Striking a Balance
You've been told time and time again that your online headlines need to be peppy, snappy and above all: clickable. What you haven't been told is how to write them, on a regular basis, for a variety of platforms, networks and interfaces.
While there isn't an exact science (though we're told they're working on it...), here are a few easy ways Marketing Experiments has determined that you can use to approach writing headlines that will stand out:
- Tell the customer what they get…right away: Whether it is a limited time offer or valuable information, state it right here.
- Meet their motivations: It’s tough to write headlines if you don’t know where your customers are coming from or why they are interested in your product, service or content. Do the research legwork to find out, then make sure your headlines match their motivations.
- Focus on facts, not fun: Headlines that prioritize clarity over cleverness will convert more—plain and simple.
Sounds easier said than done? It probably is, but you have an alternative. Work with the best content writers for optimized content from headlines to body copy. MintCopy offers website copy and SEO copywriting services to clients across Canada. Whether you require short PPC ad copy or more detailed news releases, we can help your company produce quality content that improves lead generation. Looking for leads in Mississauga or across North America? We can get those headlines working for you.
Hire MintCopy for all your copywriting needs. Contact the best SEO copywriters to learn more about how we can optimize your content marketing efforts. Call 888-646-8003 or send us an email for more information.