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A Lesson in Content Marketing for Schools

Having a strong content strategy builds your school’s reputation, attracts new students and brings your community together. It may even encourage alumni to donate and support your school in many ways.  The challenge is bringing together many departments and goals while having an engaging website and keeping up with social media. To be successful, it’s important for modern-day schools to be active online and on social media. Your school can also differentiate itself through an engaging online platform.

Collaborate with Other Departments

Many schools have different social media pages for each department, music, art, athletics and administration. When you include a separate IT department that manages only the website, it can get unwieldly. Although each page within social media or the website might have different goals, you can still share content and stories to celebrate the school. This is another way to grow your outreach without spending additional money or creating new content. Working together and communicating about the content, you provide different aspects of school life without working so hard and getting sub-par results.

Create a Relationship with Your Audience 

To reach a diverse audience, you have to think about all the different people you are trying to reach. Your school may need to provide information to both parents and students as your recruitment strategy. You may want to attract top faculty and guest lecturers/speakers. The local politicians and policy makers may be another segment of your target audience so you can garner their support for community initiatives involving your school. You may need to adjust your message to different generations on different platforms. Dig into what the consumer needs to make the decision to attend your school, and then provide that information. 

Engage with Current Students

Current students may be with you for a few years. Take some time to build a relationship with that audience through your content. Use your online presence to showcase current information for students, such as meal plans, activities, sports, or anything happening within your school. Ask students to be part of your content by having them take pictures of what the school means to them or what their life is like as a student. Students can share these stories with their friends and family, making your reach even broader.

Don’t Forget that Your Audience Goes Beyond Students

Parents and grandparents of students may read your content. Local citizens follow schools to be aware of what is going on. Alumni want to know what’s happening in your school. Post content that showcases what your school is doing within the community and even farther. Think beyond your students to grow your audience. Local content about the area can be part of your recruiting tools, but it can also foster a sense of community between the school and your city.

Plan and Analyze Your Content 

Just as teachers have a calendar for teaching, content marketing for your school revolves around a plan for the year. Look at your school calendar to determine what information your audience needs at the time. Develop your content strategy. Set goals. Create content. Analyze how your content is doing. Use that information to optimize content. Your institution isn’t only providing information about your educational program, you’re building an online presence to build trust with future consumers.

Talk to the MintCopy SEO professionals about maximizing your school’s content strategy with relevant and informative content.

Use our online form to get in touch. You can also follow us on FacebookLinkedIn, and Twitter to stay up-to-date with the latest content marketing trends.

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