Content Marketing Blog mint

Content Marketing Blog

A Step-by-Step Guide to Start Blogging

Blogging 101

In the world of content marketing, starting a blog feels like a rite of passage. As any marketer will attest, there's a saturation of different blogs out there: from lifestyle to education, recipes to fan clubs. They all understand the biggest benefit of blogging: having a podium to share your business offering and expertise.

Like in any new skill or venture, it's important to have a strong foundation. Knowing the basics of blogging will help you garner more traffic and gain credibility.

School of Blog

Good blogs follow some foundational rules that help them stand out and succeed among their competition. According to marketer, Neil Patel, the key to a great blog is not just tactic, but strategy.1 Neil argues that too many writers spend time fussing about the details of how they'll write, rather than focusing on the smartest ideas to write about.

In his article about blogging principles, he offers new bloggers suggestions to keep in mind before starting a blog. We've listed a few that might be relevant or most helpful to you:

  • Pick a niche: Your blog doesn't have to cover everything: just what your expertise covers. Stick to a niche topic that you can really explain and expand on. If you're not sure what to choose, maybe Google Trends can give you a hand.
  • Be platform agnostic: There are tons of great platforms to launch and host your blog posts. Share your work on multiple platforms, and attract readership from different channels.
  • Reply to All: It's all too common to post and let it be. Engaging with your audience is a huge aspect of blogging. Comments can provide valuable insights and feedback, and responding to them shows activity. This is especially important on a social media platform like LinkedIn.
  • Blog to People, not numbers: With analytics and statistics, it's easy to forget that there are people reading the content you're pouring your time into. Remember to sound human and use your content to start a conversation with them. 
  • Ask away: If you'd like engagement, ask! Invite answers and opinions by including CTAs (calls to action) in your content. You'd be surprised with the responses and the engagement you may receive.

Ready, Set, Blog!

While these suggestions scratch the surface of blogging practices, they are good resources to get you moving. The golden ticket lies in that latter thought: to actually begin writing. While it's daunting to begin something new, it's the only way you'll pass the amateur threshold.  As Stephen King says, "amateurs sit and wait for inspiration, the rest of us just get up and go to work."

Next week, we'll continue with the second part of our Guide to Start Blogging, where we'll discuss ways to make your expertise shine through your blog.

If you're struggling to come up with consistent content, we can help. Our writers at MintCopy are dedicated and qualified SEO writers, who can help elevate your content.

You can reach us online or follow us on Facebook, LinkedIn and Twitter to stay updated on the latest content marketing trends.

Share


Recent Posts

Sheetal Pinto - 8/5/2021 06:00

Why are you creating content? In addition to education and entertainment, content can increase brand awareness, generate leads, and establish credibility. But at its core, marketing content has the responsibility to deliver a return on investment (ROI) in the form of sales. Whether you have a brick-and-mortar location or an e-commerce store, your marketing dollars need to convert to real income. One way to find success with your content strategy is to think about your customer’s journey.

Sheetal Pinto - 7/29/2021 06:00

Something we hear quite often from clients is, “We have a creative team, so we can write our own content”. The confidence and enthusiasm are wonderful to see. But here’s what makes content creation so challenging. You can put a lot of effort and creativity into your content, but without audience engagement, it’s like cooking up a storm worthy of a banquet without any guests. The true measure of successful content isn’t what you put into it, but what your audience does with it.

Sheetal Pinto - 7/22/2021 06:00

According to eMarketer, Google Home is the most popular smart speaker in Canada, with Amazon Echo right behind. It’s estimated that almost 20% of the population used smart speakers in 2020. Even more important, voice technology is on the rise, as Media in Canada reports. Over 88% of Canadians are using voice search. If your business isn’t addressing voice search in your SEO content, you could be missing out.

Sheetal Pinto - 7/15/2021 06:00

Imagine yourself in a real-life social situation. Will you stand around and talk to others in the room even if they aren’t listening or seem bored and disinterested? Umm, awkward. It’s no different in the online world, but many of us don’t realize it. If your Facebook posts are talking but nobody is listening, your social content is not doing a very good job.

Sheetal Pinto - 7/8/2021 06:00

What if there was a way to position your brand as authoritative? What if your content could provide social proof? What if you could show your customers how successful you are at helping other customers? The winning solution in your content strategy is case studies. You can accomplish 3 key content marketing goals with case studies—build credibility, generate interest, and encourage conversion.
Case studies capture stories of how your brand solved a problem for a real person or business. A case study lets you paint a picture through words to make your business shine. Your customers’ success stories are just waiting to be told. A case study is a valuable content piece in which readers can see themselves getting results.   

Sheetal Pinto - 6/24/2021 06:00

Recognizing the value and importance of content marketing, you’ve decided you need help. Professional copywriting delivers the results you want. So, you’re now looking for a content agency. There’s no shortage of options. Sifting through the different agencies in a simple online search can be time consuming. You need a plan to find the one that fits your needs and is up to speed on the latest content best practices.
Here are four questions you can ask to help you sort through the field to find a content agency that will drive results.

Sheetal Pinto - 6/17/2021 06:00

Small business owners wear a lot of hats. As an expert multitasker, you’ve probably learned that there are times when you can manage two or three things at once. Then, there are those jobs that need your full focus. We are thinking, bookkeeping, inventory, and content editing and proofreading. If you’re involved in both creating and posting content, wearing both hats at the same time can cause confusion in the final output. With years of experience creating content for a range of industries, here are proven tips from our SEO copywriters for editing content and then proofreading content; because they aren’t the same thing.  

Sheetal Pinto - 6/10/2021 00:00

In the lean, mean structure of smaller businesses, in-house copywriters often don’t specialize in copywriting. It’s just one of many hats they wear as part of their overall duties. Creating high quality digital content isn’t easy. Consumer behaviours change, Google’s algorithms change, search trends change, and all of this means content must adapt. Copywriters who work on their writing skills and keep up with the user experience will be more effective. Here are four tips from great novelists that can take your content writing to the next level.

Sheetal Pinto - 6/3/2021 13:19

Thirty years ago, we were using desktop-based PCs with dial up connections. Today, smartphones fit in the palm of our hands, allowing us to be connected from literally anywhere in the world. Wearables go a step further; you just strap a smartwatch on to your wrist and it packs a punch. People consume content differently, too. Instead of reading long documents, most people skim content for quick answers. Your content strategy must keep up with your audience. Using pillar pages and cluster posts to organize content is an efficient approach that benefits your readers and your SEO rankings. And oh, your writers will thank you profusely, too!

Sheetal Pinto - 5/27/2021 06:00

You are an expert in your field, which gives you a lot of credibility and authority when creating content for your business. You don’t have to be a copywriter to share your story. You simply have to know how to tell it to your reader. Here are some of our best tips to help you create high-quality website content.