Content Marketing Blog mint

Content Marketing Blog

Your Content Can Be Music to Your Audience’s Ears

Take a Page Out of Award-winning Songwriting Techniques

Writer Richard Bach once said, “A professional writer is an amateur who didn’t quit.” When it comes to writing and creating content, there are times when the most established writers among us feel like amateurs. While we may be experts in our fields, sharing our expertise in an engaging way requires a whole new set of copywriting skills.

For many, the goal is not to be “professional” SEO writers, but rather to create content around your business and your field that resonates with your audience. Regardless, the meaning behind Bach’s quote remains the same: success is a result of hard work and persistence.

It is difficult to consistently come up with new, engaging content ideas. Rather than explore new techniques, many writers will revert to their old methods of success and risk creating tired and mundane copy. So how do we navigate these content creation and content marketing hurdles?

Copywriters and Songwriters: Birds of a Feather

There’s a lot that writers can learn from their musical counterparts. In many ways, songwriters and copywriters share a common goal: both attempt to capture and translate the essence of feeling through their words. They also share common problems: making deadlines, fighting writer’s block, and avoiding repetition.

According to writer and strategist Ahava Leibtag, great songwriters tell stories which engage people. When it comes to producing engaging content, there are a few things we can learn from her: 

  • Master the Structure: Songwriters use a consistent, but strong structure to create an engaging story for their listeners through the components of exposition, conflict and finally, resolution.
  • Achieve Rhythm in Writing: Read your words aloud. By sounding out your words, you can process the flow of your sentences and refresh your mind. Another tip: diversify the length of your sentences to keep your reader’s mind engaged.
  • Collaborate: Writing does not have to be a solo act. Like producers, our editors often help us add finesse to our work, but they can also serve as partners in the initial writing process. Take advice, and follow trial and error together.
  • Borrow, don’t steal: It’s important to gather inspiration from different places. Make sure you attribute your sources and your quotes if you integrate them into your content. Your reputation and validity as a content marketer is at stake.

If you are struggling with producing consistent, high quality content, MintCopy can help! We have some of the best copywriters with a passion for the craft and an understanding of SEO and content marketing best practices. We can help you improve your online ranking and your content’s readability.

Use our online form to get in touch today. Follow us on Facebook, LinkedIn, Google+ and Twitter to stay updated on the latest content marketing trends.

1 Leibtag, Ahava. “Rock Your Content With These 7 Songwriting Secrets.” https://contentmarketinginstitute.com/2019/01/content-writing-secrets-songwriters/

Share


Recent Posts

Sheetal Pinto - 9/29/2022 06:00

7 Assets You Need in Your Copywriting Arsenal

If you’re feeling like your content is getting dull and ordinary, it’s time to look at a few tools that can increase your reach and make your content more engaging. Fortunately, you don’t have to spend any money because you have easy access to these seven resources.

Sheetal Pinto - 9/15/2022 06:00

And the Perks of Gaining SEO Insights!

How do you measure the ROI when it comes to SEO? If you’re looking at the number of visitors to your website, you might be doing it wrong. The number of people who visit your site could be in the thousands, but if your content doesn’t convert, what difference does it make? Content isn’t cheap to create. The number of visitors to your site doesn’t tell the real story. Here are three metrics you can use to evaluate how your content is performing and whether your content marketing strategy is garnering its money’s worth.

Sheetal Pinto - 9/1/2022 06:00

How to Upgrade Your EAT & YMYL Content

Google is committed to making sure that its search results are helpful and relevant. Last year, Google made thousands of updates to its search algorithm with that in mind. Just a few days ago, another announcement about search was made, this time reminding content creators to create content with people in mind. What does that mean for SEO and copywriting? Here are three things to keep in mind when creating content. 

Sheetal Pinto - 8/18/2022 06:00

Why Your Content Must Be the Burning Question for Your Audience!

Google is constantly adding search features that help users get relevant information quickly. The “People Also Ask” feature has been around for a while, but it seems to be gaining traction as it’s being used in more searches. PAA boxes are another type of digital real estate, increasing your reach on a particular subject if you can get featured as an answer to a PAA question. Make it part of your content marketing strategy, even if you don’t rank for it immediately. The results might be slow, but they are worth waiting for.

Sheetal Pinto - 8/4/2022 06:00

And Why It's Important!

Featured snippets on Google are valuable digital real estate for your content marketing assets. These snippets are quick answers to search questions. Although snippets are designed to provide answers for the user without having to clickthrough to the page, Hubspot found that content with a snippet had a higher click-through rate of 2x or more, making this search feature important to your SEO strategy. If you can get your copywriting featured as a snippet, it builds your authority and visibility.

Sheetal Pinto - 7/21/2022 06:00

But Your Audience is Looking for Value!

Events can be a great way to promote your brand but getting people’s attention in the current landscape can be difficult. Start with an extensive content marketing plan that entices your audience to attend your event because they see VALUE in it. Here are useful content tips for event marketing.

Sheetal Pinto - 7/7/2022 06:00

Move Over 'Engine'; It's Time for 'Experience'

Work smarter, not harder can be applied to many different situations. Content marketing relies on artificial intelligence, but even so, your content can work smarter for your employees and customers. The key is using best practices and the right technology for SEO and copywriting.

Sheetal Pinto - 6/16/2022 06:00

Use the Right Content Nails!

‘Cinderella' is the classic rags to riches story. Her sisters wanted to marry the prince, but just dressing up as princesses wasn't enough. Nothing the sisters did could make the prince choose them. The glass slipper had to fit. The real match happened when the slipper fit perfectly. Content marketing is much like that fairytale perfect fit. Personalized content can be that perfect fit. Here's how to use the data you have about your customers to make the content fit.

Sheetal Pinto - 6/2/2022 06:00

Don't Rely on Endless Spreadsheets for Keyword Optimization

Phil Frost, Founder and COO of Main Street ROI, says, “Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users.” Google indexes information to provide relevant search results, not to make marketing easier. When you keep that in your mind as part of your content marketing strategy, you can use keywords to support your SEO strategy to provide engaging content that delivers value to your audience.

Sheetal Pinto - 5/19/2022 06:00

What You Need to Know

If there’s one thing you can count on, it’s that Google is going to update its search algorithm. Some experts estimate that Google makes 500 to 600 updates annually, or once or twice each day. Most of these changes don’t have a significant impact on your SEO strategy, but every now and then, one comes along that can have serious repercussions. Learn more about two new features of Google search that help users verify and evaluate search results.