Content Marketing Blog mint

Content Marketing Blog

Going the Distance

Committing to A Long-Term Content Marketing Plan

If you asked the average person about digital content marketing 10 years ago, they might have shrugged and written it off. Content marketing used to be reserved for big companies trying to appeal to a new generation online. Today the online landscape is very different: companies big and small have websites, blogs and social media channels. Having a presence isn’t enough: to be successful online, you need a sound content marketing plan with measurable return on investment.

Give Me the Facts—Will Content Marketing Pay Off?

It’s common for decision makers to be cynical or hesitant about content marketing for their business. What’s the ratio of gain to cost? Shouldn’t I invest my time in doing my work, rather than writing about it? Is it just a “fad?” To help ease these concerns, let’s look at some of the facts.

According to the Content Marketing Institute (CMI), over 70% of B2B Marketers have a content marketing strategy, while 19% plan to develop one within 12 months.1 The same study showed that 72% of marketers believe that content marketing increases engagement.  In other words, content marketing is not going away any time soon. Not only is it wise to have a strategy, it’s imperative for the success of your business.

Content Marketin Strategy Infographic
Infographic courtesy of the CMI

Taking the Plunge: Committing to Content Marketing

Developing a content marketing strategy is the first step. The second step is actually committing to it. According to consultant Neel Sinha, well-crafted and strategic content has numerous benefits for businesses and their target customers.2

Here are key factors to consider about the impact of effective online content for your organization:

  • Traffic: Good content draws traffic to a site and it’s corresponding social media accounts.
  • Performance Boost: Having a marketing strategy helps elevate your site’s ranking on search engines and boost your content’s engagement rate.
  • Share Value: A good strategy will allow audiences to share your content with others through social channels.

As Neel points out, the most important benefit of a well-planned, effective content strategy is building your customer’s trust. Content marketing allows you to showcase your skills and expertise without reverting to a “hard sell” approach. Your customers are more likely to trust you if your content is helpful to them. Having a strategy will help them see what’s most relevant to them when they need it.

Creating Content Consistently

A common challenge for marketers is creating new content on a consistent basis without sounding redundant or repetitive. Whether it’s blog posts, images or just FAQs, there are numerous ways to keep your content fresh and interesting.

Here are a few different mediums of content that you may not have considered:

  • Podcasts or sound bytes
  • Email newsletters
  • Infographics and graphs
  • Polls and quizzes
  • Ask Me Anything forums
  • Facebook or Instagram live sessions

Struggling to come up with new content ideas? We can help you and your business thrive online. At MintCopy, our content agency has a team of talented SEO writers that can keep your content relevant and interesting. We use the best digital practices to optimize your content and keep your site, blog and other online platforms relevant.

Use our online form to get in touch today. Follow us on Facebook, LinkedIn, Google+ and Twitter to stay updated on the latest content marketing trends

Share


Recent Posts

Sheetal Pinto - 10/14/2021 06:00

Imagine putting up a business sign and having the city come along and take it down. Not only that, but then they put up their own sign that advertises your business. Instead of being a Mexican restaurant, you’re now labeled as a Tex-Mex cantina. Think it can’t happen? Google is updating page titles that are displayed in search results. Your SEO content could be replaced with text that Google thinks is more relevant to the user. Here’s what to know and how to avoid getting your titles rewritten.

Sheetal Pinto - 10/7/2021 14:52

On the occasion of Canadian Thanksgiving, we want to thank all of you who have supported MintCopy over the years. As our customers, writers, partners and associates, you have allowed us to continue serving the content marketing needs of various industries around the world. We could never have done this without you, and we count on your continued support into the future. We are abundantly grateful.

Sheetal Pinto - 9/30/2021 06:00

A purchase transaction may happen online or offline, but shopping is definitely a universally online phenomenon today. Every buyer uses the internet to get information when shopping. B2B buyers are no different, regardless of industry. Manufacturers can’t deny the power of content marketing, but many haven’t fully bought into investing in B2B content. Trade shows were expensive before the pandemic. As we come out of the pandemic, it’s unlikely that they’ll make a comeback to their former glory anytime soon. Print magazines and journals are not as relevant as they once were. Your team can’t reach out to every prospect in person. Content marketing can be an important element in your marketing strategy because it’s ready when your customer is.

Sheetal Pinto - 9/23/2021 06:00

LinkedIn was once thought of as just a recruiting channel, but it’s slowly turned into a premier platform designed around content for professionals. To that end, LinkedIn is enhancing features that allow businesses to build their credibility through social content. Companies can now publish longer articles on LinkedIn’s Articles for Pages.

Sheetal Pinto - 9/16/2021 06:00

So You Can Create Content that Google Will Find Easily and Rank High

It’s estimated that Google processes about 63,000 searches every second. When you consider that most adults conduct an average of at least three to four searches a day, it’s evident why you want to rank well in search engine results pages. Many copywriters may use keywords to boost SEO but may not fully understand how search works. Google’s main purpose isn’t to function as a marketing tool to promote your product or service. Instead, it exists to gather and organize the most useful and relevant information for the user. Understanding this can help make your SEO content be more accessible and useful.

Sheetal Pinto - 9/9/2021 06:00

Search engine optimization is the process to make your digital content more visible in organic search. SEO copywriting helps deliver your web pages to your audience when they’re searching for information. SEO writers often focus on keywords, location, and other technical elements that drive search. But SEO has to go deeper than that. Today’s users want quality content. Here are 4 tips to create SEO friendly content that speaks to your audience.

Sheetal Pinto - 9/2/2021 06:00

When you go to the library, you don’t ask the librarian to tell you what to read. You want to read what interests you. In the same manner, when you create content, publish what your audience wants to read, not what you like. Okay, maybe the analogy is a bit outdated, or even alien to many of us. What library? Who goes there? Everything’s online! But you get the idea. Your customers have questions. They want answers. Here are three ways your copywriters can get ideas from your audience.

Sheetal Pinto - 8/26/2021 06:00

On average, web page views get 15 seconds or less of attention. Most people only want the information they are looking for, not everything you have to say on the matter. Optimizing your content for consumer behavior can help your business create content that consumers will engage with. Here are some tips for content writing that will grab the reader’s attention and keep them reading to the end of the page.

Sheetal Pinto - 8/12/2021 06:00

Prioritize Quality, Consistency and Frequency

"Easy reading is damn hard writing." - Nathaniel Hawthorne, American novelist and short story writer
It can take a skilled writer up to 6 hours to craft a well-written 2000-word blog post. Engaging writing takes time. Time many business owners and their teams simply don't have. Outsourcing your blog writing can be one way to generate new content without taking time away from managing core aspects of managing your business.

Sheetal Pinto - 8/5/2021 06:00

Why are you creating content? In addition to education and entertainment, content can increase brand awareness, generate leads, and establish credibility. But at its core, marketing content has the responsibility to deliver a return on investment (ROI) in the form of sales. Whether you have a brick-and-mortar location or an e-commerce store, your marketing dollars need to convert to real income. One way to find success with your content strategy is to think about your customer’s journey.