Content Marketing Blog mint

Content Marketing Blog

Our Content Strategy Is Going Nowhere...What Can We Do To Change That?

Congratulations! You HAVE a content strategy
That’s a great thing, you know. In an age where success is largely shaped by what you do online, having a content plan is a good start, even if right now that plan doesn’t seem to be working as well as you hoped.

So, let’s take a look at why your content efforts may be falling a little flat and those visitors and conversions are on the low side or even non-existent. Actually, ALL websites receive traffic of some kind whether it is search engines indexing your site, spammers looking for a blog to target or good quality targeted traffic that has a high chance of conversion. This last one is the traffic we really care about and will be focusing on.

I have a website and a blog. What’s going wrong?

This is a great start too, but it’s also where many businesses end their digital marketing efforts. They throw up a few web pages, add a few blog posts now and again and they think the work is done. In fact, content marketing is an ongoing labour of love. You need to keep refreshing and revitalizing your website and other channels with high quality content to keep the search engines and your target audience engaged.  Do this, and you will see the results you want.

So what can I do to reboot my content marketing strategy?

That’s a great question and the answer depends on how much work you have done already. If your website has been fully optimized already then it’s time to focus on publishing fresh content including blogs, guest posts on relevant sites and social media content. If your website needs a little work (we can carry out a content review for you) then it’s time to go back to basics with your content.

Here are just some of the reasons a content marketing strategy should be a priority:

  • It allows a business to define and build its brand and to keep content consistent and engaging.
  • You can use different content to target different groups. For example, you could keep content lighter on your social media channels and more formal on your website, depending on your overall business style and tone.
  • You can devise key performance indicators (KPIs) to determine what content works, what magic formulas to repeat, etc.
  • A content strategy helps you to avoid second-guessing and before long you will have a clear idea of what works...and what doesn’t.

How Mint Copy Can Make Your Content Strategy Work

So, now you may be thinking – “Okay, so I just post more blogs and start a Facebook business page. That’s easy!” On the surface, these tasks are easy, but do you really have the time to keep up with posting fresh and engaging content every day, keeping up with content marketing trends and monitoring your traffic and KPIs? Wouldn’t it be great if you could hand those tasks over to a copywriting professional seasoned in all types of SEO copywriting and who will take the time to really know your business and what makes your target audience tick?

At MintCopy we have helped many businesses, large and small, to build a robust and effective content strategy that can be used for years, and with great results. We offer our clients the winning ingredients of not only being able to write great copy, but also knowing how to get Google’s attention and making your business irresistible to your target market. 

Quoting Albert Einstein, “Insanity is repeating the same mistakes and expecting different results”. Don’t let content marketing drive you insane. Talk to us at MintCopy. Call 888-646-8003 or send us an email.  

Share


Recent Posts

Sheetal Pinto - 8/5/2021 06:00

Why are you creating content? In addition to education and entertainment, content can increase brand awareness, generate leads, and establish credibility. But at its core, marketing content has the responsibility to deliver a return on investment (ROI) in the form of sales. Whether you have a brick-and-mortar location or an e-commerce store, your marketing dollars need to convert to real income. One way to find success with your content strategy is to think about your customer’s journey.

Sheetal Pinto - 7/29/2021 06:00

Something we hear quite often from clients is, “We have a creative team, so we can write our own content”. The confidence and enthusiasm are wonderful to see. But here’s what makes content creation so challenging. You can put a lot of effort and creativity into your content, but without audience engagement, it’s like cooking up a storm worthy of a banquet without any guests. The true measure of successful content isn’t what you put into it, but what your audience does with it.

Sheetal Pinto - 7/22/2021 06:00

According to eMarketer, Google Home is the most popular smart speaker in Canada, with Amazon Echo right behind. It’s estimated that almost 20% of the population used smart speakers in 2020. Even more important, voice technology is on the rise, as Media in Canada reports. Over 88% of Canadians are using voice search. If your business isn’t addressing voice search in your SEO content, you could be missing out.

Sheetal Pinto - 7/15/2021 06:00

Imagine yourself in a real-life social situation. Will you stand around and talk to others in the room even if they aren’t listening or seem bored and disinterested? Umm, awkward. It’s no different in the online world, but many of us don’t realize it. If your Facebook posts are talking but nobody is listening, your social content is not doing a very good job.

Sheetal Pinto - 7/8/2021 06:00

What if there was a way to position your brand as authoritative? What if your content could provide social proof? What if you could show your customers how successful you are at helping other customers? The winning solution in your content strategy is case studies. You can accomplish 3 key content marketing goals with case studies—build credibility, generate interest, and encourage conversion.
Case studies capture stories of how your brand solved a problem for a real person or business. A case study lets you paint a picture through words to make your business shine. Your customers’ success stories are just waiting to be told. A case study is a valuable content piece in which readers can see themselves getting results.   

Sheetal Pinto - 6/24/2021 06:00

Recognizing the value and importance of content marketing, you’ve decided you need help. Professional copywriting delivers the results you want. So, you’re now looking for a content agency. There’s no shortage of options. Sifting through the different agencies in a simple online search can be time consuming. You need a plan to find the one that fits your needs and is up to speed on the latest content best practices.
Here are four questions you can ask to help you sort through the field to find a content agency that will drive results.

Sheetal Pinto - 6/17/2021 06:00

Small business owners wear a lot of hats. As an expert multitasker, you’ve probably learned that there are times when you can manage two or three things at once. Then, there are those jobs that need your full focus. We are thinking, bookkeeping, inventory, and content editing and proofreading. If you’re involved in both creating and posting content, wearing both hats at the same time can cause confusion in the final output. With years of experience creating content for a range of industries, here are proven tips from our SEO copywriters for editing content and then proofreading content; because they aren’t the same thing.  

Sheetal Pinto - 6/10/2021 00:00

In the lean, mean structure of smaller businesses, in-house copywriters often don’t specialize in copywriting. It’s just one of many hats they wear as part of their overall duties. Creating high quality digital content isn’t easy. Consumer behaviours change, Google’s algorithms change, search trends change, and all of this means content must adapt. Copywriters who work on their writing skills and keep up with the user experience will be more effective. Here are four tips from great novelists that can take your content writing to the next level.

Sheetal Pinto - 6/3/2021 13:19

Thirty years ago, we were using desktop-based PCs with dial up connections. Today, smartphones fit in the palm of our hands, allowing us to be connected from literally anywhere in the world. Wearables go a step further; you just strap a smartwatch on to your wrist and it packs a punch. People consume content differently, too. Instead of reading long documents, most people skim content for quick answers. Your content strategy must keep up with your audience. Using pillar pages and cluster posts to organize content is an efficient approach that benefits your readers and your SEO rankings. And oh, your writers will thank you profusely, too!

Sheetal Pinto - 5/27/2021 06:00

You are an expert in your field, which gives you a lot of credibility and authority when creating content for your business. You don’t have to be a copywriter to share your story. You simply have to know how to tell it to your reader. Here are some of our best tips to help you create high-quality website content.