Content Marketing Best Practices that Garner Attention
Remember the movie, “Field of Dreams”? It made popular the phrase, “If you build it, he will come”. Shoeless Joe and other baseball legends may have magically appeared on a cornfield-turned-baseball diamond. However, when it comes to content marketing, your audience will need more than a field of dreams to attract their attention. If you’re trying to get more traffic to your website, don’t wait for your local SEO efforts to direct your audience. Give them a hand with these proven content strategies.
Link to Your Site in Emails
Emails are still a viable promotional tool. Don’t let your thoughtfully crafted website content go unread. Link to relevant content on your site when you’re sending a newsletter or a promotion to your readers. Your email customers want to hear from you; that’s why they signed up. Use the copywriting on your website to support your efforts.
Work with Influencers
Popular social influencers are a tried-and-true method to direct traffic to your website. The right influencer can add credibility to your brand for followers to connect with you. Before you look for an influencer, know your target audience. Think about your brand and the kind of influencer you want. You may have some influencers in your following already, so look close to home to start. Think quality, not quantity. You want an influencer who will partner with you to build your brand and someone your customer will respond to.
Use Social Media to Drive Traffic to Your Website
Share content on social media that directs your audience to your website. Find the channel that works for your business based on demographics and content production. Don’t just send social media followers to your home page, which is often very broad and generic. Give your readers a reason to read your blog or to watch a video. Make sure your webpages are strategically optimized, because you want search engines to notice that people are consuming your content.
Invite Guest Bloggers
You’ll reach a bigger audience by giving guest copywriters a chance to write for your blog. The guest author will usually share the blog post with their own audience, which helps you reach new people. Current readers can learn from the guest blogger as well. Your own team may even get some new ideas out of a guest author.
Engage with Your Audience
Your audience wants to know that you care about them. When you engage with your community, you increase your outreach. Respond to comments and include a link to relevant content on your site. Offer giveaways or conduct polls to find out more about your audience’s likes and preferences.
Get Help from an Experienced Content Agency
Maintaining content on a website, through email, and on social media can be a lot for a small business. MintCopy has writers with SEO and diverse industry experience who can support your content marketing needs. Contact us to learn more about our content services.