Content Marketing Blog mint

Content Marketing Blog

Your Start-Up's Small Content Marketing Team has HUGE Potential

Even if you can’t afford to hire a bunch of people to manage online content, you can support your team with a strategic plan to produce high quality content. Here are the best ways to develop the potential of your content marketing team, regardless of size.

Document Your Content Marketing Strategy

It may be a cliché, but it’s true, “If you fail to plan, you plan to fail.” Before you start creating and distributing content, it’s important to strategize. You may have strategized a content marketing plan verbally, but your team needs to document the discussion. Documenting your plan helps your team (or sole creator) stay focused when everyone has lots of “great” ideas. Having a written plan lets another person pick up the pieces if your content team members gets sick, have to take care of a new baby or elderly loved one, or are no longer working with your organization. Your content strategy doesn’t have to be intricate and detailed. Here’s what it must document:

  • Who is your audience?
  • What type of content do you want to create?
  • What topics are you touching on?
  • Where are you publishing your content?
  • How often do you plan to publish content?
  • What are your goals?

As your business grows, your content strategy may change. Your current strategy needs to reflect where your business is today. Giving a small team that focus will help them create content that is relevant and engaging.

Make Your Content Work Hard

With a small team (or even a large one), you need to work smarter, not harder. Take one content idea and create multiple pieces with the idea. One topic can translate into a newsletter article, a blog post, maybe a video or pictures for social media. By working within one topic, you maximize your time because you can focus on one idea. While you’re shooting videos, take some still shots. As you create each piece, make sure to create all the supporting pieces at the same time. If you create an infographic, make sure to write a meta description and call to action for that piece. If you do this while the content is fresh in your mind, you’ll easily remember the purpose of the piece and what you wanted to focus on.

Create a Process for Your Content Strategy

Use a project management tool or system to track your content and editorial calendar. Let stakeholders have access to this tool to see what has been done and what’s in the pipeline. Your team will save time by not having to track through emails or messages to find out the status of each piece of content. By implementing a strong framework in the beginning, once you start having multiple streams of content, it will be easier to maintain that framework and work within it. Mintent’s content marketing platform gives you an entire suite of handy solutions – Editorial Calendar, Automated Workflows, Asset Library, and Collaboration Tools. 

If your small team is struggling to create content, talk to the MintCopy team. We partner with you to deliver results without your business taking on another hire. Our dedicated team of SEO writers understand the technical aspects of SEO, but always focus on reaching your audience. Contact us today for more information.

Use our online form to get in touch. You can also follow us on Facebook LinkedIn, and Twitter to stay up-to-date with the latest content marketing trends.

Resources:

https://contentmarketinginstitute.com/2020/10/results-small-content-marketing-teams/

Share


Recent Posts

Sheetal Pinto - 3/16/2023 00:00

Content Marketing Best Practices that Garner Attention

Remember the movie, “Field of Dreams”? It made popular the phrase, “If you build it, he will come”. Shoeless Joe and other baseball legends may have magically appeared on a cornfield-turned-baseball diamond. However, when it comes to content marketing, your audience will need more than a field of dreams to attract their attention. If you’re trying to get more traffic to your website, don’t wait for your local SEO efforts to direct your audience. Give them a hand with these proven content strategies.

Sheetal Pinto - 3/2/2023 06:00

How to Use a Pillar Page to Improve your Content Quality

Consider the dictionary meaning of ‘pillar’ – “a firm, upright support for a superstructure”, also defined as “a fundamental precept”. Your content marketing campaign is your ‘superstructure’ that requires a ‘firm, upright support’. That’s the key function of content pillar pages. Without these essential supports, your ‘content superstructure’ will neither stand strong, nor will it attract the right attention.

Sheetal Pinto - 2/23/2023 06:00

Two Proven Ways to Organize Products with Similar Keywords

In business, cannibalization typically refers to a loss of sales. A company introduces a new product that displaces sales of an older, usually more outdated, product. Instead of having an increase in sales, the market growth remains stable. What does this mean in the world of SEO and content marketing? Keyword cannibalization occurs when two products have similar keywords or phrases and confuses the search engines about which page is right for which query. Instead of competing with other businesses for search traffic, you’re competing with your own web pages. Here’s why keyword cannibalization is bad for business and how you can overcome it.

Sheetal Pinto - 2/9/2023 06:00

How to Optimize your Content for a Global Audience

The global market is much smaller than it once was.  Statista reports over 5 billion internet users globally, or about 63.1% of the population. Reaching out to a broader market can help your business grow, but it’s not as simple as updating your website in a new language and simply hoping your audience finds you through search.

Sheetal Pinto - 1/26/2023 06:00

How to Build a Functional Content Marketing Funnel

Most people don’t wake up and think, “oh, today is the day I buy my new mattress,” unless they’ve researched different brands and checked pricing at different stores. Modern customers often take their time with major (and even minor) purchases. Using that information about today’s shoppers can help you design a content marketing map, or funnel, that guides the customer to your product.

Sheetal Pinto - 1/12/2023 15:49

Draw Insights from Your Competitors' Success 

According to Ahrefs, organic search drives over 53.3% of global traffic. Creating an SEO strategy is key to increasing your reach through search. As you’re setting new SEO goals for 2023, it may be useful to analyze what is working for your competitors. Also look at what they’re missing, to build that effectively into your own SEO strategy.

Sheetal Pinto - 12/15/2022 15:14

5 Proven Ways to Improve your Website Ranking

The rules of SEO can often feel elusive, as if SEO is a great big experiment in which the parameters keep changing. Search engines keep updating the algorithm. User behavior is evolving and adapting to circumstances, all the time. You don’t have any control over how pages rank, or do you? Google will never share how it determines SEO ranking. Customers change how they search and shop. We may not fully understand the complexity of search engine algorithms, but we can test different elements of a webpage to see how customers and search engines respond to your content marketing strategies. It’s called split testing.

Sheetal Pinto - 11/24/2022 16:42

Good today and gone tomorrow! That is the way of trends in the world of SEO and content marketing. What may generate interest right now can fall out of favor due to the ever-changing search engine algorithms. What can you do to ensure that you’re up to date? One useful method is to utilize Google Trends to find useful metrics that help you stay relevant. To make your way to the top of search engine results pages (SERPs), it’s important to use a variety of proven methods to create quality content. Read below to learn how Google Trends can help you gain insight on popular trends, seasonality, regional demands, and your competitors.

Sheetal Pinto - 11/10/2022 06:00

Revitalize, Refine, Repurpose

The Pareto principle is also known as the 80/20 rule. About 80% of your best results will come from 20% of your efforts. When you apply that to a creative endeavour like content marketing, you might be undervaluing some of your content creative efforts. It can be expensive to create content, from scheduling videographers, photographers, models, or even having quality copywriters write a blog post. Chances are that you have some valuable content that can be recycled or repurposed with a little elbow grease.

Sheetal Pinto - 10/27/2022 06:00

How to Create Content that Ranks Higher on the SERPs

With every Google update, there’s always some concern about page rankings. The most recent update, “helpful content,” is part of Google’s ongoing efforts to make sure that users get quality content in search results. If you’ve been using SEO best practices and providing content that is relevant and useful, you shouldn’t lose page rankings. It’s always a good idea to check your content marketing strategy and make sure it aligns with Google’s algorithm updates.