Content Marketing Blog mint

Content Marketing Blog

Reflections on Key Content Marketing Principles - Part 4

Welcome to Part 4 of our “Reflections on Key Content Marketing Principles” blog series. We’re approaching the end of the series now, but we still have lots of ideas to cover. Whether you are just starting out with your content marketing, or you are an established brand looking for fresh content ideas, these blog posts should give you some food for thought.

In this post, we’ll look at corporate websites and how to make a bad one good, how to focus on giving customers useful information and looking at how content will work in the future.

Building your content ship on rented land isn’t always a good idea.

Think about where the majority of your branded content is sitting right now. Is it on your website? Is it on Facebook? Is it on LinkedIn? There is nothing wrong with having content on another platform besides your website, but do you really want to assign ownership of the majority of your content over to a third party? Who knows? They could pull the plug on your content tomorrow, or start charging you even more for using their service. Try to keep ownership of your most useful content on your blog and website.  

Ninety percent of all corporate websites talk about their great service or product and forget about the customer.

Got a great product? Proud of your service? Of course, you want to shout about it. There is nothing wrong with that, but in doing so, try not to forget the expectations and needs of your customers. Most customers arrive at a website looking for information. Give them something they can really get their teeth into and make them trust and want what you have to offer.  

The majority of corporate websites are awful.

Corporate websites can be quite ugly to look at and dry when it comes to content, but it doesn’t have to be that way. Whether you are offering financial products or dealing in company mergers, there are ways to make your content stand out. Bold and modern text, stunning visuals, video content and smart copy can make your website stand out in a sea of grey and boring corporate sites.

In five years time, most content will be published over corporate media.

Did you know that in the US, 90% of what Americans read, watch or listen to is controlled by six major corporations. It is predicted that in five years time, most of the content that consumers engage with will be broadcast in some way over corporate media.

Buyers are in control - give them relevant content to help them with the buying process.

It really is a buyer’s market right now. Consumers know where to get the best deals, how to tell whether they are being given the hard sell and that if you can’t give them something, somebody else can! Remember this when defining your content strategy and try to make what you have irresistible. Simple things like making sure your website can be viewed on a mobile device, can make all the difference.

We hope you are enjoying this series. Look out for the closing Part 5, next week. To find out more, call MintCopy at 888-646-8003 or send us an email.

Share


Recent Posts

Sheetal Pinto - 5/25/2023 06:00

In the past month alone, our team has worked with more than a few small businesses all fired up to jump on the content marketing bandwagon. Because guess what, they have heard of ChatGPT and other ‘magical’ content creation tools that fill them with confidence that they too can dish out content like a pro. Of course they can, with one caveat though—digital content, whether created using generative AI or by professional copywriters must serve a human audience for whom it proves undeniably valuable. So, we’ll take this opportunity to go back to the basics and cover the essentials of how to function effectively in the realm of digital content marketing.   

Sheetal Pinto - 5/11/2023 06:00

What Kind of Material Should I Read for Business Insights?

Reading is like the spinach of the writing world, except instead of bulging muscles, it gives you bulging vocabularies! The more you read, the more you absorb the written word and the better equipped you are to string together coherent sentences that engage, convert, and transform. It's like a superpower, except instead of flying or shooting lasers out of your eyes, you can craft an epic tale that will make people laugh, cry, and question their existence all at once. So don't skip your literary greens, folks. Your writing muscles will thank you!
Are you struggling to write compelling content for your business? Don't worry, you're not alone. But before you hit that panic button, remember what Stephen King said, "If you don't have time to read, you don't have the time (or the tools) to write. Simple as that." Yes, that Stephen King. The horror writer. If he can dish out writing advice, so can we! And the advice is simple: read. Here are 3 reasons to build a reading habit.

Sheetal Pinto - 4/13/2023 08:11

Affordable Content Marketing for SMBs - FREE eBook

Every small and medium sized business has unique challenges. Building a strong customer base is a common struggle for SMBs. The content writers at MintCopy have put together content marketing best practices and useful tips to help your content marketing efforts deliver the right results. Download this free eBook - our essential guide to creating content that will transform the way you attract and engage customers.

Sheetal Pinto - 3/30/2023 06:00

How to Avoid Making these Mistakes in Your Content

When you invest time and money in creating content for your website and other digital assets, you want to ensure you get a good ROI. Whether you hire a content agency, write content in-house, or hire a freelance copywriter, it’s important to monitor how published content is performing. Content that isn’t ranking well on Google might be ridden with mistakes that turn customers away and deter positive engagement. Here are three common content mistakes made by copywriters that could be keeping your content from reaching its full potential.

Sheetal Pinto - 3/16/2023 00:00

Content Marketing Best Practices that Garner Attention

Remember the movie, “Field of Dreams”? It made popular the phrase, “If you build it, he will come”. Shoeless Joe and other baseball legends may have magically appeared on a cornfield-turned-baseball diamond. However, when it comes to content marketing, your audience will need more than a field of dreams to attract their attention. If you’re trying to get more traffic to your website, don’t wait for your local SEO efforts to direct your audience. Give them a hand with these proven content strategies.

Sheetal Pinto - 3/2/2023 06:00

How to Use a Pillar Page to Improve your Content Quality

Consider the dictionary meaning of ‘pillar’ – “a firm, upright support for a superstructure”, also defined as “a fundamental precept”. Your content marketing campaign is your ‘superstructure’ that requires a ‘firm, upright support’. That’s the key function of content pillar pages. Without these essential supports, your ‘content superstructure’ will neither stand strong, nor will it attract the right attention.

Sheetal Pinto - 2/23/2023 06:00

Two Proven Ways to Organize Products with Similar Keywords

In business, cannibalization typically refers to a loss of sales. A company introduces a new product that displaces sales of an older, usually more outdated, product. Instead of having an increase in sales, the market growth remains stable. What does this mean in the world of SEO and content marketing? Keyword cannibalization occurs when two products have similar keywords or phrases and confuses the search engines about which page is right for which query. Instead of competing with other businesses for search traffic, you’re competing with your own web pages. Here’s why keyword cannibalization is bad for business and how you can overcome it.

Sheetal Pinto - 2/9/2023 06:00

How to Optimize your Content for a Global Audience

The global market is much smaller than it once was.  Statista reports over 5 billion internet users globally, or about 63.1% of the population. Reaching out to a broader market can help your business grow, but it’s not as simple as updating your website in a new language and simply hoping your audience finds you through search.

Sheetal Pinto - 1/26/2023 06:00

How to Build a Functional Content Marketing Funnel

Most people don’t wake up and think, “oh, today is the day I buy my new mattress,” unless they’ve researched different brands and checked pricing at different stores. Modern customers often take their time with major (and even minor) purchases. Using that information about today’s shoppers can help you design a content marketing map, or funnel, that guides the customer to your product.

Sheetal Pinto - 1/12/2023 15:49

Draw Insights from Your Competitors' Success 

According to Ahrefs, organic search drives over 53.3% of global traffic. Creating an SEO strategy is key to increasing your reach through search. As you’re setting new SEO goals for 2023, it may be useful to analyze what is working for your competitors. Also look at what they’re missing, to build that effectively into your own SEO strategy.