Content Marketing Blog mint

Content Marketing Blog

Your Start-Up's Small Content Marketing Team has HUGE Potential

Even if you can’t afford to hire a bunch of people to manage online content, you can support your team with a strategic plan to produce high quality content. Here are the best ways to develop the potential of your content marketing team, regardless of size.

Document Your Content Marketing Strategy

It may be a cliché, but it’s true, “If you fail to plan, you plan to fail.” Before you start creating and distributing content, it’s important to strategize. You may have strategized a content marketing plan verbally, but your team needs to document the discussion. Documenting your plan helps your team (or sole creator) stay focused when everyone has lots of “great” ideas. Having a written plan lets another person pick up the pieces if your content team members gets sick, have to take care of a new baby or elderly loved one, or are no longer working with your organization. Your content strategy doesn’t have to be intricate and detailed. Here’s what it must document:

  • Who is your audience?
  • What type of content do you want to create?
  • What topics are you touching on?
  • Where are you publishing your content?
  • How often do you plan to publish content?
  • What are your goals?

As your business grows, your content strategy may change. Your current strategy needs to reflect where your business is today. Giving a small team that focus will help them create content that is relevant and engaging.

Make Your Content Work Hard

With a small team (or even a large one), you need to work smarter, not harder. Take one content idea and create multiple pieces with the idea. One topic can translate into a newsletter article, a blog post, maybe a video or pictures for social media. By working within one topic, you maximize your time because you can focus on one idea. While you’re shooting videos, take some still shots. As you create each piece, make sure to create all the supporting pieces at the same time. If you create an infographic, make sure to write a meta description and call to action for that piece. If you do this while the content is fresh in your mind, you’ll easily remember the purpose of the piece and what you wanted to focus on.

Create a Process for Your Content Strategy

Use a project management tool or system to track your content and editorial calendar. Let stakeholders have access to this tool to see what has been done and what’s in the pipeline. Your team will save time by not having to track through emails or messages to find out the status of each piece of content. By implementing a strong framework in the beginning, once you start having multiple streams of content, it will be easier to maintain that framework and work within it. Mintent’s content marketing platform gives you an entire suite of handy solutions – Editorial Calendar, Automated Workflows, Asset Library, and Collaboration Tools. 

If your small team is struggling to create content, talk to the MintCopy team. We partner with you to deliver results without your business taking on another hire. Our dedicated team of SEO writers understand the technical aspects of SEO, but always focus on reaching your audience. Contact us today for more information.

Use our online form to get in touch. You can also follow us on Facebook LinkedIn, and Twitter to stay up-to-date with the latest content marketing trends.

Resources:

https://contentmarketinginstitute.com/2020/10/results-small-content-marketing-teams/

Share


Recent Posts

Sheetal Pinto - 11/24/2022 16:42

Good today and gone tomorrow! That is the way of trends in the world of SEO and content marketing. What may generate interest right now can fall out of favor due to the ever-changing search engine algorithms. What can you do to ensure that you’re up to date? One useful method is to utilize Google Trends to find useful metrics that help you stay relevant. To make your way to the top of search engine results pages (SERPs), it’s important to use a variety of proven methods to create quality content. Read below to learn how Google Trends can help you gain insight on popular trends, seasonality, regional demands, and your competitors.

Sheetal Pinto - 11/10/2022 06:00

Revitalize, Refine, Repurpose

The Pareto principle is also known as the 80/20 rule. About 80% of your best results will come from 20% of your efforts. When you apply that to a creative endeavour like content marketing, you might be undervaluing some of your content creative efforts. It can be expensive to create content, from scheduling videographers, photographers, models, or even having quality copywriters write a blog post. Chances are that you have some valuable content that can be recycled or repurposed with a little elbow grease.

Sheetal Pinto - 10/27/2022 06:00

How to Create Content that Ranks Higher on the SERPs

With every Google update, there’s always some concern about page rankings. The most recent update, “helpful content,” is part of Google’s ongoing efforts to make sure that users get quality content in search results. If you’ve been using SEO best practices and providing content that is relevant and useful, you shouldn’t lose page rankings. It’s always a good idea to check your content marketing strategy and make sure it aligns with Google’s algorithm updates.

Sheetal Pinto - 10/13/2022 06:00

SEO Strategies that Stick the Landing!

Landing pages are specific pages on your website, usually created for an advertising campaign. The goal of a landing page is to get leads. You want to collect the user’s contact information in order to follow up with them. Typically, your business makes an offer, a discount or eBook, in exchange for getting the reader to share their information. Although landing pages are also web pages, there are a few things to know about creative copywriting for a landing page.

Sheetal Pinto - 9/29/2022 06:00

7 Assets You Need in Your Copywriting Arsenal

If you’re feeling like your content is getting dull and ordinary, it’s time to look at a few tools that can increase your reach and make your content more engaging. Fortunately, you don’t have to spend any money because you have easy access to these seven resources.

Sheetal Pinto - 9/15/2022 06:00

And the Perks of Gaining SEO Insights!

How do you measure the ROI when it comes to SEO? If you’re looking at the number of visitors to your website, you might be doing it wrong. The number of people who visit your site could be in the thousands, but if your content doesn’t convert, what difference does it make? Content isn’t cheap to create. The number of visitors to your site doesn’t tell the real story. Here are three metrics you can use to evaluate how your content is performing and whether your content marketing strategy is garnering its money’s worth.

Sheetal Pinto - 9/1/2022 06:00

How to Upgrade Your EAT & YMYL Content

Google is committed to making sure that its search results are helpful and relevant. Last year, Google made thousands of updates to its search algorithm with that in mind. Just a few days ago, another announcement about search was made, this time reminding content creators to create content with people in mind. What does that mean for SEO and copywriting? Here are three things to keep in mind when creating content. 

Sheetal Pinto - 8/18/2022 06:00

Why Your Content Must Be the Burning Question for Your Audience!

Google is constantly adding search features that help users get relevant information quickly. The “People Also Ask” feature has been around for a while, but it seems to be gaining traction as it’s being used in more searches. PAA boxes are another type of digital real estate, increasing your reach on a particular subject if you can get featured as an answer to a PAA question. Make it part of your content marketing strategy, even if you don’t rank for it immediately. The results might be slow, but they are worth waiting for.

Sheetal Pinto - 8/4/2022 06:00

And Why It's Important!

Featured snippets on Google are valuable digital real estate for your content marketing assets. These snippets are quick answers to search questions. Although snippets are designed to provide answers for the user without having to clickthrough to the page, Hubspot found that content with a snippet had a higher click-through rate of 2x or more, making this search feature important to your SEO strategy. If you can get your copywriting featured as a snippet, it builds your authority and visibility.

Sheetal Pinto - 7/21/2022 06:00

But Your Audience is Looking for Value!

Events can be a great way to promote your brand but getting people’s attention in the current landscape can be difficult. Start with an extensive content marketing plan that entices your audience to attend your event because they see VALUE in it. Here are useful content tips for event marketing.