Welcome to the next part in our “Reflections on Key Content Marketing Principles” series. If you caught Part 2, you’ll know that we talked about internal marketing, standing out from your rivals and focusing on the needs of the customer. These are all very important considerations for any company, and ones that can be taken care of easily with smart content marketing techniques.
Today, we’re going to take a look at how to build a community, traditional content marketing and the importance of looking at the bigger picture when planning your marketing strategy.
Did you know that today’s publishers are running scared from marketers?
Traditional offline publishing is still important, but when it comes to ruling the marketing roost, it is online content marketers that have publishers worried. That is because online marketers have a captive audience online, can target people efficiently and can market at a very cost effective rate. The glossy brochure is still just as critical for showcasing a product, but unless it can be viewed on a mobile phone, it’s simply not going to get the results that online marketing can.
Without good content, building a community is improbable.
If you are looking to build a strong community online, you are need to give your audience something in return. Why else would they press those like or follow buttons on social media? Giving your audience good content, enticing links and expert knowledge is a great way to get their attention and secure their loyalty.
Building a strategic marketing plan? You can forget the marketing brochure.
As we mentioned above, the marketing brochure in the traditional sense, has had its day. When building a strategic marketing plan, you need to think about the ways in which your audience is accessing your content and the devices they are using. Think about their lifestyles, their needs and their buying habits. A marketing brochure requires making a phone call, speaking to a person and placing an order. Why make it difficult for your potential customers when you can give them a one-click solution online?
Look further than lead generation when defining your marketing plan.
Lead generation is important when devising any marketing plan, but your plan shouldn’t start and stop there. There are many other factors to consider. Establishing your brand, building online communities, starting conversations and encouraging repeat business should be just as important.
Why hiring an editor is an absolute must.
When you are running a business, looking to get ahead of your rivals and striving to be in front of your target audience, content is everything. It is, therefore, important that your content is fresh, exciting, grammatically correct and frequently published. An editor, whether you employ one part-time, or full-time, can make a real difference to your content offering. Your editor will get to know your brand, your tone of voice and your potential customers.