Content Marketing Blog mint

Content Marketing Blog

Writing SEO Content for E-Commerce Websites

Like traditional storefronts, business owners make the effort to ensure their e-stores look attractive. The challenge in the online world is that unless prospective buyers actually find your website, it’s like putting up a fancy, expensive billboard in the middle of the forest – where no one will see it! E-commerce website are often overlooked when it comes to detailed search engine optimization (SEO). A lot of business owners assume that sales come from quality products, and neglect to optimize their product descriptions. Of course, sales don’t come about if those products aren’t in front of customers.

Inevitably, as a business owner, you are too close to your products. You know how to easily find them online. This can lead to weak SEO content. It’s important to take an objective approach to the process of building online visibility. Make a serious attempt to see your products through the eyes of potential consumers and search engines.

SEO Will Impact E-Commerce Sales—Understand Your Audience

With sites like Shopify and other webhosting services, starting an online store is easier than ever. Sales, on the other hand, are harder than they have ever been. There’s a huge amount of competition, so simply using a template along with professional product photographs may not be enough to capture the attention of your target audience.

Think about the last internet search you did for a product. There’s a good chance that the results were in the tens-of-thousands, and the top five are usually the only ones “worth” clicking on. If your online store falls into any of the sites below that first page of search results, the products may not be seen at all; which means, no sales. Zip-zero-nada!

This is where effective SEO content comes in. SEO for a sales page gives you several opportunities to appeal to consumers. Using blogs, landing pages, and product descriptions can significantly increase your chances of showing up on the first page of Google search. Before launching your site, consider these SEO tactics for your e-commerce website:

  • Write your content for your customers. Imagine what people are looking for when they search and write product descriptions with this in mind.
  • Provide a solution. Focus on what the product can do for them and summarize this.
  • Tie the products into the blog and additional shareable materials.
  • Keywords aren’t the number one focus anymore. Include them, but don’t overpower the natural or organic search terms.
  • Understand that different people may search for products in different ways. Include the terms that will appeal to the largest demographic. Think of how an adolescent would look up the latest video game compared to the lingo used by an older adult and optimize for the largest group.
  • Keep your meta descriptions short, to the point, and packed with valuable information. Fluff won’t go far with e-commerce descriptions.
  • Design your pages with customers in mind. Don’t make them hunt through hundreds of separate pages to find the product they want. Consolidate certain aspects and provide links to related products. The more convenient the process, the more likely they are to buy the products.

Don’t hesitate to call upon the professional SEO copywriters at MintCopy if you’re having difficulty improving the SEO for your e-commerce site. You can focus on acquiring amazing products, and we’ll do the rest!

Use our online form to get in touch today. Follow us on Facebook, LinkedIn, Google+ and Twitter to stay updated on the latest SEO content marketing trends for e-commerce.

 

Share


Recent Posts

Sheetal Pinto - 5/19/2022 06:00

What You Need to Know

If there’s one thing you can count on, it’s that Google is going to update its search algorithm. Some experts estimate that Google makes 500 to 600 updates annually, or once or twice each day. Most of these changes don’t have a significant impact on your SEO strategy, but every now and then, one comes along that can have serious repercussions. Learn more about two new features of Google search that help users verify and evaluate search results.

Sheetal Pinto - 5/5/2022 06:00

Google, one of the largest companies in the world, relies on artificial intelligence for hundreds of it projects. It can seem a little hypocritical for Google to tell businesses that they can’t use AI-generated content on their website. Back in 2010, Google’s John Mueller said that using automated translation tools to create content for your website “could be viewed as being against our Webmaster guidelines.” Here we are, over 10 years later, and Mueller just tweeted that “content generators have been around since the start of the web…Most sites…don’t need help creating low-quality content.” There’s a big discussion in the SEO industry about AI-generated content.

Sheetal Pinto - 4/21/2022 06:00

One of the toughest things about creating content is coming up with ideas. You can research keywords all day long, but if you can’t come up with topics around those keywords, your content may fall flat. If your in-house copywriter is struggling to keep up with a content calendar, you might be thinking about working with a content agency. Use these questions to prepare for a meeting with the project manager or as starting points to create your own content. 

Sheetal Pinto - 4/7/2022 05:54

There just isn't a 'softer' way to say this; it's bad. Duplicate content, as defined by Google, “refers to substantive blocks of content within or across domains that either completely match other content in the same language or are appreciably similar.” Google highly recommends avoiding duplicate content. The key reason is that the ranking of the page on search engine results may suffer. This means, your audiences will not find your content, and when they do, they are unlikely to consider it useful. Understanding how Google handles duplicate content can help you elevate user experience and create a better content marketing plan.

Sheetal Pinto - 3/24/2022 06:00

Modern customer expectations have dramatically changed over the past few years. Although the pandemic certainly influenced customer behaviour in many ways, customers were already trending towards transparency and social responsibility from the companies they patronized. Creating content that shares your values and mission can bring your audience together to support your brand. Here are some ways to create connections to your audience through content marketing.

Sheetal Pinto - 3/10/2022 06:00

If you just keep churning out content without reviewing what you’ve already done, you’re missing out on opportunities to make your content perform better. A content audit exercise involves systematically reviewing what you’ve published on your website and blog. As you adjust your content marketing plan to your business goals, this audit can help you find gaps in your content and see what’s been successful. When reviewing your content, look for these things that can negatively impact your content strategy.

Sheetal Pinto - 2/24/2022 06:00

Search has changed a lot over the years. Search results are displayed to be more efficient for users. Users search for information differently than they used to. There’s still a lot that search can’t do right now. Google aims to change the power of search again with their latest update, Multitask Unified Model, aka MUM. This new update will expand search capability to make search deliver more accurate and relevant information in seconds. Here’s what your content writers need to know about MUM.

Sheetal Pinto - 2/10/2022 06:00

Refine Your Content So it Resonates with Your Audience

Many websites churn out content as part of their online digital strategy without considering how their audience will respond to the content. Contextualizing content is a way of adding value to the reader. But what does it mean to put your content in context? It’s a way of approaching content that considers the why and when of your content, not just the person who is reading it. A person who needs a plumber to fix a leak needs different content than someone who is thinking about how to install a new toilet. The first customer needs access to a list of quick tips to prevent damage until a plumber can help while the second customer may want to read through a detailed outline of updating a bathroom for aging-in-place.

Sheetal Pinto - 1/27/2022 06:00

A Simple Guide from Your Content Agency in Toronto

A blog post is an accessible, versatile format that has the potential to reach and engage a wide audience. You can write the blog posts in-house, or you can outsource content writing for your blog. The important thing is to ensure that your blog presents a professional image, offers memorable and shareable content, and proves effective in helping to achieve your business goals. If you're just starting your blogging journey, read through our ‘Step-by-Step Guide to Start Blogging' - parts one and two.

Sheetal Pinto - 1/13/2022 06:00

Writing SEO content requires a seamless blend of three skills to get the best results. In order to be a skilled SEO copywriter, you must be able to produce creative and engaging writing, have sufficient knowledge of the topic, and be able to use relevant keywords seamlessly into your writing. Are you at a loss on how to create informative and creative content? Here are ten tips that can be added to your copywriting cheat sheet to help you improve your SEO content.