Content Marketing Blog mint

Content Marketing Blog

The Essential Steps for Publishing on Wikipedia

Why a Wikipedia Page Is Highly Coveted
One of the main goals of content marketing is to create awareness about a company or brand, and promote it as an important player in its specific field. Of course, creating valuable content is one way to capture audience interest and create brand equity. However, for an enterprise to make a breakthrough in the public domain, and establish itself as newsworthy, one of the prerequisites is to feature on Wikipedia.

Wikipedia is the 7th most viewed website in the world. When you type any information about a person, an idea, an event, or organization on Google, you will see Wikipedia invariably appearing in the top 5 searches. From an SEO point of view, Wikipedia is highly beneficial to any organization and can lead to more visibility, credibility and traffic on the company website.

Considering that Wikipedia covers everything under the sun on its website, and relies on the efforts of volunteer editors and writers, it can be easy to presume that getting your company featured on Wikipedia is a simple task. The truth is that Wikipedia is not a platform for companies to promote themselves. The website - even if it uses secondary sources – is a serious online encyclopedia. Wikipedia’s objective is to provide unbiased, verifiable information about searchable topics.

5 Key Steps to Getting Content Approved by Wikipedia

To qualify for a separate, stand-alone Wikipedia page, a topic has to meet certain set criteria. Wikipedia receives hundreds of articles every day, but only a handful of them are accepted; the rest are rejected because they do not meet the website’s terms and conditions. Here’s what you and your team of SEO copywriters need to know while drafting content for Wikipedia:

  • The Notability Factor: Whatever topic you choose to submit, it must be “worthy of notice.” This means that the subject should have already received significant coverage from reliable and independent sources such as magazines, newspapers, and so on. Wikipedia is not interested in promoting your company and is instead looking to present facts in an unbiased, objective manner. If you are submitting an article to Wikipedia about your company, make sure it does not read like a sponsored article. Make it sound as fact-based as possible. In fact, you must be willing to reveal certain unflattering incidents or aspects about your company, if they are an undeniable part of your company’s history.
  • List of Sources: A trivial mention of your company, even if it is by a leading newspaper, does not make the cut where Wikipedia is concerned. Not only should you have received a significant amount of press, but the sources you cite should be credible and well-known too. Wikipedia expects verifiable evidence through citations. Go through all the sources that have quoted your company and evaluate how strong your case is. If you find that your sources are not too impressive, do not send your article to the website. Instead, work with your copywriting agency to find ways to get credible coverage so as to strengthen your company’s public profile.
  • Following Wikipedia’s Manual of Style: To keep up editorial standards and achieve consistency across all its pages, Wikipedia insists that all content writers and editors follow the website’s detailed guidelines on aspects related to formatting, language, and layout. Before you draft your article, make sure to go through Wikipedia’s style manual in detail, and apply its rules as far as possible. Even if your company is noteworthy and you have respectable sources to cite, if your writing does not adhere to Wikipedia’s set criteria, your content submission may not be accepted.
  • Creating an Account: Create your user account and give it a handle. This is an important step where you will be communicating with Wikipedia editors. Make sure to reveal if you have a conflict of interest – your exact connection with the subject of the article. Having a connection is not grounds for disqualifications, but not coming clean on it can become an issue.
  • Submitting Your Content: Once you submit your piece, it could take a few weeks before a Wikipedia editor gets back to you proposing any revisions or inclusions. Do your best to incorporate any changes they desire and do not get upset if their feedback is not what you expected. Adhering to Wikipedia’s requirements minimizes any possibility of your content not finding approval for publishing.

Getting featured in Wikipedia can provide a huge boost to your content marketing efforts. If you are looking for a leading copywriting agency with expertise and experience in SEO copywriting, call 1-888-6468-003 today or email us to learn about our range of content writing services in Canada, USA, Europe and the Middle East.

Share


Recent Posts

Sheetal Pinto - 1/26/2023 06:00

How to Build a Functional Content Marketing Funnel

Most people don’t wake up and think, “oh, today is the day I buy my new mattress,” unless they’ve researched different brands and checked pricing at different stores. Modern customers often take their time with major (and even minor) purchases. Using that information about today’s shoppers can help you design a content marketing map, or funnel, that guides the customer to your product.

Sheetal Pinto - 1/12/2023 15:49

Draw Insights from Your Competitors' Success 

According to Ahrefs, organic search drives over 53.3% of global traffic. Creating an SEO strategy is key to increasing your reach through search. As you’re setting new SEO goals for 2023, it may be useful to analyze what is working for your competitors. Also look at what they’re missing, to build that effectively into your own SEO strategy.

Sheetal Pinto - 12/15/2022 15:14

5 Proven Ways to Improve your Website Ranking

The rules of SEO can often feel elusive, as if SEO is a great big experiment in which the parameters keep changing. Search engines keep updating the algorithm. User behavior is evolving and adapting to circumstances, all the time. You don’t have any control over how pages rank, or do you? Google will never share how it determines SEO ranking. Customers change how they search and shop. We may not fully understand the complexity of search engine algorithms, but we can test different elements of a webpage to see how customers and search engines respond to your content marketing strategies. It’s called split testing.

Sheetal Pinto - 11/24/2022 16:42

Good today and gone tomorrow! That is the way of trends in the world of SEO and content marketing. What may generate interest right now can fall out of favor due to the ever-changing search engine algorithms. What can you do to ensure that you’re up to date? One useful method is to utilize Google Trends to find useful metrics that help you stay relevant. To make your way to the top of search engine results pages (SERPs), it’s important to use a variety of proven methods to create quality content. Read below to learn how Google Trends can help you gain insight on popular trends, seasonality, regional demands, and your competitors.

Sheetal Pinto - 11/10/2022 06:00

Revitalize, Refine, Repurpose

The Pareto principle is also known as the 80/20 rule. About 80% of your best results will come from 20% of your efforts. When you apply that to a creative endeavour like content marketing, you might be undervaluing some of your content creative efforts. It can be expensive to create content, from scheduling videographers, photographers, models, or even having quality copywriters write a blog post. Chances are that you have some valuable content that can be recycled or repurposed with a little elbow grease.

Sheetal Pinto - 10/27/2022 06:00

How to Create Content that Ranks Higher on the SERPs

With every Google update, there’s always some concern about page rankings. The most recent update, “helpful content,” is part of Google’s ongoing efforts to make sure that users get quality content in search results. If you’ve been using SEO best practices and providing content that is relevant and useful, you shouldn’t lose page rankings. It’s always a good idea to check your content marketing strategy and make sure it aligns with Google’s algorithm updates.

Sheetal Pinto - 10/13/2022 06:00

SEO Strategies that Stick the Landing!

Landing pages are specific pages on your website, usually created for an advertising campaign. The goal of a landing page is to get leads. You want to collect the user’s contact information in order to follow up with them. Typically, your business makes an offer, a discount or eBook, in exchange for getting the reader to share their information. Although landing pages are also web pages, there are a few things to know about creative copywriting for a landing page.

Sheetal Pinto - 9/29/2022 06:00

7 Assets You Need in Your Copywriting Arsenal

If you’re feeling like your content is getting dull and ordinary, it’s time to look at a few tools that can increase your reach and make your content more engaging. Fortunately, you don’t have to spend any money because you have easy access to these seven resources.

Sheetal Pinto - 9/15/2022 06:00

And the Perks of Gaining SEO Insights!

How do you measure the ROI when it comes to SEO? If you’re looking at the number of visitors to your website, you might be doing it wrong. The number of people who visit your site could be in the thousands, but if your content doesn’t convert, what difference does it make? Content isn’t cheap to create. The number of visitors to your site doesn’t tell the real story. Here are three metrics you can use to evaluate how your content is performing and whether your content marketing strategy is garnering its money’s worth.

Sheetal Pinto - 9/1/2022 06:00

How to Upgrade Your EAT & YMYL Content

Google is committed to making sure that its search results are helpful and relevant. Last year, Google made thousands of updates to its search algorithm with that in mind. Just a few days ago, another announcement about search was made, this time reminding content creators to create content with people in mind. What does that mean for SEO and copywriting? Here are three things to keep in mind when creating content.