Your FAQ Page Can Boost SEO and Customer Satisfaction
There are few acronyms as well-known as FAQ. The FAQ page, or Frequently Asked Questions, is an important section of a website, where customers can seek answers to the most pressing general questions. Whether it’s a company’s shipping policy or an important piece of instruction, FAQs make a customer’s life easier. The page can be found on all of the most visited websites in the world. Your business, whether big or small, can benefit from having one too.
FAQ pages can improve customer satisfaction and boost your site’s SEO ranking. While the former is easy to comprehend, the latter point may come as a surprise. According to Mike Murray, an FAQ page is one of the most underrated aspects of your site. This is because it directly pinpoints answers to any questions your customers have. “Treat the FAQ as an asset even if it’s a mere blip in your overall site,” he writes.1
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According to writer Susan Greene, a good FAQ page will not only “advance potential sales,” but it can also improve the overall effectiveness of your marketing strategy. This is because the page plays a big role in your website’s rank system for search engines. As Greene explains, “FAQ pages rank in importance with your Home and Order Now pages. They’re an integral part of good navigation and product presentation for most websites, if only because visitors have come to expect one.” 2
In simple terms, your customers are used to looking for FAQ pages to answer their immediate questions and gauging an overall idea of your online site. Having one increases the likelihood of customers finding your page through a search engine when they are looking for a particular solution or answer to a question.
The Essentials for an FAQ Page
What makes an effective FAQ page? Addressing common questions associated with your products and services is integral for your page. In addition to that, here are a few tips that can help your page stand out among the searches.
- Stay Organized: A well-organized FAQ page is an easy to navigate FAQ page. By grouping your questions into categories, you’re helping your customers seek their answers without getting lost or flustered in their search. This is beneficial not only for their experience, but your overall ranking on the search engines too.
- Speak their Language: Depending on your business, you might have numerous technical terms and acronyms that are simple for you, but complicated for an average consumer to understand. Remember to use your customer’s language so they can find their answers quicker and easier. Simple language is also best for voice assistant systems to pick up and will help your site rise in rankings.
- Think Visual: Visuals add value to the page and your site overall. Having screenshots, images or even a simple icon system can help enhance your FAQs. Visuals are also a great way to be more accessible for different kinds of learners and people who are in the midst of learning a new language.
Questions are the best way to engage with new information. For businesses, having an FAQ page allows for customers to find the answers they need and learn new things as they read. This simple, often forgotten addition to a website can play a huge role in keeping your customers happy and visiting.
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