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Content Marketing Blog

Refresh Old Content and Re-energize Your Content Marketing Strategy

Old Blog Posts Might Be Gold!

If you’re like most people who are staying safe at home during the pandemic, you’re going through your cupboards and checking out what you have in your pantry and freezer because you don’t want to go to the grocery store every day. Using up the supplies you might have forgotten saves you money and prevents items from going into the trash. Similarly, old content on your blog might be the ticket to generating new blog posts that fit into your SEO strategy. Instead of starting from scratch and creating new content, take a look at what you already have online. Freshen up the information and repost it.

How to Update Your Old Posts

Continually reinventing the wheel takes a toll on your marketing team. Using outdated content to create a new blog post can save you time. Customers get new content that is more relevant to their needs. The search engine algorithms take note of new content. Here’s what you can do: 

  1. Choose what posts you want to update. Dig into your archives and find out which of your older posts are performing well. Then, choose blogs that can be improved, with better text, statistics or images. Maybe you can add information that explains things better. Think about adding value, not simply changing the post.
  2. Update the content. Remove outdated information. Add in any fresh data or statistics. Make sure that all images are still valid. Check any internal or external links. Review your call to action.
  3. Check the keywords. You may want to add keywords that you’re currently trying to rank for while deleting outdated keywords. Remember to add geo-targeting keywords for local search.
  4. Update metadata. Update the meta description and title tag for relevancy. This information tells your reader what the article is about, so you want it to be current.
  5. Republish the post. Make sure to revise the date on the article. Publish your post as new on your site.
  6. Promote your new post. Let your audience know that you’ve updated a popular blog post from the past. Post a link on social media. Use it in your newsletter.
  7. Track the performance of your content. Using the before and after performance of your blog posts, you get valuable information for your SEO writers to keep in mind as they continue to create quality content.

Make Good Use of Your Content  

The COVID-19 pandemic has made people rethink their shopping habits. We’re more careful about using what’s in our kitchen and reusing leftovers. You can do the same with your older content to get the most out of your marketing investment. Take your old blog posts and repurpose them into new content that pulls in your audience.

Your blogging content plan is one of the foundation blocks in your SEO strategy. Work with a content agency that brings top SEO marketing strategists and writers to your marketing team. The MintCopy team can help you improve your rankings and boost your customer conversions by providing high-quality content. Let us show you what we bring to your digital marketing plan.

Use our online form to get in touch. You can also follow us on FacebookLinkedIn, and Twitter to stay up-to-date with the latest content marketing trends.

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