Content Marketing Blog

Knowing Your Audience

Sheetal Pinto - Thursday, March 15, 2018

How to Identify Readers and Why You Must
You might create the most compelling, readable, shareable content in your industry, but it is virtually useless if it does not reach the right individuals. To market your business successfully, you must know how to identify and speak to your target audience. Without a clear idea of the demographics you are selling your products or services to, you cannot form a truly effective digital marketing strategy. Instead, you will waste valuable time and money that could be put to good use elsewhere. 

Creating Copy for the Right People

If you hope to make the most of your efforts and your content, you will first need to learn how to establish the customer base most suited to your brand. Once you know how to identify your prospective customers, you must know how to market to them properly.   

Here are some points to consider as you navigate your content marketing plan for the next year:

  • Preliminary Research – Whether your business is still only an idea or is already an existing start-up, you might conduct this type of research to gain invaluable insights. Take a look at trade journals and other publications associated with your industry. You can also type relevant keywords in social media search engines. Use the search results to find conversations related to your industry, and you will start to develop an idea of the demographics you should target.    
  • Web Analytics – Another way to pinpoint your customers is to perform analytics of your website and other online pages. You may use Google Analytics to evaluate details such as the people who visit your pages, how long they stay on your website, and the actions they take once they have landed on your site. This type of assessment will help you to create a customer profile, which can then inform your marketing decisions. 
  • Reaching Your Customer Base – Once you have isolated the nature and profile of your intended customers, you can devise a content marketing strategy to speak to them. If your prospective buyers are Millennials, you might focus on innovative video content to correspond with your e-Newsletters. If you need to reach individuals in the business sector, your copy might comprise press releases, trade articles, and sales letters.

Identifying your audience is essential because this knowledge will help to determine the scope of your content. Do not waste precious time and other resources on the wrong people. If you need expert assistance in your copywriting efforts, we can provide a wide variety of content items designed to fit your needs.  

Use a professional copywriter to create material that will resonate with your customers. MintCopy’s team includes some of the best writers in Mississauga. Call us today at 1-888-646-8003, or email us for information. Also, do not hesitate to complete our online contact form.


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