Content Marketing Blog mint

Content Marketing Blog

Is Your Content Plagued by the TLDR Syndrome?

If it's Too Long to Read, it's Too Easy to Ignore!

The Neilson Norman Group, a company that studies user-experience, estimates that most users, on an average web page, only read a maximum 28% of the words. According to NNG, “more realistically, users will read about 20% of the text on the average page.” New users tend to read less, while an established audience may read more. Longer content isn’t always consumed by the reader. The TLDR syndrome, otherwise known as “too long; didn’t read,” is real. The solution is finding ways to keep the user engaged, rather than just posting shorter articles.

4 Tips for Developing Content that Isn’t Ignored

Readers have – (a) too much information, (b) a need for specific information, (c) very little time, and therefore, (c) short attention spans. Your content must fit into their time frame. Once you provide meaningful content that is engaging, they’ll come back to learn more. Once you gain their trust through your shorter messaging, you can provide in-depth content that they really want.

  1. Match your content to where your buyer is at in your pipeline.
    New customers want brevity. You need to give them content that is short and to the point. The most important information must be at the top of the page. Customers that graduate to the decision-making stage are more open to long-form content, provided it’s valuable and answers their questions. A school essay is not what they’re looking for; they will engage with content that is meaningful, relevant, and unique. It must also be written following good SEO structure and digital content marketing best practices, to be found, and to become easily scannable and shareable.
  2. Use visual media to break up those long scrolls!
    Most people don’t enjoy reading long blocks of text on smartphones or computers. Use pictures to add to your story. Provide videos or audio content that support your product or service. Use pull quotes that highlight your message and direct readers to strategic information on the page. Think beyond words when providing content.
  3. Use formatting that bolsters readability of your content.
    Use headers and titles to break up content and provide information about what follows. Users take these cues and decide whether or not to keep reading the details. Headers are a big part of SEO strategy for organic ranking. Use bullet points or numbers to make content easier to digest. Don’t overlook the details of formatting as you strive for good flow and structure. You stand a better chance at engaging readers when they aren’t struggling to make sense of your online content.
  4. Reach out to users through multiple channels
    Modern consumers vet you and your business by reading reviews and social media. Make sure your online channels support your brand messaging. Engage your users through social media posts that offer different types of content.

Well-Organized Content Delivers Results

Spend time organizing content for the user. It’s easier to funnel a prospective buyer through your sales pipeline when content is created with purpose. You don’t produce content to hear yourself talk, so to speak. You create content to provide relevant information for your customer. Well-organized content ensures that your SEO strategy is on point, not only for the reader but for search engine bots that index your site.
It takes time and planning to develop quality content that engages the reader. If you’re feeling stretched thin, discuss your content plan with the dedicated team at MintCopy. We have a team of experienced SEO writers and content marketing specialists that know how to develop content that delivers results.

Use our online form to get in touch. You can also follow us on FacebookLinkedIn, and Twitter to stay up-to-date with the latest content marketing trends.

Resources:

Share


Recent Posts

Sheetal Pinto - 10/28/2021 06:00

Ever tried to read a contract prepared by a lawyer? Did you get frustrated at the legal jargon before you finished the first page? Think of that the next time you prepare website content that is full of your industry’s jargon or tech-speak. Whether you’re writing B2C or B2B content, you need to address the user to engage them with your brand. How can you avoid getting too complex without watering down your content? It’s a balancing act of planning your content marketing to make sure you have a powerful voice while keeping messaging clear and simple.

Sheetal Pinto - 10/21/2021 14:35

When you sell to other businesses, you can’t rely on the same strategies as businesses that sell to consumers. Website content for B2B companies must engage multiple decision makers at various stages along the buyer’s journey. More importantly, your B2B content must present your company’s services in stronger light than your competition’s. So, while you may have a good idea about everything you want to say, it’s critical to find out what your audience wants to know and then ensure they find it on your website, first.

Sheetal Pinto - 10/14/2021 06:00

Imagine putting up a business sign and having the city come along and take it down. Not only that, but then they put up their own sign that advertises your business. Instead of being a Mexican restaurant, you’re now labeled as a Tex-Mex cantina. Think it can’t happen? Google is updating page titles that are displayed in search results. Your SEO content could be replaced with text that Google thinks is more relevant to the user. Here’s what to know and how to avoid getting your titles rewritten.

Sheetal Pinto - 10/7/2021 14:52

On the occasion of Canadian Thanksgiving, we want to thank all of you who have supported MintCopy over the years. As our customers, writers, partners and associates, you have allowed us to continue serving the content marketing needs of various industries around the world. We could never have done this without you, and we count on your continued support into the future. We are abundantly grateful.

Sheetal Pinto - 9/30/2021 06:00

A purchase transaction may happen online or offline, but shopping is definitely a universally online phenomenon today. Every buyer uses the internet to get information when shopping. B2B buyers are no different, regardless of industry. Manufacturers can’t deny the power of content marketing, but many haven’t fully bought into investing in B2B content. Trade shows were expensive before the pandemic. As we come out of the pandemic, it’s unlikely that they’ll make a comeback to their former glory anytime soon. Print magazines and journals are not as relevant as they once were. Your team can’t reach out to every prospect in person. Content marketing can be an important element in your marketing strategy because it’s ready when your customer is.

Sheetal Pinto - 9/23/2021 06:00

LinkedIn was once thought of as just a recruiting channel, but it’s slowly turned into a premier platform designed around content for professionals. To that end, LinkedIn is enhancing features that allow businesses to build their credibility through social content. Companies can now publish longer articles on LinkedIn’s Articles for Pages.

Sheetal Pinto - 9/16/2021 06:00

So You Can Create Content that Google Will Find Easily and Rank High

It’s estimated that Google processes about 63,000 searches every second. When you consider that most adults conduct an average of at least three to four searches a day, it’s evident why you want to rank well in search engine results pages. Many copywriters may use keywords to boost SEO but may not fully understand how search works. Google’s main purpose isn’t to function as a marketing tool to promote your product or service. Instead, it exists to gather and organize the most useful and relevant information for the user. Understanding this can help make your SEO content be more accessible and useful.

Sheetal Pinto - 9/9/2021 06:00

Search engine optimization is the process to make your digital content more visible in organic search. SEO copywriting helps deliver your web pages to your audience when they’re searching for information. SEO writers often focus on keywords, location, and other technical elements that drive search. But SEO has to go deeper than that. Today’s users want quality content. Here are 4 tips to create SEO friendly content that speaks to your audience.

Sheetal Pinto - 9/2/2021 06:00

When you go to the library, you don’t ask the librarian to tell you what to read. You want to read what interests you. In the same manner, when you create content, publish what your audience wants to read, not what you like. Okay, maybe the analogy is a bit outdated, or even alien to many of us. What library? Who goes there? Everything’s online! But you get the idea. Your customers have questions. They want answers. Here are three ways your copywriters can get ideas from your audience.

Sheetal Pinto - 8/26/2021 06:00

On average, web page views get 15 seconds or less of attention. Most people only want the information they are looking for, not everything you have to say on the matter. Optimizing your content for consumer behavior can help your business create content that consumers will engage with. Here are some tips for content writing that will grab the reader’s attention and keep them reading to the end of the page.