Content Marketing Blog mint

Content Marketing Blog

Your Customers Have Questions

Your FAQ Page Can Boost SEO and Customer Satisfaction

There are few acronyms as well-known as FAQ. The FAQ page, or Frequently Asked Questions, is an important section of a website, where customers can seek answers to the most pressing general questions. Whether it’s a company’s shipping policy or an important piece of instruction, FAQs make a customer’s life easier. The page can be found on all of the most visited websites in the world. Your business, whether big or small, can benefit from having one too.

FAQ pages can improve customer satisfaction and boost your site’s SEO ranking. While the former is easy to comprehend, the latter point may come as a surprise. According to Mike Murray, an FAQ page is one of the most underrated aspects of your site. This is because it directly pinpoints answers to any questions your customers have. “Treat the FAQ as an asset even if it’s a mere blip in your overall site,” he writes.1

Give me an S! Give me an E! Give me an O!

According to writer Susan Greene, a good FAQ page will not only “advance potential sales,” but it can also improve the overall effectiveness of your marketing strategy. This is because the page plays a big role in your website’s rank system for search engines. As Greene explains, “FAQ pages rank in importance with your Home and Order Now pages. They’re an integral part of good navigation and product presentation for most websites, if only because visitors have come to expect one.” 2

In simple terms, your customers are used to looking for FAQ pages to answer their immediate questions and gauging an overall idea of your online site. Having one increases the likelihood of customers finding your page through a search engine when they are looking for a particular solution or answer to a question.

The Essentials for an FAQ Page

What makes an effective FAQ page? Addressing common questions associated with your products and services is integral for your page. In addition to that, here are a few tips that can help your page stand out among the searches.

  • Stay Organized: A well-organized FAQ page is an easy to navigate FAQ page. By grouping your questions into categories, you’re helping your customers seek their answers without getting lost or flustered in their search. This is beneficial not only for their experience, but your overall ranking on the search engines too.
  • Speak their Language: Depending on your business, you might have numerous technical terms and acronyms that are simple for you, but complicated for an average consumer to understand. Remember to use your customer’s language so they can find their answers quicker and easier. Simple language is also best for voice assistant systems to pick up and will help your site rise in rankings.
  • Think Visual: Visuals add value to the page and your site overall. Having screenshots, images or even a simple icon system can help enhance your FAQs. Visuals are also a great way to be more accessible for different kinds of learners and people who are in the midst of learning a new language.

Questions are the best way to engage with new information. For businesses, having an FAQ page allows for customers to find the answers they need and learn new things as they read. This simple, often forgotten addition to a website can play a huge role in keeping your customers happy and visiting.

The world of SEO can be a challenging one to navigate. Our team at MintCopy has trained writers who are experts in SEO and content marketing. They follow digital copywriting best practices to enhance your marketing strategy and help you achieve greater business success online.

Use our online form to get in touch today. Follow us on Facebook, LinkedIn, Google+ and Twitter to stay updated on the latest content marketing trends.

1https://contentmarketinginstitute.com/2019/02/how-to-faq-pages-seo/

2https://www.susangreenecopywriter.com/articles/why-your-website-must-have-an-faq-page.html

Share


Recent Posts

Sheetal Pinto - 8/5/2021 06:00

Why are you creating content? In addition to education and entertainment, content can increase brand awareness, generate leads, and establish credibility. But at its core, marketing content has the responsibility to deliver a return on investment (ROI) in the form of sales. Whether you have a brick-and-mortar location or an e-commerce store, your marketing dollars need to convert to real income. One way to find success with your content strategy is to think about your customer’s journey.

Sheetal Pinto - 7/29/2021 06:00

Something we hear quite often from clients is, “We have a creative team, so we can write our own content”. The confidence and enthusiasm are wonderful to see. But here’s what makes content creation so challenging. You can put a lot of effort and creativity into your content, but without audience engagement, it’s like cooking up a storm worthy of a banquet without any guests. The true measure of successful content isn’t what you put into it, but what your audience does with it.

Sheetal Pinto - 7/22/2021 06:00

According to eMarketer, Google Home is the most popular smart speaker in Canada, with Amazon Echo right behind. It’s estimated that almost 20% of the population used smart speakers in 2020. Even more important, voice technology is on the rise, as Media in Canada reports. Over 88% of Canadians are using voice search. If your business isn’t addressing voice search in your SEO content, you could be missing out.

Sheetal Pinto - 7/15/2021 06:00

Imagine yourself in a real-life social situation. Will you stand around and talk to others in the room even if they aren’t listening or seem bored and disinterested? Umm, awkward. It’s no different in the online world, but many of us don’t realize it. If your Facebook posts are talking but nobody is listening, your social content is not doing a very good job.

Sheetal Pinto - 7/8/2021 06:00

What if there was a way to position your brand as authoritative? What if your content could provide social proof? What if you could show your customers how successful you are at helping other customers? The winning solution in your content strategy is case studies. You can accomplish 3 key content marketing goals with case studies—build credibility, generate interest, and encourage conversion.
Case studies capture stories of how your brand solved a problem for a real person or business. A case study lets you paint a picture through words to make your business shine. Your customers’ success stories are just waiting to be told. A case study is a valuable content piece in which readers can see themselves getting results.   

Sheetal Pinto - 6/24/2021 06:00

Recognizing the value and importance of content marketing, you’ve decided you need help. Professional copywriting delivers the results you want. So, you’re now looking for a content agency. There’s no shortage of options. Sifting through the different agencies in a simple online search can be time consuming. You need a plan to find the one that fits your needs and is up to speed on the latest content best practices.
Here are four questions you can ask to help you sort through the field to find a content agency that will drive results.

Sheetal Pinto - 6/17/2021 06:00

Small business owners wear a lot of hats. As an expert multitasker, you’ve probably learned that there are times when you can manage two or three things at once. Then, there are those jobs that need your full focus. We are thinking, bookkeeping, inventory, and content editing and proofreading. If you’re involved in both creating and posting content, wearing both hats at the same time can cause confusion in the final output. With years of experience creating content for a range of industries, here are proven tips from our SEO copywriters for editing content and then proofreading content; because they aren’t the same thing.  

Sheetal Pinto - 6/10/2021 00:00

In the lean, mean structure of smaller businesses, in-house copywriters often don’t specialize in copywriting. It’s just one of many hats they wear as part of their overall duties. Creating high quality digital content isn’t easy. Consumer behaviours change, Google’s algorithms change, search trends change, and all of this means content must adapt. Copywriters who work on their writing skills and keep up with the user experience will be more effective. Here are four tips from great novelists that can take your content writing to the next level.

Sheetal Pinto - 6/3/2021 13:19

Thirty years ago, we were using desktop-based PCs with dial up connections. Today, smartphones fit in the palm of our hands, allowing us to be connected from literally anywhere in the world. Wearables go a step further; you just strap a smartwatch on to your wrist and it packs a punch. People consume content differently, too. Instead of reading long documents, most people skim content for quick answers. Your content strategy must keep up with your audience. Using pillar pages and cluster posts to organize content is an efficient approach that benefits your readers and your SEO rankings. And oh, your writers will thank you profusely, too!

Sheetal Pinto - 5/27/2021 06:00

You are an expert in your field, which gives you a lot of credibility and authority when creating content for your business. You don’t have to be a copywriter to share your story. You simply have to know how to tell it to your reader. Here are some of our best tips to help you create high-quality website content.