Content Marketing Blog mint

Content Marketing Blog

Writing for Your Audience is Easy—Make them Write for You!

You're staring at a blank page. You and your team want the best content for your landing page. It must engage. It must convert. It must really stand out. But most of all, it must resonate with your audience. So, where do you begin? Here's a tip: The best copy on landing pages reads like a customer wrote it. "This pain relief cream made my shoulder pain disappear. I slept like a baby!' is your customer writing your landing page headline. It will work much better than, "Try our quick, effective pain relief cream—buy now for 10% off".

How Do You Find Out What Your Customers Are Saying?

You interact with your customers all the time. You just need to gather the data that they're providing you. Here are a few ways to do that:

  • Surveys - on your "thank you' page or in an email after they've received their product
  • Customer reviews - social media, Google, industry-specific pages, etc.
  • Interviews or phone calls with customers

Ask open-ended questions to garner information instead of asking yes-no questions. Go deep into their decisions, if you can, asking things like, "was there a time when you didn't know what to expect from us?' or "what made you go with our company?' Whether you call or get surveys back, you can learn a lot in just a few minutes.

Crafting Effective Landing Pages

Once you know what people are saying about you, you can create a landing page that converts, using their voice. Here are some tips to write landing pages:

Have One Goal for the Page

Landing pages are designed to get the user to do something, maybe buy something, get a free product in order to get their email address, or sign up for a newsletter. Determine what you want the reader to do. Write copy to that end.

Create an Outline

Even a rough outline of how you want to organize your landing page will help you write more effective content. With an outline, you won't forget key points and won't replicate material. Good landing page copy is organized and professional to make it easy for customers to read and engage with. Here's a simple checklist:

  • A compelling headline
  • Illustrate the problem - the customer's pain point
  • How does your product or service help?
  • Your offer
  • Why you can help the customer - your brand, credentials, or history
  • Call to action - what you want the customer to do
  • FAQs/ Overcoming objections
  • Social proof - testimonials, case studies, reviews, etc.
  • Second call to action – again, what step the customer should take

Merge Your Research with Your Outline

Here's where you take your customer's words and phrases and use them on your landing page. You may be able to use the statements as-is, or you may need to rewrite them a little. With a landing page, you can write sales copy much like a letter. Pretend you're writing to a single person in your target audience. Empathize and show them how to get from their problem to a solution. You don't want your message to sound forced or fake.

Analyze Your Landing Pages

Use your analytical tools to get a feel for how well your landing pages work. You may need to tweak the copy to get better results. The landing page is typically the first page a customer interacts with. If your landing pages aren't doing their job, you're missing out on customers and could be hurting your SEO strategy.

Don't Hesitate to Outsource Your Content Creation

Keeping up with landing pages, content and all the details of a website doesn't have to be a hassle. Talk to the MintCopy team about SEO strategies, content creation and digital marketing, so you can focus on your business.

Use our online form to get in touch. You can also follow us on FacebookLinkedIn, and Twitter to stay up-to-date with the latest content marketing trends.

Resources:

Share


Recent Posts

Sheetal Pinto - 5/25/2023 06:00

In the past month alone, our team has worked with more than a few small businesses all fired up to jump on the content marketing bandwagon. Because guess what, they have heard of ChatGPT and other ‘magical’ content creation tools that fill them with confidence that they too can dish out content like a pro. Of course they can, with one caveat though—digital content, whether created using generative AI or by professional copywriters must serve a human audience for whom it proves undeniably valuable. So, we’ll take this opportunity to go back to the basics and cover the essentials of how to function effectively in the realm of digital content marketing.   

Sheetal Pinto - 5/11/2023 06:00

What Kind of Material Should I Read for Business Insights?

Reading is like the spinach of the writing world, except instead of bulging muscles, it gives you bulging vocabularies! The more you read, the more you absorb the written word and the better equipped you are to string together coherent sentences that engage, convert, and transform. It's like a superpower, except instead of flying or shooting lasers out of your eyes, you can craft an epic tale that will make people laugh, cry, and question their existence all at once. So don't skip your literary greens, folks. Your writing muscles will thank you!
Are you struggling to write compelling content for your business? Don't worry, you're not alone. But before you hit that panic button, remember what Stephen King said, "If you don't have time to read, you don't have the time (or the tools) to write. Simple as that." Yes, that Stephen King. The horror writer. If he can dish out writing advice, so can we! And the advice is simple: read. Here are 3 reasons to build a reading habit.

Sheetal Pinto - 4/13/2023 08:11

Affordable Content Marketing for SMBs - FREE eBook

Every small and medium sized business has unique challenges. Building a strong customer base is a common struggle for SMBs. The content writers at MintCopy have put together content marketing best practices and useful tips to help your content marketing efforts deliver the right results. Download this free eBook - our essential guide to creating content that will transform the way you attract and engage customers.

Sheetal Pinto - 3/30/2023 06:00

How to Avoid Making these Mistakes in Your Content

When you invest time and money in creating content for your website and other digital assets, you want to ensure you get a good ROI. Whether you hire a content agency, write content in-house, or hire a freelance copywriter, it’s important to monitor how published content is performing. Content that isn’t ranking well on Google might be ridden with mistakes that turn customers away and deter positive engagement. Here are three common content mistakes made by copywriters that could be keeping your content from reaching its full potential.

Sheetal Pinto - 3/16/2023 00:00

Content Marketing Best Practices that Garner Attention

Remember the movie, “Field of Dreams”? It made popular the phrase, “If you build it, he will come”. Shoeless Joe and other baseball legends may have magically appeared on a cornfield-turned-baseball diamond. However, when it comes to content marketing, your audience will need more than a field of dreams to attract their attention. If you’re trying to get more traffic to your website, don’t wait for your local SEO efforts to direct your audience. Give them a hand with these proven content strategies.

Sheetal Pinto - 3/2/2023 06:00

How to Use a Pillar Page to Improve your Content Quality

Consider the dictionary meaning of ‘pillar’ – “a firm, upright support for a superstructure”, also defined as “a fundamental precept”. Your content marketing campaign is your ‘superstructure’ that requires a ‘firm, upright support’. That’s the key function of content pillar pages. Without these essential supports, your ‘content superstructure’ will neither stand strong, nor will it attract the right attention.

Sheetal Pinto - 2/23/2023 06:00

Two Proven Ways to Organize Products with Similar Keywords

In business, cannibalization typically refers to a loss of sales. A company introduces a new product that displaces sales of an older, usually more outdated, product. Instead of having an increase in sales, the market growth remains stable. What does this mean in the world of SEO and content marketing? Keyword cannibalization occurs when two products have similar keywords or phrases and confuses the search engines about which page is right for which query. Instead of competing with other businesses for search traffic, you’re competing with your own web pages. Here’s why keyword cannibalization is bad for business and how you can overcome it.

Sheetal Pinto - 2/9/2023 06:00

How to Optimize your Content for a Global Audience

The global market is much smaller than it once was.  Statista reports over 5 billion internet users globally, or about 63.1% of the population. Reaching out to a broader market can help your business grow, but it’s not as simple as updating your website in a new language and simply hoping your audience finds you through search.

Sheetal Pinto - 1/26/2023 06:00

How to Build a Functional Content Marketing Funnel

Most people don’t wake up and think, “oh, today is the day I buy my new mattress,” unless they’ve researched different brands and checked pricing at different stores. Modern customers often take their time with major (and even minor) purchases. Using that information about today’s shoppers can help you design a content marketing map, or funnel, that guides the customer to your product.

Sheetal Pinto - 1/12/2023 15:49

Draw Insights from Your Competitors' Success 

According to Ahrefs, organic search drives over 53.3% of global traffic. Creating an SEO strategy is key to increasing your reach through search. As you’re setting new SEO goals for 2023, it may be useful to analyze what is working for your competitors. Also look at what they’re missing, to build that effectively into your own SEO strategy.