Content Marketing Blog mint

Content Marketing Blog

Why You Can No Longer Ignore Pinterest For Your Content Marketing

In 2013, Pinterest attracted users in a way many other sites can only be jealous of, to become one of the fastest growing websites ever.  For those who have missed the buzz surrounding the bookmarking site, here are a few reasons why you should seriously consider Pinterest for your content marketing strategy now.

Pinterest is now the third most popular social network with over 70 million users worldwide, 20 million active users, and 25 million unique monthly visitors. It is the 16th most visited website in the US with a mainly female (93%) demographic, aged primarily between 25 and 44 years old.

Over 20% of Facebook users are on Pinterest; yet while the average e-commerce spend of a Facebook user is $80, a Pinterest buyer averages $179; that is 400% higher revenue per click than Twitter.  Pinterest users also have a longer attention span with over 15 minutes spent on the site each visit, as compared to Facebook users (12 minutes on FB) and Twitter users spend a mere 3 minutes.

Let's Talk About Content On Pinterest

60% of Pinterest  boards are food-related, but also popular are crafts, quotes, weddings and fashion. How to lists, guides and DIY tips show a 42% higher click-through rate. So if you have been debating or pondering over producing ‘How to’ whitepapers or videos, maybe you should consider content appropriate to Pinterest instead e.g. an Infographic, a cartoon strip or slides.

Not sure what to create to suit a Pinterest audience? Take a look around at some of the boards for brands. Plus, even search engine marketers have got into pinning. Wikihow is a great example of how to use Pins to drive traffic directly to your website. If you want to know how to develop a Pinterest marketing strategy, look no further than the boards dedicated to that subject.

Your boards should accurately reflect their pins. Yes, it is often tempting to set up a board for every subject you can think of, but you will also need to keep posting content to get the likes, comments and repins. Joy Cho, a blogger from Los Angeles, has over 13 million followers to her 90+ boards, but some boards have upwards of 500 pins each. You may choose to have one board per product set – the most important is that you have more than just 1 or 2 pins per board, and regularly add more pins. 

Pins can have a half life over a week, whereas that tweet you spent an hour crafting to fit the 140 character limit may last as little as 5-25 minutes, or a Facebook post may last only 80 minutes. If you are looking for long tail traffic that keeps on delivering users to your content not just minutes or hours after you deliver, Pinterest is well worth a look. 

Over 80% of pins are repins. This does not necessarily imply that Pinterest users are failing to generate their own content. It is more likely to reflect the quality and perceived value of pins and boards, and hence the willingness to share. Especially from brands – 90% of US specialty retailers are using Pinterest, and some brands have more than 1 million followers.

It is important that you engage and do not just pin. Follow others, make comments, like and repin. This will give you additional content for your own boards beyond your own pins, while also bringing in others to look at your boards.

It takes seconds to set up an account and start pinning photos and images to your boards, following boards and pinners of interest, and discovering how this extremely simple idea works. It should not be a standalone activity in your Internet marketing strategy, but must in fact, form a part of other techniques that you are using to drive traffic from your content marketing.  

(The statistics used in this article were taken from SearchEngineLand's 50 Things You Should Know About Pinterest by Albert Costill)   

Need help and ideas for content marketing on Pinterest? Call MintCopy at 888-646-8003 or send us an email.

Share


Recent Posts

Sheetal Pinto - 5/19/2022 06:00

What You Need to Know

If there’s one thing you can count on, it’s that Google is going to update its search algorithm. Some experts estimate that Google makes 500 to 600 updates annually, or once or twice each day. Most of these changes don’t have a significant impact on your SEO strategy, but every now and then, one comes along that can have serious repercussions. Learn more about two new features of Google search that help users verify and evaluate search results.

Sheetal Pinto - 5/5/2022 06:00

Google, one of the largest companies in the world, relies on artificial intelligence for hundreds of it projects. It can seem a little hypocritical for Google to tell businesses that they can’t use AI-generated content on their website. Back in 2010, Google’s John Mueller said that using automated translation tools to create content for your website “could be viewed as being against our Webmaster guidelines.” Here we are, over 10 years later, and Mueller just tweeted that “content generators have been around since the start of the web…Most sites…don’t need help creating low-quality content.” There’s a big discussion in the SEO industry about AI-generated content.

Sheetal Pinto - 4/21/2022 06:00

One of the toughest things about creating content is coming up with ideas. You can research keywords all day long, but if you can’t come up with topics around those keywords, your content may fall flat. If your in-house copywriter is struggling to keep up with a content calendar, you might be thinking about working with a content agency. Use these questions to prepare for a meeting with the project manager or as starting points to create your own content. 

Sheetal Pinto - 4/7/2022 05:54

There just isn't a 'softer' way to say this; it's bad. Duplicate content, as defined by Google, “refers to substantive blocks of content within or across domains that either completely match other content in the same language or are appreciably similar.” Google highly recommends avoiding duplicate content. The key reason is that the ranking of the page on search engine results may suffer. This means, your audiences will not find your content, and when they do, they are unlikely to consider it useful. Understanding how Google handles duplicate content can help you elevate user experience and create a better content marketing plan.

Sheetal Pinto - 3/24/2022 06:00

Modern customer expectations have dramatically changed over the past few years. Although the pandemic certainly influenced customer behaviour in many ways, customers were already trending towards transparency and social responsibility from the companies they patronized. Creating content that shares your values and mission can bring your audience together to support your brand. Here are some ways to create connections to your audience through content marketing.

Sheetal Pinto - 3/10/2022 06:00

If you just keep churning out content without reviewing what you’ve already done, you’re missing out on opportunities to make your content perform better. A content audit exercise involves systematically reviewing what you’ve published on your website and blog. As you adjust your content marketing plan to your business goals, this audit can help you find gaps in your content and see what’s been successful. When reviewing your content, look for these things that can negatively impact your content strategy.

Sheetal Pinto - 2/24/2022 06:00

Search has changed a lot over the years. Search results are displayed to be more efficient for users. Users search for information differently than they used to. There’s still a lot that search can’t do right now. Google aims to change the power of search again with their latest update, Multitask Unified Model, aka MUM. This new update will expand search capability to make search deliver more accurate and relevant information in seconds. Here’s what your content writers need to know about MUM.

Sheetal Pinto - 2/10/2022 06:00

Refine Your Content So it Resonates with Your Audience

Many websites churn out content as part of their online digital strategy without considering how their audience will respond to the content. Contextualizing content is a way of adding value to the reader. But what does it mean to put your content in context? It’s a way of approaching content that considers the why and when of your content, not just the person who is reading it. A person who needs a plumber to fix a leak needs different content than someone who is thinking about how to install a new toilet. The first customer needs access to a list of quick tips to prevent damage until a plumber can help while the second customer may want to read through a detailed outline of updating a bathroom for aging-in-place.

Sheetal Pinto - 1/27/2022 06:00

A Simple Guide from Your Content Agency in Toronto

A blog post is an accessible, versatile format that has the potential to reach and engage a wide audience. You can write the blog posts in-house, or you can outsource content writing for your blog. The important thing is to ensure that your blog presents a professional image, offers memorable and shareable content, and proves effective in helping to achieve your business goals. If you're just starting your blogging journey, read through our ‘Step-by-Step Guide to Start Blogging' - parts one and two.

Sheetal Pinto - 1/13/2022 06:00

Writing SEO content requires a seamless blend of three skills to get the best results. In order to be a skilled SEO copywriter, you must be able to produce creative and engaging writing, have sufficient knowledge of the topic, and be able to use relevant keywords seamlessly into your writing. Are you at a loss on how to create informative and creative content? Here are ten tips that can be added to your copywriting cheat sheet to help you improve your SEO content.