Content Marketing Blog mint

Content Marketing Blog

The ABCs of Content Marketing

Get Your Audience to Stop Searching and Start Looking (At YOUR Content!)  

The internet is a wonderful, but inevitably addictive place. It’s common to spend hours scrolling from post to post on your smartphone, as different pieces of content fight for your attention. As content consumers, it’s interesting to take a step back and take note of what content draws us in, and what turns us away. Regardless of our reactions, all that content is vying for our attention.

It seems like the world online is “dominated by the race for attention.”1 Attention has become the fuel that keeps social media relevant in our lives. Tristan Harris, an ex-ethicist at Google, believes “the attention economy is increasingly dominated by technological addiction (particularly our smartphone use).” The more we use our phones, the more likely we are to use apps that satisfy our addictions and demand more of our attention. 

While technological addiction doesn’t sound like the healthiest trend, it’s not all bad news. It’s important to find your balance when consuming content online and where to direct your time.

The Right Kind of Attention

As marketers, it can be disappointing to feel like you’re contributing to the technological economy. However, it’s important to note that you need the right kind of attention to have a successful presence online. While you don’t have to feel compelled to engage your viewers in hour-long traps of endless scrolling, it’s beneficial to have them understand and appreciate your content ideas.

According to Oracle, a leader in marketing technology, “Quality content marketing supports awareness… by giving marketers a way to establish relationships with people based on value.”2 Customers receive this value from the information they learn or wisdom they gauge from your content. If you are asking for their attention, it’s important that you deliver content that is relevant and worthy of their time.

Once you understand that exchange, it’s easy to focus on what’s important: delivering your brand message, keeping your customers interested, and reaching for your business goals with a sound content strategy.

Your Content POA: Plan of Attention

Here are a few tips you can adapt to make sure your content marketing is up to the mark.

  • Create a Strategic Plan: Ask yourself key questions that will help you kick off your content marketing with focus. These include questions like, “what purpose does content serve in our business” and “how is this content relevant to our audience?”
  • Use a Calendar: Using a calendar can help you stay organized and on time. Follow it diligently and make it a habit to update with any changes or delays.
  • Break Up Your Content: You don’t need to say everything at once. Instead, break down ideas into smaller content pillars. It will save you time, and it will maximize the value and longevity of your content.
  • Set Marketing Goals: Setting these goals will help you stay diligent about the quality of your content and its performance. These can be simple goals like aiming for a desired number of new viewers gained after each webinar, or capturing a certain volume and quality of engagements per post.

In a race for attention, it can be intimidating to launch content online. However, a marketing strategy and diligent routine can make all the difference in easing the stress. If you have difficulty producing consistent, high quality content, MintCopy might be the solution you’re seeking. Our established content agency headquartered in Ontario Canada, has a team of dedicated and qualified copywriters who use SEO best practices in all their work. 

Use our online form to get in touch today. Follow us on Facebook, LinkedIn, Google+ and Twitter to stay updated on the latest content marketing trends.

1https://techcrunch.com/2017/07/30/the-attention-economy-created-by-silicon-valley-is-bankrupting-us/

2https://www.oracle.com/a/ocom/resources/oracle-ignite-guide-content-marketing.pdf

Share


Recent Posts

Sheetal Pinto - 1/26/2023 06:00

How to Build a Functional Content Marketing Funnel

Most people don’t wake up and think, “oh, today is the day I buy my new mattress,” unless they’ve researched different brands and checked pricing at different stores. Modern customers often take their time with major (and even minor) purchases. Using that information about today’s shoppers can help you design a content marketing map, or funnel, that guides the customer to your product.

Sheetal Pinto - 1/12/2023 15:49

Draw Insights from Your Competitors' Success 

According to Ahrefs, organic search drives over 53.3% of global traffic. Creating an SEO strategy is key to increasing your reach through search. As you’re setting new SEO goals for 2023, it may be useful to analyze what is working for your competitors. Also look at what they’re missing, to build that effectively into your own SEO strategy.

Sheetal Pinto - 12/15/2022 15:14

5 Proven Ways to Improve your Website Ranking

The rules of SEO can often feel elusive, as if SEO is a great big experiment in which the parameters keep changing. Search engines keep updating the algorithm. User behavior is evolving and adapting to circumstances, all the time. You don’t have any control over how pages rank, or do you? Google will never share how it determines SEO ranking. Customers change how they search and shop. We may not fully understand the complexity of search engine algorithms, but we can test different elements of a webpage to see how customers and search engines respond to your content marketing strategies. It’s called split testing.

Sheetal Pinto - 11/24/2022 16:42

Good today and gone tomorrow! That is the way of trends in the world of SEO and content marketing. What may generate interest right now can fall out of favor due to the ever-changing search engine algorithms. What can you do to ensure that you’re up to date? One useful method is to utilize Google Trends to find useful metrics that help you stay relevant. To make your way to the top of search engine results pages (SERPs), it’s important to use a variety of proven methods to create quality content. Read below to learn how Google Trends can help you gain insight on popular trends, seasonality, regional demands, and your competitors.

Sheetal Pinto - 11/10/2022 06:00

Revitalize, Refine, Repurpose

The Pareto principle is also known as the 80/20 rule. About 80% of your best results will come from 20% of your efforts. When you apply that to a creative endeavour like content marketing, you might be undervaluing some of your content creative efforts. It can be expensive to create content, from scheduling videographers, photographers, models, or even having quality copywriters write a blog post. Chances are that you have some valuable content that can be recycled or repurposed with a little elbow grease.

Sheetal Pinto - 10/27/2022 06:00

How to Create Content that Ranks Higher on the SERPs

With every Google update, there’s always some concern about page rankings. The most recent update, “helpful content,” is part of Google’s ongoing efforts to make sure that users get quality content in search results. If you’ve been using SEO best practices and providing content that is relevant and useful, you shouldn’t lose page rankings. It’s always a good idea to check your content marketing strategy and make sure it aligns with Google’s algorithm updates.

Sheetal Pinto - 10/13/2022 06:00

SEO Strategies that Stick the Landing!

Landing pages are specific pages on your website, usually created for an advertising campaign. The goal of a landing page is to get leads. You want to collect the user’s contact information in order to follow up with them. Typically, your business makes an offer, a discount or eBook, in exchange for getting the reader to share their information. Although landing pages are also web pages, there are a few things to know about creative copywriting for a landing page.

Sheetal Pinto - 9/29/2022 06:00

7 Assets You Need in Your Copywriting Arsenal

If you’re feeling like your content is getting dull and ordinary, it’s time to look at a few tools that can increase your reach and make your content more engaging. Fortunately, you don’t have to spend any money because you have easy access to these seven resources.

Sheetal Pinto - 9/15/2022 06:00

And the Perks of Gaining SEO Insights!

How do you measure the ROI when it comes to SEO? If you’re looking at the number of visitors to your website, you might be doing it wrong. The number of people who visit your site could be in the thousands, but if your content doesn’t convert, what difference does it make? Content isn’t cheap to create. The number of visitors to your site doesn’t tell the real story. Here are three metrics you can use to evaluate how your content is performing and whether your content marketing strategy is garnering its money’s worth.

Sheetal Pinto - 9/1/2022 06:00

How to Upgrade Your EAT & YMYL Content

Google is committed to making sure that its search results are helpful and relevant. Last year, Google made thousands of updates to its search algorithm with that in mind. Just a few days ago, another announcement about search was made, this time reminding content creators to create content with people in mind. What does that mean for SEO and copywriting? Here are three things to keep in mind when creating content.