Content Marketing Blog mint

Content Marketing Blog

When Your Audience Speaks, Listen Carefully, and Answer Meaningfully

Craft Your Online Content Optimized for Voice Search 

The digital world isn’t made up of the same old typed DOS language that it was when many of us were just starting out. Now, the newest and most effective method of digital communication has returned to the spoken word. Our fascination with vocal commands has brought us full circle, and voice-controlled computers, phones, and the Internet of Things have become common-place in many of our lives.

This newest tech trend has also changed the approach to SEO across the board, and the newest algorithms are adapting to the organic cadence of the spoken word.

Understanding the ‘Why’ Behind Voice Commands

In order to properly optimize for voice commands, it’s essential that you understand what they are used for. Voice commands aren’t exactly as high-tech as we would like them to be yet. That whole Star Trek concept is still a long way off, and people tend to use vocal features for basic things, like:

  • Quick online searches
  • Directions
  • Checking local contact information for businesses
  • Searching for information like weather, operating hours, and even the time and temperature
  • Asking a simple question of Google

Voice searches are still very focused on superficial information and rarely go into the more complicated features most of us prefer to use a screen for.

When optimizing your website for voice searches, there are several very effective tactics you can use:

  • Optimize Only Applicable Materials: There’s no point in optimizing your entire site for vocal commands if it isn’t likely that a person will be searching for all of it in this fashion.  Spend the majority of your time optimizing operating hours, contact information, and very brief search terms for vocal commands instead.
  • Anticipate the Questions: Use brief answers on your page for the questions most likely to be asked using a vocal feature. Say it out loud, and make sure that it’s quick and sufficient.
  • Link Your Business to Local Searches: We’ve all heard of local search engines that can point patrons towards potential local businesses they can use. Create accounts in channels like “Google My Business” to take advantage of these vocal searches.
  • Identify Location in Your Descriptions: This is an easy way to direct traffic straight to your door. Don’t just refer to your restaurant as a “pizza place,” use something like “the best pizza place in Smallville!” This makes it easier for search engines to identify your page.
  • Meta Data Still Matters: Don’t neglect your meta data. Make sure that it describes your business and what it can offer quickly and directly. Present it as a solution to make the website more accessible.

Are you ready to bring your website into the future? MintCopy can help you optimize your site for voice commands and set up a content marketing strategy that will speak to your needs.

Use our online form to get in touch today. Follow us on Facebook, LinkedIn, Google+ and Twitter to stay updated on the latest content marketing trends.

Craft Your Online Content Optimized for Voice Search 

The digital world isn’t made up of the same old typed DOS language that it was when many of us were just starting out. Now, the newest and most effective method of digital communication has returned to the spoken word. Our fascination with vocal commands has brought us full circle, and voice-controlled computers, phones, and the Internet of Things have become common-place in many of our lives.

This newest tech trend has also changed the approach to SEO across the board, and the newest algorithms are adapting to the organic cadence of the spoken word.

Understanding the ‘Why’ Behind Voice Commands

In order to properly optimize for voice commands, it’s essential that you understand what they are used for. Voice commands aren’t exactly as high-tech as we would like them to be yet. That whole Star Trek concept is still a long way off, and people tend to use vocal features for basic things, like:

  • Quick online searches
  • Directions
  • Checking local contact information for businesses
  • Searching for information like weather, operating hours, and even the time and temperature
  • Asking a simple question of Google

Voice searches are still very focused on superficial information and rarely go into the more complicated features most of us prefer to use a screen for.

When optimizing your website for voice searches, there are several very effective tactics you can use:

  • Optimize Only Applicable Materials: There’s no point in optimizing your entire site for vocal commands if it isn’t likely that a person will be searching for all of it in this fashion.  Spend the majority of your time optimizing operating hours, contact information, and very brief search terms for vocal commands instead.
  • Anticipate the Questions: Use brief answers on your page for the questions most likely to be asked using a vocal feature. Say it out loud, and make sure that it’s quick and sufficient.
  • Link Your Business to Local Searches: We’ve all heard of local search engines that can point patrons towards potential local businesses they can use. Create accounts in channels like “Google My Business” to take advantage of these vocal searches.
  • Identify Location in Your Descriptions: This is an easy way to direct traffic straight to your door. Don’t just refer to your restaurant as a “pizza place,” use something like “the best pizza place in Smallville!” This makes it easier for search engines to identify your page.
  • Meta Data Still Matters: Don’t neglect your meta data. Make sure that it describes your business and what it can offer quickly and directly. Present it as a solution to make the website more accessible.

Are you ready to bring your website into the future? MintCopy can help you optimize your site for voice commands and set up a content marketing strategy that will speak to your needs.

Use our online form to get in touch today. Follow us on Facebook, LinkedIn, Google+ and Twitter to stay updated on the latest content marketing trends.

Share


Recent Posts

Sheetal Pinto - 1/26/2023 06:00

How to Build a Functional Content Marketing Funnel

Most people don’t wake up and think, “oh, today is the day I buy my new mattress,” unless they’ve researched different brands and checked pricing at different stores. Modern customers often take their time with major (and even minor) purchases. Using that information about today’s shoppers can help you design a content marketing map, or funnel, that guides the customer to your product.

Sheetal Pinto - 1/12/2023 15:49

Draw Insights from Your Competitors' Success 

According to Ahrefs, organic search drives over 53.3% of global traffic. Creating an SEO strategy is key to increasing your reach through search. As you’re setting new SEO goals for 2023, it may be useful to analyze what is working for your competitors. Also look at what they’re missing, to build that effectively into your own SEO strategy.

Sheetal Pinto - 12/15/2022 15:14

5 Proven Ways to Improve your Website Ranking

The rules of SEO can often feel elusive, as if SEO is a great big experiment in which the parameters keep changing. Search engines keep updating the algorithm. User behavior is evolving and adapting to circumstances, all the time. You don’t have any control over how pages rank, or do you? Google will never share how it determines SEO ranking. Customers change how they search and shop. We may not fully understand the complexity of search engine algorithms, but we can test different elements of a webpage to see how customers and search engines respond to your content marketing strategies. It’s called split testing.

Sheetal Pinto - 11/24/2022 16:42

Good today and gone tomorrow! That is the way of trends in the world of SEO and content marketing. What may generate interest right now can fall out of favor due to the ever-changing search engine algorithms. What can you do to ensure that you’re up to date? One useful method is to utilize Google Trends to find useful metrics that help you stay relevant. To make your way to the top of search engine results pages (SERPs), it’s important to use a variety of proven methods to create quality content. Read below to learn how Google Trends can help you gain insight on popular trends, seasonality, regional demands, and your competitors.

Sheetal Pinto - 11/10/2022 06:00

Revitalize, Refine, Repurpose

The Pareto principle is also known as the 80/20 rule. About 80% of your best results will come from 20% of your efforts. When you apply that to a creative endeavour like content marketing, you might be undervaluing some of your content creative efforts. It can be expensive to create content, from scheduling videographers, photographers, models, or even having quality copywriters write a blog post. Chances are that you have some valuable content that can be recycled or repurposed with a little elbow grease.

Sheetal Pinto - 10/27/2022 06:00

How to Create Content that Ranks Higher on the SERPs

With every Google update, there’s always some concern about page rankings. The most recent update, “helpful content,” is part of Google’s ongoing efforts to make sure that users get quality content in search results. If you’ve been using SEO best practices and providing content that is relevant and useful, you shouldn’t lose page rankings. It’s always a good idea to check your content marketing strategy and make sure it aligns with Google’s algorithm updates.

Sheetal Pinto - 10/13/2022 06:00

SEO Strategies that Stick the Landing!

Landing pages are specific pages on your website, usually created for an advertising campaign. The goal of a landing page is to get leads. You want to collect the user’s contact information in order to follow up with them. Typically, your business makes an offer, a discount or eBook, in exchange for getting the reader to share their information. Although landing pages are also web pages, there are a few things to know about creative copywriting for a landing page.

Sheetal Pinto - 9/29/2022 06:00

7 Assets You Need in Your Copywriting Arsenal

If you’re feeling like your content is getting dull and ordinary, it’s time to look at a few tools that can increase your reach and make your content more engaging. Fortunately, you don’t have to spend any money because you have easy access to these seven resources.

Sheetal Pinto - 9/15/2022 06:00

And the Perks of Gaining SEO Insights!

How do you measure the ROI when it comes to SEO? If you’re looking at the number of visitors to your website, you might be doing it wrong. The number of people who visit your site could be in the thousands, but if your content doesn’t convert, what difference does it make? Content isn’t cheap to create. The number of visitors to your site doesn’t tell the real story. Here are three metrics you can use to evaluate how your content is performing and whether your content marketing strategy is garnering its money’s worth.

Sheetal Pinto - 9/1/2022 06:00

How to Upgrade Your EAT & YMYL Content

Google is committed to making sure that its search results are helpful and relevant. Last year, Google made thousands of updates to its search algorithm with that in mind. Just a few days ago, another announcement about search was made, this time reminding content creators to create content with people in mind. What does that mean for SEO and copywriting? Here are three things to keep in mind when creating content.