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Content Marketing Blog

Are Poor Quality Ads Dragging Your Site Down?

Website ads have been around ever since a clever person in the 80’s saw the marketing potential of the Internet. First we had static banner ads, then came intrusive pop up ads and now we have ads that are so intuitive they know what we want before we know ourselves! In short, the Internet is a marketing dream, but it does need to be used correctly.

Whether you are using paid advertising or you are a member of an affiliate marketing program, you need to ensure you use high quality ads on your website in a non-invasive way. Your ad copy is just as important as the placement of the ad itself. There’s no point pouring money into an online ad campaign that gains visibility but no conversions. Just like all other online content, ad copy too must speak and connect and engage with your target audience in order to bring value to your business.   

How to Create Ad Copy and Place Ads for High Impact and Search Engine Visibility

If you are using ads on your website, use them carefully — think a “sprinkling” rather than an “invasion”. Too many ads could work against you.

Using the right keywords and content is an essential part of the ad creation process, especially if you are using ads to draw people to your site via the search engines.

Make your ads compelling by offering discounted offers, free gifts or downloads, or advice on topics that are trending and that people are most likely to click on. For example, if you are selling hair products, create an ad that tells visitors how to get the latest celebrity look. The art of the perfect ad is to sell without obviously selling. Giving something away for free can pay huge dividends.

Here are some more tips on using online ads for your site:

  1. Check that the ads you are using don’t link to penalized sites or sites that you would not want your visitors to go to. You could get your own site penalized. A link to a “bad” website could also damage your reputation.
  2. Research the keywords that relate to your product or service and include these keywords within your ads.
  3. Don’t place a smattering of ads at the top of your page. Your visitors may not scroll down to see the content you have lovingly crafted and could miss your brand message altogether.
  4. Advice from Google is to NEVER deceive your target audience with ads. In fact, your site could receive a lower ranking if Google feels you are trying to manipulate the user to click on ads or download links.

Website ads can be very effective when they are worded and placed in the right way. In fact, when used well with compelling copy and strategic placement, ads can generate additional revenue streams that go on delivering profits over many years.

MintCopy can help you with your website content and how to sell to your target audience in subtle yet effective ways.  Contact us now at 888-646-8003 or send us an email to find out more.

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