Content Marketing Blog mint

Content Marketing Blog

Our Content Strategy Is Going Nowhere...What Can We Do To Change That?

Congratulations! You HAVE a content strategy
That’s a great thing, you know. In an age where success is largely shaped by what you do online, having a content plan is a good start, even if right now that plan doesn’t seem to be working as well as you hoped.

So, let’s take a look at why your content efforts may be falling a little flat and those visitors and conversions are on the low side or even non-existent. Actually, ALL websites receive traffic of some kind whether it is search engines indexing your site, spammers looking for a blog to target or good quality targeted traffic that has a high chance of conversion. This last one is the traffic we really care about and will be focusing on.

I have a website and a blog. What’s going wrong?

This is a great start too, but it’s also where many businesses end their digital marketing efforts. They throw up a few web pages, add a few blog posts now and again and they think the work is done. In fact, content marketing is an ongoing labour of love. You need to keep refreshing and revitalizing your website and other channels with high quality content to keep the search engines and your target audience engaged.  Do this, and you will see the results you want.

So what can I do to reboot my content marketing strategy?

That’s a great question and the answer depends on how much work you have done already. If your website has been fully optimized already then it’s time to focus on publishing fresh content including blogs, guest posts on relevant sites and social media content. If your website needs a little work (we can carry out a content review for you) then it’s time to go back to basics with your content.

Here are just some of the reasons a content marketing strategy should be a priority:

  • It allows a business to define and build its brand and to keep content consistent and engaging.
  • You can use different content to target different groups. For example, you could keep content lighter on your social media channels and more formal on your website, depending on your overall business style and tone.
  • You can devise key performance indicators (KPIs) to determine what content works, what magic formulas to repeat, etc.
  • A content strategy helps you to avoid second-guessing and before long you will have a clear idea of what works...and what doesn’t.

How Mint Copy Can Make Your Content Strategy Work

So, now you may be thinking – “Okay, so I just post more blogs and start a Facebook business page. That’s easy!” On the surface, these tasks are easy, but do you really have the time to keep up with posting fresh and engaging content every day, keeping up with content marketing trends and monitoring your traffic and KPIs? Wouldn’t it be great if you could hand those tasks over to a copywriting professional seasoned in all types of SEO copywriting and who will take the time to really know your business and what makes your target audience tick?

At MintCopy we have helped many businesses, large and small, to build a robust and effective content strategy that can be used for years, and with great results. We offer our clients the winning ingredients of not only being able to write great copy, but also knowing how to get Google’s attention and making your business irresistible to your target market. 

Quoting Albert Einstein, “Insanity is repeating the same mistakes and expecting different results”. Don’t let content marketing drive you insane. Talk to us at MintCopy. Call 888-646-8003 or send us an email.  

Share


Recent Posts

Sheetal Pinto - 9/17/2020 06:00

When you started your business, you may have begun with a business plan. Over time, your business plan may have changed and adapted as you learned more, and the marketplace changed. The current pandemic has definitely required many businesses to pivot on their strategies. Your content strategy must be dynamic, just like your business plan. Whether you’ve been creating content for many years or are just starting to invest in content marketing, you need to start with a solid foundation.

Sheetal Pinto - 9/3/2020 05:45

Key Considerations and How to Decide 

Creating quality content to keep your SEO strategy on target and to provide relevant information to your audience can get overwhelming. Content is vital to your overall marketing plan. You need content as much as you need customers. At some point, you may think that you need to outsource your content creation. Do you hire an in-house copywriter? Should you sign on with a content agency? Both options have pros and cons. Let’s take a look at some of the considerations to think about to make the decision that is right for your business.

Sheetal Pinto - 8/27/2020 06:00

Relevance is the KEY to Writing High Ranking SEO Content

If your customer could only see the title of your last blog post, what would she know about your brand? Would the title alone be compelling enough to make her click through to find out more? Is the title clear and descriptive? Would a stranger know what the text was about without any other context? This idea of context and clarity is important to think about when you’re creating content for your website, blog, and social channels. Remember that Google, like other machines, cannot read—it can only try to guess what your content is about, from the way you lead into it—with titles, meta descriptions, headers, and keywords. Experienced SEO copywriters know how to help Google guess correctly. 

Sheetal Pinto - 8/20/2020 06:00

Here's How the Best of the Best Do It!

Content marketing is what we now call “storytelling”. Going back to the art of storytelling, think of the greats—and we don’t mean just Hans Christian Anderson, Enid Blyton, Grimm Brothers, and other master storytellers. Think of grandma, and grandpa, and Nanny Pat, and Bill the bartender, and Joe at the car repair shop, and Bob the barber, and so many others who told the most interesting stories you still fondly recall. What made them so interesting? They talked about everything from man’s first steps on the moon to today’s town gossip to why brussels sprouts are worth trying to where you can catch the best fish and how. You gave your ear to these storytellers because you trusted them to have your best interests at heart. And that, is the key to content marketing. Tell a good story but also in a way that instill trust in the audience. That’s what the best content marketers do.

Sheetal Pinto - 8/13/2020 15:07

Your In-House Assets are a Goldmine!

Even if you’re new to SEO, you know that search engine algorithms and ranking systems look for new content online. Creating content on a regular basis can seem like a daunting task and getting that content blueprint or content calendar in place can take forever. Even if you hired the best copywriters in North America, they still need the themes, topics, and ideas to come from you. Most business owners don’t realize this—you could be sitting on a treasure box of content within your company. If you are struggling with finding new ideas for content, stop trying to reinvent the wheel. Use the assets you have. Think of it a little bit like your favourite foods, many of which were created from leftovers that some creative cook decided to use instead of throwing out!

Sheetal Pinto - 8/6/2020 06:00

They say a picture is worth a thousand words. A video must be worth 100,000 or more words by that rate. Video is a powerful medium that lets your business tell a story. Consumers respond to video. Google reports that watch time for shopping-related videos grew by 5X over two years. A Google-commissioned study found that “YouTube reaches more 18 to 49 year-olds in an average week than all cable TV networks combined.” Video can be an important part of your content strategy. But it needs some support with written content. Meaningful, keyword-rich text descriptions can help increase viewership and sharing for your online videos.

Sheetal Pinto - 7/30/2020 06:00

How to Create a Case Study for Your Website

A case study is a unique content marketing tool that can be used effectively to drive leads and sales. In a B2B Marketing survey, case studies were found to be the most effective content format. Not surprising at all, because we know that everyone loves a great story! While there is so much emphasis on storytelling in online content, case studies are not as common as blog posts or video in content strategy. Let’s talk about case studies and how to write one that works for your business.

Sheetal Pinto - 7/23/2020 00:00

 Google is the most popular search engine, capturing over 70% of search market share and over 85% of mobile search. It’s used for entertainment, business, education, medical care, and more by millions of people. And yet, many people don’t realize Google’s full power as a search engine. Google has many different ways to provide users with relevant search results. As a content marketer, you should know how to search effectively and adapt your SEO strategy keeping in mind Google’s power users.

Sheetal Pinto - 7/16/2020 06:00

“How-to" content is a popular motif for almost every industry. Readers enjoy these online tutorials and educational learning materials. Google reported back in 2015 that 91% of smartphone users turned to their device while completing tasks and called these “micro-moments”. An estimated 100 million hours of “how-to content” was consumed in North America alone that year. In 2020, the number is, undoubtedly, a lot higher. Consumers want to know how to do things and want to do themselves or at least understand the process. Digital marketing can tap into that need by producing content to solve problems. Taking advantage of these micro-moments through “how-to” content can deliver significant results for your branding and visibility.

Sheetal Pinto - 7/9/2020 06:00

Sharing Your Brand Story through Content

In today’s marketplace, it’s not enough to have a great product or service. The best brands go much deeper and connect to consumers on an emotional level. Just think about the brands you personally love and buy. Talkwalker, a social analytics firm, just released its list of the world’s favorite brands. You’ll probably never guess which international icon tops the list - Lego. Other brands that made the top 10 were - The Container Store, Celebrity Cruises and Four Seasons Hotel. Most people played with Lego as children, which is one reason we connect so readily with the product. As adults, we buy Lego for our children and maybe even invest in some of their kits for ourselves. It’s a brand we love because it’s part of our story. Every brand on the Talkwalker’s Top 10 list has at least one thing in common. They all use storytelling to connect with consumers as part of their brand love message.