Content Marketing Blog mint

Content Marketing Blog

Why Pay Professional Writers to Create Your Content?

Better Content = Stronger Connections!

Have you ever been intrigued by the title of a webinar or conference seminar? “9 Breakthrough Strategies to Build Your Business in ’19!” screams one headline. “Everything You Need to Know About Attracting New Customers!" says another.  The promise of insights often leads you to register for the session quickly. But how often is the headline the best part of the presentation? Are you sometimes disappointed with the scarcity of useful content and left wondering why you wasted your time?  Weeks later, you start receiving multiple emails' pitching' you the presenter's services. You realize the event was a fishing expedition designed to get your contact information. Instead of building your trust, the sponsors have disappointed you and may have inadvertently alienated any future relationship.

Poor quality digital content can have the same effect. Your website, blogs, and press releases are often a prospective customer’s first experience with your company. Making a good impression with relevant and useful content marketing will encourage people to engage with you. The adage, "You only get one chance to make a first impression," is correct. Hiring a professional copywriting service is essential to starting relationships off right!

What a Professional Copywriting Service Will Do for You

A professional content writer will craft the headlines that draw people to your site or blog and importantly, will provide substantive information that helps convert visitors into customers. Think about a useful article or website you saw recently. The writing drew you in, told an interesting story, and addressed the curiosity that initially drew you to the content.

You won’t realize it, but the professional writer has also creatively woven key phrases and words throughout the content. The keywords facilitate search engine optimization (SEO) for the sponsoring company. SEO helps content become more visible online, leading more people searching for information about the topic to discover the sponsor’s content.  A professional copywriter has skills worth the investment!

How “Cheap” Writers Will Cost You More than Money

You can find writers who will provide content for pennies per word. To make a sustainable living, however, these writers must produce a high volume of content as quickly as possible. They'll have limited time to learn about your business, your customers, and your value proposition. Unfortunately, their lack of knowledge will be evident in their writing. Your website or blog articles will fall as flat as those webinars that overpromise.

Shipping your writing requests to overseas agencies may seem like a good deal. Weak language skills will often produce nonsensical content that your readers will quickly dismiss. You may be surprised to learn that robot content writing is available. Advancements in artificial intelligence enable computer software to generate content. Would software be able to empathize with your target audience? Could an automated program share relatable information?

Writing is a form of human communication. We use the written word, even in a digital format, to express ideas, share information, and persuade readers to accept our point of view. A professional copywriter understands the power of the written word. Paying for professional writing will get you results you need to connect with your customers.

Are you interested in investing in well-written content? The professional copywriters at our content agency based in Mississauga, Canada are ready to learn about your goals and your business. We’ll combine our creative talents with SEO expertise to get you noticed online with strong content.

You can reach the MintCopy team using our online form. You can also follow us on Facebook, LinkedIn, and Twitter to stay up-to-date with content marketing trends.

Share


Recent Posts

Sheetal Pinto - 8/4/2022 06:00

And Why It's Important!

Featured snippets on Google are valuable digital real estate for your content marketing assets. These snippets are quick answers to search questions. Although snippets are designed to provide answers for the user without having to clickthrough to the page, Hubspot found that content with a snippet had a higher click-through rate of 2x or more, making this search feature important to your SEO strategy. If you can get your copywriting featured as a snippet, it builds your authority and visibility.

Sheetal Pinto - 7/21/2022 06:00

But Your Audience is Looking for Value!

Events can be a great way to promote your brand but getting people’s attention in the current landscape can be difficult. Start with an extensive content marketing plan that entices your audience to attend your event because they see VALUE in it. Here are useful content tips for event marketing.

Sheetal Pinto - 7/7/2022 06:00

Move Over 'Engine'; It's Time for 'Experience'

Work smarter, not harder can be applied to many different situations. Content marketing relies on artificial intelligence, but even so, your content can work smarter for your employees and customers. The key is using best practices and the right technology for SEO and copywriting.

Sheetal Pinto - 6/16/2022 06:00

Use the Right Content Nails!

‘Cinderella' is the classic rags to riches story. Her sisters wanted to marry the prince, but just dressing up as princesses wasn't enough. Nothing the sisters did could make the prince choose them. The glass slipper had to fit. The real match happened when the slipper fit perfectly. Content marketing is much like that fairytale perfect fit. Personalized content can be that perfect fit. Here's how to use the data you have about your customers to make the content fit.

Sheetal Pinto - 6/2/2022 06:00

Don't Rely on Endless Spreadsheets for Keyword Optimization

Phil Frost, Founder and COO of Main Street ROI, says, “Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users.” Google indexes information to provide relevant search results, not to make marketing easier. When you keep that in your mind as part of your content marketing strategy, you can use keywords to support your SEO strategy to provide engaging content that delivers value to your audience.

Sheetal Pinto - 5/19/2022 06:00

What You Need to Know

If there’s one thing you can count on, it’s that Google is going to update its search algorithm. Some experts estimate that Google makes 500 to 600 updates annually, or once or twice each day. Most of these changes don’t have a significant impact on your SEO strategy, but every now and then, one comes along that can have serious repercussions. Learn more about two new features of Google search that help users verify and evaluate search results.

Sheetal Pinto - 5/5/2022 06:00

Google, one of the largest companies in the world, relies on artificial intelligence for hundreds of it projects. It can seem a little hypocritical for Google to tell businesses that they can’t use AI-generated content on their website. Back in 2010, Google’s John Mueller said that using automated translation tools to create content for your website “could be viewed as being against our Webmaster guidelines.” Here we are, over 10 years later, and Mueller just tweeted that “content generators have been around since the start of the web…Most sites…don’t need help creating low-quality content.” There’s a big discussion in the SEO industry about AI-generated content.

Sheetal Pinto - 4/21/2022 06:00

One of the toughest things about creating content is coming up with ideas. You can research keywords all day long, but if you can’t come up with topics around those keywords, your content may fall flat. If your in-house copywriter is struggling to keep up with a content calendar, you might be thinking about working with a content agency. Use these questions to prepare for a meeting with the project manager or as starting points to create your own content. 

Sheetal Pinto - 4/7/2022 05:54

There just isn't a 'softer' way to say this; it's bad. Duplicate content, as defined by Google, “refers to substantive blocks of content within or across domains that either completely match other content in the same language or are appreciably similar.” Google highly recommends avoiding duplicate content. The key reason is that the ranking of the page on search engine results may suffer. This means, your audiences will not find your content, and when they do, they are unlikely to consider it useful. Understanding how Google handles duplicate content can help you elevate user experience and create a better content marketing plan.

Sheetal Pinto - 3/24/2022 06:00

Modern customer expectations have dramatically changed over the past few years. Although the pandemic certainly influenced customer behaviour in many ways, customers were already trending towards transparency and social responsibility from the companies they patronized. Creating content that shares your values and mission can bring your audience together to support your brand. Here are some ways to create connections to your audience through content marketing.