Striking a Balance
Much debate surrounds the ideal length for website copy. Not every company has time to test each webpage they publish, though. If you are short on time, don’t worry. No matter what industry you are in or where your clients reside, you can use existing marketing research and the expertise of the best content writers to improve your website copy.
Wondering if ‘improvement’ means cutting a few words or adding more quality marketing content? The team at Marketing Experiments discovered some interesting findings when looking into the performance of long copy and short copy.
They describe “reducing friction” as the best way to increase online conversions. Quality marketing content needs to get across important information quickly. That often means less copy, but not always. The subject matter, industry, digital platform, and type of conversion, all play a role when it comes to deciding long or short copy.
The long and short of it? There’s room for both! Layout and navigation are often as important factors as length, so consider formatting text, using bulleted lists and adding columns to your web pages to improve user experience. (If you skipped to this paragraph, there’s the proof for you!)
Need assistance determining what copy length can produce the best lead generation or conversions in Mississauga? Turn to a leading copywriting agency.
MintCopy can provide advice and SEO copywriting services to ensure your web pages perform well to meet your needs. From short PPC ads to detailed PR strategies, we can make your company’s value clear and clickable and help you determine the ideal amount of copy that will achieve your online goals.
No matter the context or word count, working with a leading copywriting agency in Canada will help improve your digital marketing copy. Contact MintCopy for lead generation and marketing in Greater Toronto and across North America. From the building blocks that make your content marketing strategy to tweaks to your existing web pages, we can improve your company’s digital content and online performance.