Content Marketing Blog

Email Strategies that Work

Sheetal Pinto - Thursday, May 10, 2018

Inspire Your Subscribers to Open, Read, and Act on the Content of Your e-Newsletters
Conveying your brand message is a complex process. In the multifaceted universe of the internet, you cannot rely on one platform to reach your audience. Instead, you must take advantage of as many content marketing channels as possible, from social media to authority sites to email, and more. 

In fact, email is still a highly effective means of getting a message across to your customers. According to an Inc. article that detailed the findings of a study by Adestra, an overwhelming percentage of teenagers and Millennials (68 percent and 73 percent respectively) prefer to receive business communications via email. While the common assumption has been that the younger generations would likely embrace other forms of communication when doing business, this simply has not been the case. 

That means if you are not utilizing email marketing to reach your target demographics, you are probably missing many opportunities to sell and upsell your products or services.

Using Email Marketing Effectively

Simply sending a random email occasionally will not yield the best possible results. You need to employ a more strategic approach to enjoy continuous success from sending e-Newlsetters. In addition to notifying your subscribers about new or ongoing promotions, you might also provide free content to help advertise what your business offers. Such content could include useful tutorials, links to your latest blog posts, and discounts to reward customer loyalty and referrals.

However, do you know how to create compelling content, so people will want to open and read your emails? Once they do that, how will you inspire them to act on the content of your email newsletters?    

Follow these useful tactics when you are planning and implementing your next email campaign:

  • Freebies and ROI – If you think you cannot afford to give away items or services, think again. Offering freebies enables customers to experience your brand, and this can ultimately lead to a significant return on your investment. Plus, the possibility of getting something for free is enough to convince many individuals to open and read an email message.
  • Mini-courses – Better than a freebie is the chance to gain valuable knowledge, minus a fee. If you operate a carpet cleaning business, you might provide your customers with several golden nuggets of educational content on how to spot clean virtually anything between cleaning visits.
  • Persistence – If your subscribers only hear from you once in a while, they are very likely to forget about your business. Be consistent about sending emails at least once a month. You could even benefit from emailing your customers two to three times a month, as long as the information you provide is valuable to them. Remember, though, that there is a fine line between excessive communication and gentle persistence, so you should perform ongoing analytics on the response rate to your emails. Tracking the open rate and click through rate is not sufficient; the conversion rate is the most critical one to track and measure.

One of the reasons many marketers do not focus on emails may be that they do not always experience immediate results. Do not let this possibility deter you from taking advantage of the opportunities that e-Newsletters can yield. With persistence, common sense, and useful marketing content, you can leverage your business emails to successfully promote your business.   

Looking for the best copywriter in Toronto for your email marketing campaigns? MintCopy offers a team of talented, experienced content writers. Call us at 1-888-646-8003, or email us for more details. Also, feel free to reach us via our online contact form


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