seasonal content so that writers aren’t focused on deadlines instead of creativity.
  • Invest in a style guide. This keeps your brand and content strategy structured across many platforms. Even though the content may be published across different platforms and media, you want consistency.
  • Use analytics to determine what content performs well. Let writers in on your analytics to help them get better at creating content that works.

Creating content just because everyone else is doing it won’t result in high quality content. Invest in quality content by working with the MintCopy team of marketing specialists, SEO writers and editors. We work hard to create content that engages your audience to build your brand. Contact us today for more information.

Use our online form to get in touch. You can also follow us on FacebookLinkedIn, and Twitter to stay up-to-date with the latest content marketing trends.

Resources:

Share


Recent Posts

Sheetal Pinto - 5/19/2022 06:00

What You Need to Know

If there’s one thing you can count on, it’s that Google is going to update its search algorithm. Some experts estimate that Google makes 500 to 600 updates annually, or once or twice each day. Most of these changes don’t have a significant impact on your SEO strategy, but every now and then, one comes along that can have serious repercussions. Learn more about two new features of Google search that help users verify and evaluate search results.

Sheetal Pinto - 5/5/2022 06:00

Google, one of the largest companies in the world, relies on artificial intelligence for hundreds of it projects. It can seem a little hypocritical for Google to tell businesses that they can’t use AI-generated content on their website. Back in 2010, Google’s John Mueller said that using automated translation tools to create content for your website “could be viewed as being against our Webmaster guidelines.” Here we are, over 10 years later, and Mueller just tweeted that “content generators have been around since the start of the web…Most sites…don’t need help creating low-quality content.” There’s a big discussion in the SEO industry about AI-generated content.

Sheetal Pinto - 4/21/2022 06:00

One of the toughest things about creating content is coming up with ideas. You can research keywords all day long, but if you can’t come up with topics around those keywords, your content may fall flat. If your in-house copywriter is struggling to keep up with a content calendar, you might be thinking about working with a content agency. Use these questions to prepare for a meeting with the project manager or as starting points to create your own content. 

Sheetal Pinto - 4/7/2022 05:54

There just isn't a 'softer' way to say this; it's bad. Duplicate content, as defined by Google, “refers to substantive blocks of content within or across domains that either completely match other content in the same language or are appreciably similar.” Google highly recommends avoiding duplicate content. The key reason is that the ranking of the page on search engine results may suffer. This means, your audiences will not find your content, and when they do, they are unlikely to consider it useful. Understanding how Google handles duplicate content can help you elevate user experience and create a better content marketing plan.

Sheetal Pinto - 3/24/2022 06:00

Modern customer expectations have dramatically changed over the past few years. Although the pandemic certainly influenced customer behaviour in many ways, customers were already trending towards transparency and social responsibility from the companies they patronized. Creating content that shares your values and mission can bring your audience together to support your brand. Here are some ways to create connections to your audience through content marketing.

Sheetal Pinto - 3/10/2022 06:00

If you just keep churning out content without reviewing what you’ve already done, you’re missing out on opportunities to make your content perform better. A content audit exercise involves systematically reviewing what you’ve published on your website and blog. As you adjust your content marketing plan to your business goals, this audit can help you find gaps in your content and see what’s been successful. When reviewing your content, look for these things that can negatively impact your content strategy.

Sheetal Pinto - 2/24/2022 06:00

Search has changed a lot over the years. Search results are displayed to be more efficient for users. Users search for information differently than they used to. There’s still a lot that search can’t do right now. Google aims to change the power of search again with their latest update, Multitask Unified Model, aka MUM. This new update will expand search capability to make search deliver more accurate and relevant information in seconds. Here’s what your content writers need to know about MUM.

Sheetal Pinto - 2/10/2022 06:00

Refine Your Content So it Resonates with Your Audience

Many websites churn out content as part of their online digital strategy without considering how their audience will respond to the content. Contextualizing content is a way of adding value to the reader. But what does it mean to put your content in context? It’s a way of approaching content that considers the why and when of your content, not just the person who is reading it. A person who needs a plumber to fix a leak needs different content than someone who is thinking about how to install a new toilet. The first customer needs access to a list of quick tips to prevent damage until a plumber can help while the second customer may want to read through a detailed outline of updating a bathroom for aging-in-place.

Sheetal Pinto - 1/27/2022 06:00

A Simple Guide from Your Content Agency in Toronto

A blog post is an accessible, versatile format that has the potential to reach and engage a wide audience. You can write the blog posts in-house, or you can outsource content writing for your blog. The important thing is to ensure that your blog presents a professional image, offers memorable and shareable content, and proves effective in helping to achieve your business goals. If you're just starting your blogging journey, read through our ‘Step-by-Step Guide to Start Blogging' - parts one and two.

Sheetal Pinto - 1/13/2022 06:00

Writing SEO content requires a seamless blend of three skills to get the best results. In order to be a skilled SEO copywriter, you must be able to produce creative and engaging writing, have sufficient knowledge of the topic, and be able to use relevant keywords seamlessly into your writing. Are you at a loss on how to create informative and creative content? Here are ten tips that can be added to your copywriting cheat sheet to help you improve your SEO content.