Optimize Your Website with Professional Digital Content
The majority of people accessing the internet through a browser start their journey in the same place: Google. Whether they are looking for funny cat videos or the nearest dental clinic, Google offers a gateway to content that can end up leaving your business behind. If you are not listed on the first page of search results, it is very unlikely that a steady flow of organic leads will be coming through your site.
Are you are beginning to explore the benefits, necessity, and intricacies of SEO for your company website? Consider the following common errors and work with content writers who specialize in SEO to ensure your new content contributes to your search ranking.
Here are three common errors that can be fixed today to make your website search-friendly:
- Duplicate Content – If you thought you were saving time and money by copying and pasting your content writing across pages, it is time to rethink your approach. Plagiarizing other sources or duplicating your own content will only hurt your SEO strategy, so ensure you are publishing original content across the board. Need help? Experienced SEO writers at MintCopy can provide services across North America that keep user experience and Google algorithms top of mind.
- HTML Issues – Little details on your website that become an afterthought for most business owners can play a big role in making your website seem illegitimate or less relevant in search results. Title tags, meta descriptions, and broken links will negatively impact your ranking. Perform an audit and work with expert freelance writers or a professional copywriting agency if you need help refreshing outdated or missing content.
- Images and Videos – Do not overlook the other content types, beyond copywriting, on your website for a higher search engine ranking. Add compressed images whenever possible to enhance your posts. Not only will they be more engaging for readers, who can quickly grow tired of dense copy, but they can also pay off in search. File naming is important and it should be descriptive, with the keyword listed first. Scale your files for faster load times and add captions for easier skimming. Alt text makes your website accessible and can also improve SEO keyword results.
If you need assistance with your content writing in North America, MintCopy offers a wide range of services. Our SEO copywriters work out of leading cities in North America and Europe, providing professional services to get your website noticed.