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The 5 Essentials of Effective Content Curation

So you’ve heard of content creation, but what about content curation? Well, if you use the web to share information of any kind, you are essentially a content curator. If you use social media to send Tweets or Facebook updates, you are a content curator and also a social curator.

What Is Content Curation?

Essentially, a content curator is one who ingests, examines and contextualises the content they see online to then organize that information into a format or onto a platform that others can easily understand. This could be in the form of retweeting a valuable snippet of information or sharing an insightful article with your target audience.

In other words, a content curator is like that person with the metal detector on the beach searching for ancient relics and valuable items so that they  can share those gems with their online audience. However, content curation is so much more than just clicking on a “share” button. It’s all about following these simple best practices so that you can share the information you find in the most effective and positive way. Your online ‘content museum’ will be a powerful and sustainable showcase if you can be the most resourceful curator!   

  1. Use The Three ‘C’s
    Create, contribute and collect. This is the mantra you should be using for your online content. By creating your own content, asking others to contribute and collecting and organizing a quality, curated collection, your target audience is more likely to stay and come back for more.
  2. Try To Follow A Schedule
    When you attract repeat visitors, they are going to start expecting regular content from you. The trick here is to stick with a realistic schedule and not one you have difficulty keeping up with. In fact, curating two quality links a day and a quality blog post every week is a schedule that most people can manage and will ensure your content is consistent and regular.
  3. Curate On Multiple Platforms
    When it comes to curating meaningful content for a wide target audience, you’ve never had it so good. You don’t need to wait for your visitors to come to you. With social platforms such as Facebook, LinkedIn, YouTube, Pinterest and Twitter at your disposal, you can take your content contributions to them.
  4. Be Fair
    Whenever you curate good content or a quality link and share it with your audience, don’t forget to mention the original source. This gives you more credibility and shows you are taking the time to curate high quality information for your visitors.
  5. Engage, Engage, Engage
    When you find those interesting items to share with your target audience, don’t forget to participate and engage. Build relationships with fellow curators and bloggers by retweeting them or commenting on their posts. Do the same with your target audience and respond to their comments on your website or blog.

Content curation is a simple, yet effective way of sharing high quality content and giving your website and social platforms authority and credibility.  Looking for a partner to help create and curate engaging content? Call MintCopy at 888-646-8003 or send us an email to find out more about our copywriting and content curation services.

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