Content Marketing Blog mint

Content Marketing Blog

Tips for Crafting an Online Press Release for SEO Benefits

Press releases are one of the very first connections you’ll make to your audience. They need to be an action-packed compilation of information that matters to the people who will read it. In the dark (or less digital) ages, a press release was relegated to print. Now, they can be instantly delivered to pertinent locations with the touch of a button.

This means that they need to be well-written and optimized for the internet. This is where SEO meets online PR and makes it easier to get backlinks and audience engagement to your important information via press releases. Writing your newsworthy announcements using the latest SEO tactics is as easy as following these tips:

  • Create a story, not just a generic announcement. Part of building a readership and increasing reader engagement is crafting a story that keeps people on the page. This reduces bounce rate and improves your SEO to help you rank higher in search results.
  • Add well-placed and relevant keywords. This isn’t always natural when writing for AP, but it can make a huge difference in your SEO results. Look for words that will be a part of the organic search of anyone who might be part of your target audience, and then make sure you incorporate them naturally.
  • Design a headline that doesn’t take no for an answer. Clickbait does not have to be cheesy, and it gets results. The more that you are able to get people reading your material, the more people your message will reach.
  • Don’t make your first few paragraphs boring. This may sound simple, but press releases are short and should be sweet. Writing an amazing headline is only good if the material that follows it is just as interesting and engaging.
  • Tie your company related pitch into the other parts of the press release. This means that your standard “about us” section should be a few sentences that are compelling and that tie the company into the content of the press release.
  • Casually placed keywords will work to link the content to your website. As long as everything looks natural and organic, this should be an effective way to improve your parent page’s SEO as well.
  • Write your press release more like a webpage. Pay attention to the format used by popular websites and model your press release format after this. Include sub-headers when long enough, keep your paragraphs short, and include plenty of white space to keep readers engaged.
  • Utilize multimedia to make your press release more engaging and interesting to audiences.
  • Work with other legitimate news sources to get your press release indexed by search engines faster. This helps it to show up in organic search results much faster than traditional means.

Once you have sent your press release out into the digital world, be prepared to answer questions and give email or phone interviews in response to reader feedback. Keeping people engaged is the key to good SEO.

Still Struggling with Press Release Copywriting? We Can Help!

Your press release doesn’t have to be a content marketing nightmare. MintCopy has the SEO copywriting expertise to share your message and to make it accessible in the digital world.

Use our online form to get in touch today. Follow us on Facebook, LinkedIn, Google+ and Twitter to get help with online PR and stay updated on the latest content marketing trends.

Share


Recent Posts

Sheetal Pinto - 9/29/2022 06:00

7 Assets You Need in Your Copywriting Arsenal

If you’re feeling like your content is getting dull and ordinary, it’s time to look at a few tools that can increase your reach and make your content more engaging. Fortunately, you don’t have to spend any money because you have easy access to these seven resources.

Sheetal Pinto - 9/15/2022 06:00

And the Perks of Gaining SEO Insights!

How do you measure the ROI when it comes to SEO? If you’re looking at the number of visitors to your website, you might be doing it wrong. The number of people who visit your site could be in the thousands, but if your content doesn’t convert, what difference does it make? Content isn’t cheap to create. The number of visitors to your site doesn’t tell the real story. Here are three metrics you can use to evaluate how your content is performing and whether your content marketing strategy is garnering its money’s worth.

Sheetal Pinto - 9/1/2022 06:00

How to Upgrade Your EAT & YMYL Content

Google is committed to making sure that its search results are helpful and relevant. Last year, Google made thousands of updates to its search algorithm with that in mind. Just a few days ago, another announcement about search was made, this time reminding content creators to create content with people in mind. What does that mean for SEO and copywriting? Here are three things to keep in mind when creating content. 

Sheetal Pinto - 8/18/2022 06:00

Why Your Content Must Be the Burning Question for Your Audience!

Google is constantly adding search features that help users get relevant information quickly. The “People Also Ask” feature has been around for a while, but it seems to be gaining traction as it’s being used in more searches. PAA boxes are another type of digital real estate, increasing your reach on a particular subject if you can get featured as an answer to a PAA question. Make it part of your content marketing strategy, even if you don’t rank for it immediately. The results might be slow, but they are worth waiting for.

Sheetal Pinto - 8/4/2022 06:00

And Why It's Important!

Featured snippets on Google are valuable digital real estate for your content marketing assets. These snippets are quick answers to search questions. Although snippets are designed to provide answers for the user without having to clickthrough to the page, Hubspot found that content with a snippet had a higher click-through rate of 2x or more, making this search feature important to your SEO strategy. If you can get your copywriting featured as a snippet, it builds your authority and visibility.

Sheetal Pinto - 7/21/2022 06:00

But Your Audience is Looking for Value!

Events can be a great way to promote your brand but getting people’s attention in the current landscape can be difficult. Start with an extensive content marketing plan that entices your audience to attend your event because they see VALUE in it. Here are useful content tips for event marketing.

Sheetal Pinto - 7/7/2022 06:00

Move Over 'Engine'; It's Time for 'Experience'

Work smarter, not harder can be applied to many different situations. Content marketing relies on artificial intelligence, but even so, your content can work smarter for your employees and customers. The key is using best practices and the right technology for SEO and copywriting.

Sheetal Pinto - 6/16/2022 06:00

Use the Right Content Nails!

‘Cinderella' is the classic rags to riches story. Her sisters wanted to marry the prince, but just dressing up as princesses wasn't enough. Nothing the sisters did could make the prince choose them. The glass slipper had to fit. The real match happened when the slipper fit perfectly. Content marketing is much like that fairytale perfect fit. Personalized content can be that perfect fit. Here's how to use the data you have about your customers to make the content fit.

Sheetal Pinto - 6/2/2022 06:00

Don't Rely on Endless Spreadsheets for Keyword Optimization

Phil Frost, Founder and COO of Main Street ROI, says, “Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users.” Google indexes information to provide relevant search results, not to make marketing easier. When you keep that in your mind as part of your content marketing strategy, you can use keywords to support your SEO strategy to provide engaging content that delivers value to your audience.

Sheetal Pinto - 5/19/2022 06:00

What You Need to Know

If there’s one thing you can count on, it’s that Google is going to update its search algorithm. Some experts estimate that Google makes 500 to 600 updates annually, or once or twice each day. Most of these changes don’t have a significant impact on your SEO strategy, but every now and then, one comes along that can have serious repercussions. Learn more about two new features of Google search that help users verify and evaluate search results.