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When Your Audience Speaks, Listen Carefully, and Answer Meaningfully

by Sheetal Pinto - Published on 11/22/2018 06:46

Craft Your Online Content Optimized for Voice Search 

The digital world isn’t made up of the same old typed DOS language that it was when many of us were just starting out. Now, the newest and most effective method of digital communication has returned to the spoken word. Our fascination with vocal commands has brought us full circle, and voice-controlled computers, phones, and the Internet of Things have become common-place in many of our lives.

This newest tech trend has also changed the approach to SEO across the board, and the newest algorithms are adapting to the organic cadence of the spoken word.

Understanding the ‘Why’ Behind Voice Commands

In order to properly optimize for voice commands, it’s essential that you understand what they are used for. Voice commands aren’t exactly as high-tech as we would like them to be yet. That whole Star Trek concept is still a long way off, and people tend to use vocal features for basic things, like:

  • Quick online searches
  • Directions
  • Checking local contact information for businesses
  • Searching for information like weather, operating hours, and even the time and temperature
  • Asking a simple question of Google

Voice searches are still very focused on superficial information and rarely go into the more complicated features most of us prefer to use a screen for.

When optimizing your website for voice searches, there are several very effective tactics you can use:

  • Optimize Only Applicable Materials: There’s no point in optimizing your entire site for vocal commands if it isn’t likely that a person will be searching for all of it in this fashion.  Spend the majority of your time optimizing operating hours, contact information, and very brief search terms for vocal commands instead.
  • Anticipate the Questions: Use brief answers on your page for the questions most likely to be asked using a vocal feature. Say it out loud, and make sure that it’s quick and sufficient.
  • Link Your Business to Local Searches: We’ve all heard of local search engines that can point patrons towards potential local businesses they can use. Create accounts in channels like “Google My Business” to take advantage of these vocal searches.
  • Identify Location in Your Descriptions: This is an easy way to direct traffic straight to your door. Don’t just refer to your restaurant as a “pizza place,” use something like “the best pizza place in Smallville!” This makes it easier for search engines to identify your page.
  • Meta Data Still Matters: Don’t neglect your meta data. Make sure that it describes your business and what it can offer quickly and directly. Present it as a solution to make the website more accessible.

Are you ready to bring your website into the future? MintCopy can help you optimize your site for voice commands and set up a content marketing strategy that will speak to your needs.

Use our online form to get in touch today. Follow us on Facebook, LinkedIn, Google+ and Twitter to stay updated on the latest content marketing trends.

Craft Your Online Content Optimized for Voice Search 

The digital world isn’t made up of the same old typed DOS language that it was when many of us were just starting out. Now, the newest and most effective method of digital communication has returned to the spoken word. Our fascination with vocal commands has brought us full circle, and voice-controlled computers, phones, and the Internet of Things have become common-place in many of our lives.

This newest tech trend has also changed the approach to SEO across the board, and the newest algorithms are adapting to the organic cadence of the spoken word.

Understanding the ‘Why’ Behind Voice Commands

In order to properly optimize for voice commands, it’s essential that you understand what they are used for. Voice commands aren’t exactly as high-tech as we would like them to be yet. That whole Star Trek concept is still a long way off, and people tend to use vocal features for basic things, like:

  • Quick online searches
  • Directions
  • Checking local contact information for businesses
  • Searching for information like weather, operating hours, and even the time and temperature
  • Asking a simple question of Google

Voice searches are still very focused on superficial information and rarely go into the more complicated features most of us prefer to use a screen for.

When optimizing your website for voice searches, there are several very effective tactics you can use:

  • Optimize Only Applicable Materials: There’s no point in optimizing your entire site for vocal commands if it isn’t likely that a person will be searching for all of it in this fashion.  Spend the majority of your time optimizing operating hours, contact information, and very brief search terms for vocal commands instead.
  • Anticipate the Questions: Use brief answers on your page for the questions most likely to be asked using a vocal feature. Say it out loud, and make sure that it’s quick and sufficient.
  • Link Your Business to Local Searches: We’ve all heard of local search engines that can point patrons towards potential local businesses they can use. Create accounts in channels like “Google My Business” to take advantage of these vocal searches.
  • Identify Location in Your Descriptions: This is an easy way to direct traffic straight to your door. Don’t just refer to your restaurant as a “pizza place,” use something like “the best pizza place in Smallville!” This makes it easier for search engines to identify your page.
  • Meta Data Still Matters: Don’t neglect your meta data. Make sure that it describes your business and what it can offer quickly and directly. Present it as a solution to make the website more accessible.

Are you ready to bring your website into the future? MintCopy can help you optimize your site for voice commands and set up a content marketing strategy that will speak to your needs.

Use our online form to get in touch today. Follow us on Facebook, LinkedIn, Google+ and Twitter to stay updated on the latest content marketing trends.

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