Content Marketing Blog mint

Content Marketing Blog

A Lesson in Content Marketing for Schools

Having a strong content strategy builds your school’s reputation, attracts new students and brings your community together. It may even encourage alumni to donate and support your school in many ways.  The challenge is bringing together many departments and goals while having an engaging website and keeping up with social media. To be successful, it’s important for modern-day schools to be active online and on social media. Your school can also differentiate itself through an engaging online platform.

Collaborate with Other Departments

Many schools have different social media pages for each department, music, art, athletics and administration. When you include a separate IT department that manages only the website, it can get unwieldly. Although each page within social media or the website might have different goals, you can still share content and stories to celebrate the school. This is another way to grow your outreach without spending additional money or creating new content. Working together and communicating about the content, you provide different aspects of school life without working so hard and getting sub-par results.

Create a Relationship with Your Audience 

To reach a diverse audience, you have to think about all the different people you are trying to reach. Your school may need to provide information to both parents and students as your recruitment strategy. You may want to attract top faculty and guest lecturers/speakers. The local politicians and policy makers may be another segment of your target audience so you can garner their support for community initiatives involving your school. You may need to adjust your message to different generations on different platforms. Dig into what the consumer needs to make the decision to attend your school, and then provide that information. 

Engage with Current Students

Current students may be with you for a few years. Take some time to build a relationship with that audience through your content. Use your online presence to showcase current information for students, such as meal plans, activities, sports, or anything happening within your school. Ask students to be part of your content by having them take pictures of what the school means to them or what their life is like as a student. Students can share these stories with their friends and family, making your reach even broader.

Don’t Forget that Your Audience Goes Beyond Students

Parents and grandparents of students may read your content. Local citizens follow schools to be aware of what is going on. Alumni want to know what’s happening in your school. Post content that showcases what your school is doing within the community and even farther. Think beyond your students to grow your audience. Local content about the area can be part of your recruiting tools, but it can also foster a sense of community between the school and your city.

Plan and Analyze Your Content 

Just as teachers have a calendar for teaching, content marketing for your school revolves around a plan for the year. Look at your school calendar to determine what information your audience needs at the time. Develop your content strategy. Set goals. Create content. Analyze how your content is doing. Use that information to optimize content. Your institution isn’t only providing information about your educational program, you’re building an online presence to build trust with future consumers.

Talk to the MintCopy SEO professionals about maximizing your school’s content strategy with relevant and informative content.

Use our online form to get in touch. You can also follow us on FacebookLinkedIn, and Twitter to stay up-to-date with the latest content marketing trends.

Resources:

 

Share


Recent Posts

Sheetal Pinto - 9/21/2023 06:00

Include Your POV to Encourage Conversion

Imagine how differently we'd see Star Wars if it was told through the eyes of a stormtrooper trying to get his next promotion or through Chewbacca's point of view. The reader of a story interprets the tale through the perspective of the narrator. Choosing an engaging and valuable point of view (POV) is essential to the narrative. You may not think of your content as a novel or a movie, but you're still telling a story through your blogs, email newsletters, videos, and other forms of digital content. Offering a unique POV with your online content can help make your brand stand out.

Sheetal Pinto - 9/7/2023 06:00

SEO Strategy Tips from Presenters at CMW 2023

According to a LinkedIn report, professionals can expect their jobs to change by 65% by 2030 due to the implementation of Artificial Intelligence. AI tools are making their way into every industry, including SEO and content marketing. Don't fire your copywriters just yet though – you need them now more than ever before! Content Marketing World asked its presenters and experts to provide their best tips for 2023 to incorporate AI into your content strategy. Here's an overview.

Sheetal Pinto - 8/24/2023 06:00

Here's An Idea on How to Handle this Latest Change

Remember the football gag from the Peanuts cartoon? Charlie Brown goes to kick a football and Lucy pulls it out at the last minute, causing him to fall on the ground. There's a number of punchlines, but the bottom line was that he shouldn't have trusted Lucy. SEO is kind of like that. Just when you think you're winning the SEO game, Google changes the algorithm. You're knocked back down in the search rankings, wondering what happened. Recently, Google made an update that changes how some content is viewed in the rankings. Learn more about the latest update to the search engine algorithm that changes the way HowTo content is displayed in search results, to understand why it matters.

Sheetal Pinto - 8/10/2023 06:00

“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness,…” The opening paragraph of “A Tale of Two Cities” is considered one of literature’s greatest openers. Back in 1859, in times when reading books was possibly one of the few indoor entertainment activities people engaged in, Charles Dickens had the skill to hook the reader right at the start. Of course, he also had the skill to finish with a flourish — “It is a far, far better thing that I do, than I have ever done; it is a far, far better rest that I go to than I have ever known.” That closing line is among those most praised in literature.

Getting back to the point—you can transform every introduction into an irresistible hook that commands your audience's attention. Here are some ideas for creating an opening that will resonate with your audience and stay with them. 

Sheetal Pinto - 7/27/2023 06:00

Your Audience Cares about Smart Content (and so does Google!)
The length of content has been hotly debated for years. Ask the experts and you’ll get opinions that favor either side. It's like an ongoing arm-wrestling match between two equally fierce contenders. In the blue corner, we have the heavyweight champion of information, the Long-Form Content. With its vast word count and lengthy videos, it's like an all-you-can-eat buffet of knowledge. In the red corner, we have the nimble and attention-grabbing Short-Form Content. Like a swift and satisfying snack, it quickly captivates your audience. Think hors d'œuvres (or amuse-bouche if you want a ‘fancier’ analogy!).

Long-form content has benefits of keeping your reader engaged. Short-form content can grab the reader’s attention without a big commitment. Which one suits your needs? Let’s dig deeper to answer that question. 

Sheetal Pinto - 7/13/2023 06:00

Borrow Success Tips from Netflix!

What's the most common backup plan for winding down? Umm… Netflix and couch time?
It's fun, relaxing, and fantastically, never gets old.
What if you brought that same magic to your content? Content marketing revolves around engaging and retaining the attention of your audience — and no one does that better than Netflix. It's not enough to simply produce content; you need to create an experience that keeps your audience coming back for more. Our experienced copywriters have some useful tips to tell you how.

Sheetal Pinto - 6/29/2023 14:58

Create Content to Engage Your Technical Audiences

Hey there, manufacturing mavens! Welcome to the wacky world of digital marketing, where creativity reigns and humour is the secret ingredient to winning over your technical audience. We get it, and we do understand—your industry may seem as serious as a CNC milling machine, but your content doesn’t have to be the same. There is a way to break the monotony and loosen those bolts of seriousness. Here is our simple guide into the realm of conversational content that will engage even the most technically inclined folks. So, grab your safety goggles and buckle up for a whimsical ride into the world of manufacturing content marketing!

Sheetal Pinto - 6/7/2023 06:00

Picture this: you're out on a beautiful sunny day, casting your line into the deep sea of marketing. But instead of using a regular old worm, you're armed with the mighty power of content. Content marketing is like the perfect bait that attracts your target audience and hooks their attention.

Sheetal Pinto - 5/25/2023 06:00

In the past month alone, our team has worked with more than a few small businesses all fired up to jump on the content marketing bandwagon. Because guess what, they have heard of ChatGPT and other ‘magical’ content creation tools that fill them with confidence that they too can dish out content like a pro. Of course they can, with one caveat though—digital content, whether created using generative AI or by professional copywriters must serve a human audience for whom it proves undeniably valuable. So, we’ll take this opportunity to go back to the basics and cover the essentials of how to function effectively in the realm of digital content marketing.   

Sheetal Pinto - 5/11/2023 06:00

What Kind of Material Should I Read for Business Insights?

Reading is like the spinach of the writing world, except instead of bulging muscles, it gives you bulging vocabularies! The more you read, the more you absorb the written word and the better equipped you are to string together coherent sentences that engage, convert, and transform. It's like a superpower, except instead of flying or shooting lasers out of your eyes, you can craft an epic tale that will make people laugh, cry, and question their existence all at once. So don't skip your literary greens, folks. Your writing muscles will thank you!
Are you struggling to write compelling content for your business? Don't worry, you're not alone. But before you hit that panic button, remember what Stephen King said, "If you don't have time to read, you don't have the time (or the tools) to write. Simple as that." Yes, that Stephen King. The horror writer. If he can dish out writing advice, so can we! And the advice is simple: read. Here are 3 reasons to build a reading habit.