Content Marketing Blog mint

Content Marketing Blog

Dear Writers, We Care About You Too!

Content Writing Tips That Work  

Let’s admit it: everyone thinks they can write well. However, the truth is a little harder to swallow. Writing is difficult, and perfecting the craft takes work like any other. Good writers have that balance of talent and effort nailed down to a tee. However, it can be overwhelming to account for another factor: marketing your writing online.

For writers, simple changes to your approach can improve your content’s online performance. One such change is confronting the problems that their content is trying to solve. According to writer Ray Edwards, "Addressing pain is important because people tend to respond quicker to relieving pain than to feeling pleasure."1 The urgency of the problem will entice readers to stay engaged.

The problem is part of your story. Only if people understand that there’s a problem, can they seek interest in a solution.

‘Peeling the Onion’ – Highlighting Audience Pain Points in Your Content 

When you really want to understand your audience and their challenges, you have to work your way gradually, like peeling back the layers of an onion. As you do this, their pain becomes even more evident to you and to themselves. Perhaps that’s why we liken it to peeling an onion - it makes you cry! Jokes aside, this is important—to show that you know your audience’s pain points. Because no matter what you do, you are in the problem-solving business.
In his article, "Phrases that Sell," Michael Stelzner outlines some of Edwards’ recommended tips for writers. We can call them the "pain points", as they use the reader’s pains – or problems – to draw readers in. They are also phrases that can lead to precise and effective writing. Here are a few of the best ones:

  • "If-then"
    This one is a simple but effective communication tool. First, introduce the problem with "if" and then, follow it up with a solution. That’s your "then." It’s important to remember that your "if" statements should always include your audience’s worries and challenges.
  • "Doing nothing has its consequences"
    Ignoring a problem won’t make it go away. Making a statement like this compels your audience to act and find solutions to their problems. Since you are the source that has brought a problem to their attention, you often become the go-to for the solution.
  • "What if…"
    This short phrase can open the doors to so many possibilities. As a reader, "what if…" offers hope. It’s a great addition to your article, as it contrasts your problem with something positive and active.
  • "What most people do"
    While following the pack can be comfortable when doing something new, it isn’t always right. This is a good way to highlight general mistakes and misconceptions, giving your article and yourself more validity. For the reader, this enhances your credibility and positions you as an expert. 

Anywhere, Everywhere

While the writer’s impulse may be a blog, you don’t have to include these phrases in blog posts alone. You can begin incorporating them into your content through social media, email or even video. It can diversify your work, while showing a consistent focus on solving your reader’s problems. As Stelzner says, "when you see how people engage and respond to your copy, using these phrases can be kind of addictive."

Navigating the world of content marketing can be challenging, but it’s not impossible. Using the phrases above can help you approach writing with a new perspective. However, you can still maintain control over your writing style and quality.

As a writer, content marketing strategy can be a tricky thing to grasp. After all, you are naturally inclined to write with abandon, write as you please. But, as an SEO writer, you must also please the reader AND please Google. At MintCopy, our established content agency headquartered in Ontario, Canada, has a team of dedicated and qualified copywriters who use SEO best practices in all their work.

Follow us on Facebook, LinkedIn, Google+ and Twitter to stay updated on the latest content marketing trends.


1 https://www.socialmediaexaminer.com/phrases-sell-8-copywriting-tips-ray-edwards/

Share


Recent Posts

Sheetal Pinto - 7/22/2021 06:00

According to eMarketer, Google Home is the most popular smart speaker in Canada, with Amazon Echo right behind. It’s estimated that almost 20% of the population used smart speakers in 2020. Even more important, voice technology is on the rise, as Media in Canada reports. Over 88% of Canadians are using voice search. If your business isn’t addressing voice search in your SEO content, you could be missing out.

Sheetal Pinto - 7/15/2021 06:00

Imagine yourself in a real-life social situation. Will you stand around and talk to others in the room even if they aren’t listening or seem bored and disinterested? Umm, awkward. It’s no different in the online world, but many of us don’t realize it. If your Facebook posts are talking but nobody is listening, your social content is not doing a very good job.

Sheetal Pinto - 7/8/2021 06:00

What if there was a way to position your brand as authoritative? What if your content could provide social proof? What if you could show your customers how successful you are at helping other customers? The winning solution in your content strategy is case studies. You can accomplish 3 key content marketing goals with case studies—build credibility, generate interest, and encourage conversion.
Case studies capture stories of how your brand solved a problem for a real person or business. A case study lets you paint a picture through words to make your business shine. Your customers’ success stories are just waiting to be told. A case study is a valuable content piece in which readers can see themselves getting results.   

Sheetal Pinto - 6/24/2021 06:00

Recognizing the value and importance of content marketing, you’ve decided you need help. Professional copywriting delivers the results you want. So, you’re now looking for a content agency. There’s no shortage of options. Sifting through the different agencies in a simple online search can be time consuming. You need a plan to find the one that fits your needs and is up to speed on the latest content best practices.
Here are four questions you can ask to help you sort through the field to find a content agency that will drive results.

Sheetal Pinto - 6/17/2021 06:00

Small business owners wear a lot of hats. As an expert multitasker, you’ve probably learned that there are times when you can manage two or three things at once. Then, there are those jobs that need your full focus. We are thinking, bookkeeping, inventory, and content editing and proofreading. If you’re involved in both creating and posting content, wearing both hats at the same time can cause confusion in the final output. With years of experience creating content for a range of industries, here are proven tips from our SEO copywriters for editing content and then proofreading content; because they aren’t the same thing.  

Sheetal Pinto - 6/10/2021 00:00

In the lean, mean structure of smaller businesses, in-house copywriters often don’t specialize in copywriting. It’s just one of many hats they wear as part of their overall duties. Creating high quality digital content isn’t easy. Consumer behaviours change, Google’s algorithms change, search trends change, and all of this means content must adapt. Copywriters who work on their writing skills and keep up with the user experience will be more effective. Here are four tips from great novelists that can take your content writing to the next level.

Sheetal Pinto - 6/3/2021 13:19

Thirty years ago, we were using desktop-based PCs with dial up connections. Today, smartphones fit in the palm of our hands, allowing us to be connected from literally anywhere in the world. Wearables go a step further; you just strap a smartwatch on to your wrist and it packs a punch. People consume content differently, too. Instead of reading long documents, most people skim content for quick answers. Your content strategy must keep up with your audience. Using pillar pages and cluster posts to organize content is an efficient approach that benefits your readers and your SEO rankings. And oh, your writers will thank you profusely, too!

Sheetal Pinto - 5/27/2021 06:00

You are an expert in your field, which gives you a lot of credibility and authority when creating content for your business. You don’t have to be a copywriter to share your story. You simply have to know how to tell it to your reader. Here are some of our best tips to help you create high-quality website content.

Sheetal Pinto - 5/20/2021 06:00

Search engines organize content to help users find information easily. As people get increasingly adept at using online search, the rules for indexing and ranking content keep adapting to accommodate user trends consumer behavior. It’s no longer enough to have backlinks and keywords, two of the main elements in SEO. Your content must stand out by being relevant and engaging to the reader. As the top search engines change their algorithm to reward high-quality content, it’s your chance to set your site up as one that people love.

Sheetal Pinto - 5/13/2021 06:00

For a long time, it seemed as if SEO favoured large, nationwide brands with huge websites and massive online presence. Small businesses were finding it difficult to compete against these deep-pocketed digital brand marketers. Enter Local Search, which helped level the playing field a little. Now, if the user was looking for a local business, it became easier to find one. Today, users use search not just to find brands, but to find information. Search engines are constantly changing to give users relevant information, at whatever stage they are in their journey. We’re seeing another trend in search, that of search equity to give more businesses a chance to show off their expertise.