Welcome to Part 5 of “Reflections on Key Content Marketing Principles” - our final part in the series. It’s been great writing these posts for two reasons—Not only do we get to share these essential content marketing principles with you, but we also get to review our own content strategy and put this useful advice into practice.
No matter what your business, your product or service, you should be able to handpick snippets of advice out of these blog posts to suit your business and your content plan. Don’t have a content plan? It’s never too late to start and we would be very happy to help you define the right approach when it comes to winning hearts and minds with engaging content.
The Chief Content Officer is the new CMO
The Chief Marketing Officer is responsible for all marketing activity that goes on within an organization. As more and more marketing is carried out in the form of content, the time is not far when this role will be taken over by the Chief Content Officer.
Culture before strategy - how to get your priorities right
Before you can even think about defining a marketing strategy, you need to define your brand culture. That means deciding on a tone of voice, identifying your target audience and defining internal marketing principles.
Document your content marketing plan and keep it to hand
There is nothing wrong with thinking up content marketing ideas on the fly, but jotting them down on paper will ensure you don’t forget them and can repeat them again and again if they work well. In fact, keep all details of your content marketing plan documented so that you can refer to it often and make your content deliver better results overall.
Your target audience likes to be inspired. Be their inspiration!
By writing engaging, witty, useful and fresh content, you’ll inspire your target audience. Inspire them to do what? How does buying your products, using your services, sharing your content and returning to your website sound? Pretty good, right? Always look to write the best content you can, no matter what platform or subject you are writing for.
Everybody is selling something online!
It’s a jungle out there; the content is getting denser and the competition is getting tougher. Wherever you look, somebody is selling something. Whether it is through a direct offering on their website, sponsored ads on their landing page or subtle sales techniques on their social media account, everybody is doing it. The trick is to do it too, but to do it better. When writing your content, always keep an eye on your competition and never lose sight of your target audience’s needs.
We hope you enjoyed this series. Look out for more content marketing advice in the New Year!