Using Topic-Based Content for SEO Success
Just when you think you think you’ve got a good handle on Google’s search algorithm the company rolls out another update that makes you go back to the drawing board. Pillar content is a newer aspect of SEO that needs to become part of your content strategy. Organizing content by topic helps users find the information they need and presents your website up as an authority on a particular subject. Start with a broad topic, then include complementary topics.
What Are Pillar Pages?
A pillar page is what connects several pieces of related content on your website. It’s like a cornerstone that brings all the information relating
to one topic together. If your business deals with home remodeling, one of your pillar pages might be kitchen remodeling. From there, you link all your content related to kitchen remodeling. The pillar page broadly covers the topic. The content featured
on a pillar page delves deeper into the topic.
Pillar pages are not to be dismissed as long form content; they are more that that. Consider them to be the foundation of your content infrastructure, designed to give the user more in-depth information relevant to the main topic. To develop pillar pages:
- Start by identifying keywords and phrases relevant to your brand, company and industry.
- Think like a customer who is seeking content, in order to develop content around these keywords.
- Provide content that focuses on the keywords and will connect with your audience.
Pillar Pages Drive Content Development
Pillar pages reduce clutter on your website. It helps your SEO writing experts, whether in-house or through your content agency, organize content and provide information in a way that makes sense. This makes your website organized in a way that search engines prefer. Google’s algorithm supports topic-based content. Using internal links in your website is another way of building authority in your SEO strategy, which boosts results in search. Pillar pages organize your website for search engines and customers.
More importantly, pillar pages offer your users more reasons to stay on your site and learn about your product and services. Users can better navigate your website content, which helps you get potential customers into your pipeline and provide a better experience for them.
While content marketing is getting more complex every day, there are ways to simplify content creation, refine content strategy and deliver the best content experience for your audience. Understanding your audience, providing relevant content and maintaining consistency can get overwhelming when you’re trying to manage your business. Hire the SEO content writers at MintCopy to build pillar pages for your website. We can help your achieve your goals to grow your audience and boost your SEO rankings.