Most businesses don’t have an infinite marketing budget, so it’s important to focus on smart content marketing. In creating a strategy, you can put your marketing dollars toward the most effective methods to increase your audience and boost sales. Here are five more content marketing ideas that you can use on a budget to see how your customers respond.
1. Structure Your Content Like a Story
Storytelling is a great way to drive your content. You can use storytelling to create a narrative that weaves together many aspects of your brand. Think of it as talking to a friend over coffee instead of conventionally presenting facts and figures about your industry. One simple structure of storytelling is the “hero’s journey.” Your hero answers the call of adventure, usually through a mentor who provides some training. Along the way, he or she faces the bad guy, falls into the abyss, and comes out on the other side transformed. You can use this structure to tell the story of your customer who was frustrated and found your product to solve their problem.
2. Influencer Marketing
Leverage the power of influencers to reach your audience. Social influencers have a following and have built up a trust with their followers, which lets them make recommendations to potential customers. Influencer marketing can be effective when you do your research to find the right people. Influencers generally have an engaged audience as well. They have a lot of potential to reach a new audience for your brand.
3. Ask Experts in Your Industry
Interview experts to create content. Many people will talk to or exchange emails with you if you take the time to explain what you’re doing. Your content creates exposure and links for them, too. More importantly, using experts increases the authority of your own content. When you post your content, make sure you share it with the people you mention. They’ll share the content, bringing you an even bigger audience.
4. Optimize for Voice Search
It’s estimated that about half of all searches are now voice searches, through smartphones or voice-activated devices, such as Siri or Alexa. Here’s what we recommend to help optimize your content for voice search:
- Use natural language when creating content.
- Understand your customer and the devices they use.
- Stop using technical terms.
- Personalize content for different personas and locations.
5. Test Content Types
If you’re relying on content to drive your digital marketing campaigns, you need to learn what works with your audience. Pay close attention to the analytical data to see what is working and what isn’t. You can gain even more insight by testing different types of content and different presentations to your audience. A different layout using the same material can increase conversions. Make two ads from the same infographic, just change the colors to see what resonates.
Hire an Expert Content Marketing Team
Business owners tend to wear many hats and stretch themselves thin. Get help with your content strategy when you talk to SEO specialists with MintCopy. Our writers understand how to create content that engages with your audience and boosts your SEO efforts. We can work with you to fit into your budget to let you focus on your business. Contact us today.