Continuing on from last week, let’s talk about why it is important to assess your content “assets”. Many businesses fail to realize just how much content is already available within the company. For instance, that sales presentation given to a new customer last week may be precisely what other potential customers are looking for to make that all-important purchase decision. Brochures and flyers designed for a specific expo or conference may be of interest to a wider audience, particularly those who are in different countries and could not attend a national event.
Once you understand what assets you have, the platforms where you can market become apparent. For instance, if you have presentations, it is worth adding these to sites such as Scribd, SlideShare and even YouTube. For press releases, develop relationships with journalists and also use online press release distribution services.
How to Choose the Right Social Media Platforms and Deliver Relevant Content
Social media is a must, but businesses and brands need to develop platform-specific strategies in order to target the correct audience.
Last year, a survey from Business Insider showed that there was a growing number of high income users on Facebook. In 2014, the social platform that has really taken off in this respect is Twitter. LinkedIn still remains the business network of choice, although Pinterest is fast-growing as a brand platform for content marketing – on the whole, images with links to product pages, reviews, or brochures. LinkedIn Groups and Pulse are very effective content marketing tools. By starting your own or joining the most relevant groups and publishing quality content on Pulse, you can raise awareness of your company and brand.
The one thing business owners must never forget is that all marketing, and social media particularly, can very easily become a time sink. It is vital to manage your time effectively within your strategy, and to constantly evaluate your results against your required outcomes.
Struggling to balance tight budgets, time schedules and resources to handle your content marketing activities? Talk to us at MintCopy. Our team has years of experience and expertise creating high quality content for various industries and verticals. Call 888-646-8003 or send us an email.