Think about the last book you read. It may have been a gripping crime thriller, a book full of juicy reference material or perhaps just a storybook you read to your child. The one thing most books and stories have in common is that they all contain multiple layers to some extent. A fairy story will have good guys, bad guys and a happy ending. A crime thriller will have intrigue, gritty storylines and a twist in the tale.
Think about your content in the same way. Here is a useful tool called the Content Class Pyramid. This framework features a pyramid made up of five different components, each relating to a different layer or type of content.
By defining your content types into classes, you can effectively target and engage your visitors to ensure they convert time and time again.
Let’s look at this Content Class Pyramid in closer detail so you can create content with purpose.
- Content Class 1 - Informational Content
Informational content adds weight to your message with facts, statistics, figures and deep dive details. Think about creating content that contains these elements, but also think about including lots of engaging tidbits such as Infographics, data sheets, press releases and statistics from official research studies.
- Content Class 2 - Contextual Content
How do you build trust in your company and become a leader in your industry? Contextual content can help you get there. When you show you are an authority in your field, trust naturally follows. Content such as best practice papers, insights into particular aspects of your industry and technical white papers that show your expertise will contribute to your leadership position.
- Content Class 3 - Emotional Content
Want to instill the feel good factor in your target audience? Try a little emotional content. Video, blogs, images and other engaging and interactive content will help your visitors connect with you and feel positive about your brand.
- Content Class 4 - Motivational Content
Want to encourage your target audience to take action, to have faith in your brand and to share their experiences with others? Motivational content is what you need. Try including some case studies, stories from your industry and research that you have conducted yourself on your website and other content channels. Don’t forget your call to action.
- Content Class 5 - Inspirational Content
Do you have a dream? Do you have a message that you just have to share with your visitors? Inspirational content can really take you places, can provoke feelings of trust and passion in your audience and compel them to take action. Use video and blogs to push your inspirational content in the most effective way possible.
Want to find out more about how different types of content can boost your traffic, your exposure and your conversion rate? Call MintCopy at 888-646-8003 or send us an email to find out more.