Content Marketing Blog mint

Content Marketing Blog

The Perfect Recipe for Rejuvenating Your Stale Content

Canadian Thanksgiving, like all good things, came and went by too soon. It’s a time for being thankful for what we have and celebrating with our families. It’s also the time when we go out and buy the biggest turkey in the store without much thought about what we are going to do with the leftovers! 

Creative types will breathe new life into leftover turkey, creating soups, pasta dishes, pies and stews. Others with no time on their hands or less of a creative streak may just end up tossing those leftovers in the trash.

The Perfect Recipe for Rejuvenating Your Stale Content

If your content is turning as stale as that leftover bird, you might want to look into a few tried and tested recipes that will reinvigorate your marketing efforts and give your target audience something to get their teeth into.

Here are some ways you can get extra mileage and value from your existing content with the least amount of effort:

  1. Always stay consistent - So you started off your content marketing by posting a new blog every day, sharing it on social media and responding to comments? Now you’ve been doing that for a few weeks and the novelty has begun to wear off slightly. Well, that is understandable. Committing to a daily blog is hard work and could mean you are creating content just for the sake of it. What’s more, it’s a rather tough schedule to maintain. Why not create a post a week or even a longer, more meaningful post every month? Your audience will get used to your schedule and you’ll be able to write better quality content.
  2. Don’t try to be good at everything - If you are good at creating engaging tweets or engaging with your audience on Facebook, concentrate on these talents. If you are good at creating compelling blog posts or web copy, focus on these. Very few individuals and organizations can claim to excel in all areas of content marketing.
  3. Create one voice - When you have too many people getting involved with your content creation, the noise levels can get quite loud and confusing for your target audience. Try to use one clear and autonomous tone and style for your website and all related content that you create.
  4. Narrow it down and change your focus - Sometimes you might want to focus on the same content for a few weeks. This might be because you are publishing a series of advisory articles or leading up to a new product launch, for example. Other times, you might want to change focus completely and throw your audience a curveball that sparks their interest and imagination.

Don’t throw that all that wonderful content you worked so hard to create. Revive and rejuvenate it with some creative content marketing recipes instead.

Speak to MintCopy today and find out how you can breathe new life into your content marketing strategy.  Call us now at 888-646-8003 or send us an email to find out more.

Share


Recent Posts

Sheetal Pinto - 11/24/2022 16:42

Good today and gone tomorrow! That is the way of trends in the world of SEO and content marketing. What may generate interest right now can fall out of favor due to the ever-changing search engine algorithms. What can you do to ensure that you’re up to date? One useful method is to utilize Google Trends to find useful metrics that help you stay relevant. To make your way to the top of search engine results pages (SERPs), it’s important to use a variety of proven methods to create quality content. Read below to learn how Google Trends can help you gain insight on popular trends, seasonality, regional demands, and your competitors.

Sheetal Pinto - 11/10/2022 06:00

Revitalize, Refine, Repurpose

The Pareto principle is also known as the 80/20 rule. About 80% of your best results will come from 20% of your efforts. When you apply that to a creative endeavour like content marketing, you might be undervaluing some of your content creative efforts. It can be expensive to create content, from scheduling videographers, photographers, models, or even having quality copywriters write a blog post. Chances are that you have some valuable content that can be recycled or repurposed with a little elbow grease.

Sheetal Pinto - 10/27/2022 06:00

How to Create Content that Ranks Higher on the SERPs

With every Google update, there’s always some concern about page rankings. The most recent update, “helpful content,” is part of Google’s ongoing efforts to make sure that users get quality content in search results. If you’ve been using SEO best practices and providing content that is relevant and useful, you shouldn’t lose page rankings. It’s always a good idea to check your content marketing strategy and make sure it aligns with Google’s algorithm updates.

Sheetal Pinto - 10/13/2022 06:00

SEO Strategies that Stick the Landing!

Landing pages are specific pages on your website, usually created for an advertising campaign. The goal of a landing page is to get leads. You want to collect the user’s contact information in order to follow up with them. Typically, your business makes an offer, a discount or eBook, in exchange for getting the reader to share their information. Although landing pages are also web pages, there are a few things to know about creative copywriting for a landing page.

Sheetal Pinto - 9/29/2022 06:00

7 Assets You Need in Your Copywriting Arsenal

If you’re feeling like your content is getting dull and ordinary, it’s time to look at a few tools that can increase your reach and make your content more engaging. Fortunately, you don’t have to spend any money because you have easy access to these seven resources.

Sheetal Pinto - 9/15/2022 06:00

And the Perks of Gaining SEO Insights!

How do you measure the ROI when it comes to SEO? If you’re looking at the number of visitors to your website, you might be doing it wrong. The number of people who visit your site could be in the thousands, but if your content doesn’t convert, what difference does it make? Content isn’t cheap to create. The number of visitors to your site doesn’t tell the real story. Here are three metrics you can use to evaluate how your content is performing and whether your content marketing strategy is garnering its money’s worth.

Sheetal Pinto - 9/1/2022 06:00

How to Upgrade Your EAT & YMYL Content

Google is committed to making sure that its search results are helpful and relevant. Last year, Google made thousands of updates to its search algorithm with that in mind. Just a few days ago, another announcement about search was made, this time reminding content creators to create content with people in mind. What does that mean for SEO and copywriting? Here are three things to keep in mind when creating content. 

Sheetal Pinto - 8/18/2022 06:00

Why Your Content Must Be the Burning Question for Your Audience!

Google is constantly adding search features that help users get relevant information quickly. The “People Also Ask” feature has been around for a while, but it seems to be gaining traction as it’s being used in more searches. PAA boxes are another type of digital real estate, increasing your reach on a particular subject if you can get featured as an answer to a PAA question. Make it part of your content marketing strategy, even if you don’t rank for it immediately. The results might be slow, but they are worth waiting for.

Sheetal Pinto - 8/4/2022 06:00

And Why It's Important!

Featured snippets on Google are valuable digital real estate for your content marketing assets. These snippets are quick answers to search questions. Although snippets are designed to provide answers for the user without having to clickthrough to the page, Hubspot found that content with a snippet had a higher click-through rate of 2x or more, making this search feature important to your SEO strategy. If you can get your copywriting featured as a snippet, it builds your authority and visibility.

Sheetal Pinto - 7/21/2022 06:00

But Your Audience is Looking for Value!

Events can be a great way to promote your brand but getting people’s attention in the current landscape can be difficult. Start with an extensive content marketing plan that entices your audience to attend your event because they see VALUE in it. Here are useful content tips for event marketing.