Content Marketing Blog mint

Content Marketing Blog

Dear Writers, We Care About You Too!

Content Writing Tips That Work  

Let’s admit it: everyone thinks they can write well. However, the truth is a little harder to swallow. Writing is difficult, and perfecting the craft takes work like any other. Good writers have that balance of talent and effort nailed down to a tee. However, it can be overwhelming to account for another factor: marketing your writing online.

For writers, simple changes to your approach can improve your content’s online performance. One such change is confronting the problems that their content is trying to solve. According to writer Ray Edwards, "Addressing pain is important because people tend to respond quicker to relieving pain than to feeling pleasure."1 The urgency of the problem will entice readers to stay engaged.

The problem is part of your story. Only if people understand that there’s a problem, can they seek interest in a solution.

‘Peeling the Onion’ – Highlighting Audience Pain Points in Your Content 

When you really want to understand your audience and their challenges, you have to work your way gradually, like peeling back the layers of an onion. As you do this, their pain becomes even more evident to you and to themselves. Perhaps that’s why we liken it to peeling an onion - it makes you cry! Jokes aside, this is important—to show that you know your audience’s pain points. Because no matter what you do, you are in the problem-solving business.
In his article, "Phrases that Sell," Michael Stelzner outlines some of Edwards’ recommended tips for writers. We can call them the "pain points", as they use the reader’s pains – or problems – to draw readers in. They are also phrases that can lead to precise and effective writing. Here are a few of the best ones:

  • "If-then"
    This one is a simple but effective communication tool. First, introduce the problem with "if" and then, follow it up with a solution. That’s your "then." It’s important to remember that your "if" statements should always include your audience’s worries and challenges.
  • "Doing nothing has its consequences"
    Ignoring a problem won’t make it go away. Making a statement like this compels your audience to act and find solutions to their problems. Since you are the source that has brought a problem to their attention, you often become the go-to for the solution.
  • "What if…"
    This short phrase can open the doors to so many possibilities. As a reader, "what if…" offers hope. It’s a great addition to your article, as it contrasts your problem with something positive and active.
  • "What most people do"
    While following the pack can be comfortable when doing something new, it isn’t always right. This is a good way to highlight general mistakes and misconceptions, giving your article and yourself more validity. For the reader, this enhances your credibility and positions you as an expert. 

Anywhere, Everywhere

While the writer’s impulse may be a blog, you don’t have to include these phrases in blog posts alone. You can begin incorporating them into your content through social media, email or even video. It can diversify your work, while showing a consistent focus on solving your reader’s problems. As Stelzner says, "when you see how people engage and respond to your copy, using these phrases can be kind of addictive."

Navigating the world of content marketing can be challenging, but it’s not impossible. Using the phrases above can help you approach writing with a new perspective. However, you can still maintain control over your writing style and quality.

As a writer, content marketing strategy can be a tricky thing to grasp. After all, you are naturally inclined to write with abandon, write as you please. But, as an SEO writer, you must also please the reader AND please Google. At MintCopy, our established content agency headquartered in Ontario, Canada, has a team of dedicated and qualified copywriters who use SEO best practices in all their work.

Follow us on Facebook, LinkedIn, Google+ and Twitter to stay updated on the latest content marketing trends.


1 https://www.socialmediaexaminer.com/phrases-sell-8-copywriting-tips-ray-edwards/

Share


Recent Posts

Sheetal Pinto - 3/14/2019 06:00

Committing to A Long-Term Content Marketing Plan

If you asked the average person about digital content marketing 10 years ago, they might have shrugged and written it off. Content marketing used to be reserved for big companies trying to appeal to a new generation online. Today the online landscape is very different: companies big and small have websites, blogs and social media channels. Having a presence isn’t enough: to be successful online, you need a sound content marketing plan with measurable return on investment.

Sheetal Pinto - 3/7/2019 06:00

Your FAQ Page Can Boost SEO and Customer Satisfaction

There are few acronyms as well-known as FAQ. The FAQ page, or Frequently Asked Questions, is an important section of a website, where customers can seek answers to the most pressing general questions. Whether it’s a company’s shipping policy or an important piece of instruction, FAQs make a customer’s life easier. The page can be found on all of the most visited websites in the world. Your business, whether big or small, can benefit from having one too.

Sheetal Pinto - 2/28/2019 06:00

Content Writing Tips That Work  

Let’s admit it: everyone thinks they can write well. However, the truth is a little harder to swallow. Writing is difficult, and perfecting the craft takes work like any other. Good writers have that balance of talent and effort nailed down to a tee. However, it can be overwhelming to account for another factor: marketing your writing online.

Sheetal Pinto - 2/21/2019 06:00

Get Your Audience to Stop Searching and Start Looking (At YOUR Content!)  

The internet is a wonderful, but inevitably addictive place. It’s common to spend hours scrolling from post to post on your smartphone, as different pieces of content fight for your attention. As content consumers, it’s interesting to take a step back and take note of what content draws us in, and what turns us away. Regardless of our reactions, all that content is vying for our attention.

Sheetal Pinto - 2/14/2019 06:00

Do (Lots!) More with Content Marketing

There’s no feeling like writing that first blog post. It’s not easy putting down thoughts about something specific – whether it’s your professional expertise or a personal insight. Writing a blog can be a great tool to learn and grow as a marketer and content publisher online.

Sheetal Pinto - 2/7/2019 06:00

More Expert Content Optimization Techniques

Last week, we covered part one of our tips on Strong Rankings for your Digital Content. As mentioned, SEO and the page ranking system are cornerstones of effective digital marketing. This week, we continue exploring some of the most important signals to consider when it comes to Google search engine optimization.

Sheetal Pinto - 1/31/2019 06:00

Digital marketing has become an essential avenue to achieve visibility and success for your business, online and offline.

Sheetal Pinto - 1/24/2019 06:00

Take a Page Out of Award-winning Songwriting Techniques

Writer Richard Bach once said, “A professional writer is an amateur who didn’t quit.” When it comes to writing and creating content, there are times when the most established writers among us feel like amateurs. While we may be experts in our fields, sharing our expertise in an engaging way requires a whole new set of copywriting skills.

Sheetal Pinto - 1/17/2019 06:00

What Works, What Doesn't

For those of you still unfamiliar with digital marketing, it’s important to understand that SEO is more than just a passing trend or an online buzz word. It’s actually one of the most efficient ways to improve website visibility across the board. Not only have we delved into the algorithms responsible for recognizing quantitative value, we’ve also discovered metrics that can do more than just measure site popularity.

One of the most popular SEO tools to date is SEM Rush, a full-service platform that offers a holistic view of UX. But, like any other tool, it does very little good if you don’t know how to use it. Even the most complete data set won’t help with content optimization if you aren’t aware of best practices for implementation. Keep reading to learn more.

Sheetal Pinto - 1/10/2019 06:00

Content Marketing Stands to Benefit!   

Socrates was an ancient Greek philosopher who is widely regarded as one of the best thinkers in human history. It’s worth doing a little research to find out more about how he contributed to modern philosophy. Although the contributions of Socrates have been largely applied to psychology and critical thinking, they can also strengthen your content marketing strategy in surprising ways.