Content Marketing Blog mint

Content Marketing Blog

Replace Big Mistakes with Strategies for Success

Dos and Don'ts for Content Marketers 
Creating interesting content serves to attract more followers and expand your customer base. However, once you craft copy or other material that may resonate with your users, you must market it so that people can find it. This is why successful marketing is just as vital as good copywriting.

In order to reach more individuals and drive home your message, be sure to avoid some of the common perils that plague many content marketers. Even the experts can be susceptible to committing these errors on occasion, so do not be disappointed if you discover that you have done the same. Once you are aware of the Dos and Don'ts, you can implement this knowledge in the future.

Mistakes to Avoid and What to do Instead

The next time you write content for your website or social media pages, keep the following in mind:

  • Don't: Produce Irrelevant Content – If you are under the impression that all content is useful, you have likely been misinformed by other marketers who have utilized the same approach. If the information you provide does not serve your readers, publishing massive amounts of copy will not help your cause. In fact, such material will be more likely to repel or confuse visitors, as well as prevent them from returning.
  • Do: Remain Focused on Quality – Think about what your customers want to read, and work to offer that instead of “fluff”. You should provide a consistent stream of content, but you would be better off publishing less often if you have time limitations. Another option is to hire a professional copywriting team to produce quality content. This is an efficient strategy when you need to update your online content and cannot do it yourself.   
  • Don't: Post “Spammy” Links on Social Media – Many online users do not appreciate posts or links that are obviously shameless plugs for another marketer. One example of this is when content marketers comment below YouTube videos with the clear intention of including irrelevant links.
  • Do: Offer Shareable Content – If you want to establish a sense of trust in your visitors, give them information they can actually put into practice. The more useful your material is, the more your followers will want to share it with others. If you do not know what might be considered useful to your customer base, look at their conversations on social media. You can narrow your search by entering keywords that are related to your industry.
  • Don't: Fail to Perform Analytics – You cannot meet the needs of your audience if you do not know who they are and what they want. Do not rely only on your perception of your target demographics. You should be performing routine analytics via Google or similar alternatives.   
  • Do: Implement the Results of Your Analysis – After you have utilized an analytics program, take a look at the results. Are people leaving your website quickly after they arrive? The problem could be outdated content or marketing techniques (such as keyword stuffing). Did one of your blog posts sustain an unusually high number of visits? If so, be sure to publish it across your social media channels and other online pages.  

You cannot always predict content marketing trends, but you can avoid classic pitfalls and replace them with proven methods of success. By posting quality, shareable material and analyzing user statistics, you could experience better results from your marketing efforts. 

Headquartered in Mississauga, Ontario, Canada, MintCopy offers a team of top-notch copywriters serving clients across North America and beyond. Call us at 1-888-646-8003 to discuss your content marketing requirements or email us for more details. We also have an online contact form for your convenience – get in touch today.

Share


Recent Posts

Sheetal Pinto - 9/15/2022 06:00

And the Perks of Gaining SEO Insights!

How do you measure the ROI when it comes to SEO? If you’re looking at the number of visitors to your website, you might be doing it wrong. The number of people who visit your site could be in the thousands, but if your content doesn’t convert, what difference does it make? Content isn’t cheap to create. The number of visitors to your site doesn’t tell the real story. Here are three metrics you can use to evaluate how your content is performing and whether your content marketing strategy is garnering its money’s worth.

Sheetal Pinto - 9/1/2022 06:00

How to Upgrade Your EAT & YMYL Content

Google is committed to making sure that its search results are helpful and relevant. Last year, Google made thousands of updates to its search algorithm with that in mind. Just a few days ago, another announcement about search was made, this time reminding content creators to create content with people in mind. What does that mean for SEO and copywriting? Here are three things to keep in mind when creating content. 

Sheetal Pinto - 8/18/2022 06:00

Why Your Content Must Be the Burning Question for Your Audience!

Google is constantly adding search features that help users get relevant information quickly. The “People Also Ask” feature has been around for a while, but it seems to be gaining traction as it’s being used in more searches. PAA boxes are another type of digital real estate, increasing your reach on a particular subject if you can get featured as an answer to a PAA question. Make it part of your content marketing strategy, even if you don’t rank for it immediately. The results might be slow, but they are worth waiting for.

Sheetal Pinto - 8/4/2022 06:00

And Why It's Important!

Featured snippets on Google are valuable digital real estate for your content marketing assets. These snippets are quick answers to search questions. Although snippets are designed to provide answers for the user without having to clickthrough to the page, Hubspot found that content with a snippet had a higher click-through rate of 2x or more, making this search feature important to your SEO strategy. If you can get your copywriting featured as a snippet, it builds your authority and visibility.

Sheetal Pinto - 7/21/2022 06:00

But Your Audience is Looking for Value!

Events can be a great way to promote your brand but getting people’s attention in the current landscape can be difficult. Start with an extensive content marketing plan that entices your audience to attend your event because they see VALUE in it. Here are useful content tips for event marketing.

Sheetal Pinto - 7/7/2022 06:00

Move Over 'Engine'; It's Time for 'Experience'

Work smarter, not harder can be applied to many different situations. Content marketing relies on artificial intelligence, but even so, your content can work smarter for your employees and customers. The key is using best practices and the right technology for SEO and copywriting.

Sheetal Pinto - 6/16/2022 06:00

Use the Right Content Nails!

‘Cinderella' is the classic rags to riches story. Her sisters wanted to marry the prince, but just dressing up as princesses wasn't enough. Nothing the sisters did could make the prince choose them. The glass slipper had to fit. The real match happened when the slipper fit perfectly. Content marketing is much like that fairytale perfect fit. Personalized content can be that perfect fit. Here's how to use the data you have about your customers to make the content fit.

Sheetal Pinto - 6/2/2022 06:00

Don't Rely on Endless Spreadsheets for Keyword Optimization

Phil Frost, Founder and COO of Main Street ROI, says, “Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users.” Google indexes information to provide relevant search results, not to make marketing easier. When you keep that in your mind as part of your content marketing strategy, you can use keywords to support your SEO strategy to provide engaging content that delivers value to your audience.

Sheetal Pinto - 5/19/2022 06:00

What You Need to Know

If there’s one thing you can count on, it’s that Google is going to update its search algorithm. Some experts estimate that Google makes 500 to 600 updates annually, or once or twice each day. Most of these changes don’t have a significant impact on your SEO strategy, but every now and then, one comes along that can have serious repercussions. Learn more about two new features of Google search that help users verify and evaluate search results.

Sheetal Pinto - 5/5/2022 06:00

Google, one of the largest companies in the world, relies on artificial intelligence for hundreds of it projects. It can seem a little hypocritical for Google to tell businesses that they can’t use AI-generated content on their website. Back in 2010, Google’s John Mueller said that using automated translation tools to create content for your website “could be viewed as being against our Webmaster guidelines.” Here we are, over 10 years later, and Mueller just tweeted that “content generators have been around since the start of the web…Most sites…don’t need help creating low-quality content.” There’s a big discussion in the SEO industry about AI-generated content.