Content Marketing Blog mint

Content Marketing Blog

Create Lasting Wins with Pillar Pages

Using Topic-Based Content for SEO Success 

Just when you think you think you’ve got a good handle on Google’s search algorithm the company rolls out another update that makes you go back to the drawing board. Pillar content is a newer aspect of SEO that needs to become part of your content strategy. Organizing content by topic helps users find the information they need and presents your website up as an authority on a particular subject. Start with a broad topic, then include complementary topics.

What Are Pillar Pages?

A pillar page is what connects several pieces of related content on your website. It’s like a cornerstone that brings all the information relating to one topic together. If your business deals with home remodeling, one of your pillar pages might be kitchen remodeling. From there, you link all your content related to kitchen remodeling. The pillar page broadly covers the topic. The content featured on a pillar page delves deeper into the topic.
Pillar pages are not to be dismissed as long form content; they are more that that. Consider them to be the foundation of your content infrastructure, designed to give the user more in-depth information relevant to the main topic. To develop pillar pages:

  • Start by identifying keywords and phrases relevant to your brand, company and industry.
  • Think like a customer who is seeking content, in order to develop content around these keywords.
  • Provide content that focuses on the keywords and will connect with your audience.

Pillar Pages Drive Content Development 

Pillar pages reduce clutter on your website. It helps your SEO writing experts, whether in-house or through your content agency, organize content and provide information in a way that makes sense. This makes your website organized in a way that search engines prefer. Google’s algorithm supports topic-based content. Using internal links in your website is another way of building authority in your SEO strategy, which boosts results in search. Pillar pages organize your website for search engines and customers.

More importantly, pillar pages offer your users more reasons to stay on your site and learn about your product and services. Users can better navigate your website content, which helps you get potential customers into your pipeline and provide a better experience for them.

While content marketing is getting more complex every day, there are ways to simplify content creation, refine content strategy and deliver the best content experience for your audience. Understanding your audience, providing relevant content and maintaining consistency can get overwhelming when you’re trying to manage your business. Hire the SEO content writers at MintCopy to build pillar pages for your website. We can help your achieve your goals to grow your audience and boost your SEO rankings.

Use our online form to get in touch. You can also follow us on Facebook LinkedIn, and Twitter to stay up-to-date with the latest content marketing trends.

Resources

https://www.semrush.com/blog/best-tweets-semrushchat-how-to-create-pillar-content/

Share


Recent Posts

Sheetal Pinto - 9/29/2022 06:00

7 Assets You Need in Your Copywriting Arsenal

If you’re feeling like your content is getting dull and ordinary, it’s time to look at a few tools that can increase your reach and make your content more engaging. Fortunately, you don’t have to spend any money because you have easy access to these seven resources.

Sheetal Pinto - 9/15/2022 06:00

And the Perks of Gaining SEO Insights!

How do you measure the ROI when it comes to SEO? If you’re looking at the number of visitors to your website, you might be doing it wrong. The number of people who visit your site could be in the thousands, but if your content doesn’t convert, what difference does it make? Content isn’t cheap to create. The number of visitors to your site doesn’t tell the real story. Here are three metrics you can use to evaluate how your content is performing and whether your content marketing strategy is garnering its money’s worth.

Sheetal Pinto - 9/1/2022 06:00

How to Upgrade Your EAT & YMYL Content

Google is committed to making sure that its search results are helpful and relevant. Last year, Google made thousands of updates to its search algorithm with that in mind. Just a few days ago, another announcement about search was made, this time reminding content creators to create content with people in mind. What does that mean for SEO and copywriting? Here are three things to keep in mind when creating content. 

Sheetal Pinto - 8/18/2022 06:00

Why Your Content Must Be the Burning Question for Your Audience!

Google is constantly adding search features that help users get relevant information quickly. The “People Also Ask” feature has been around for a while, but it seems to be gaining traction as it’s being used in more searches. PAA boxes are another type of digital real estate, increasing your reach on a particular subject if you can get featured as an answer to a PAA question. Make it part of your content marketing strategy, even if you don’t rank for it immediately. The results might be slow, but they are worth waiting for.

Sheetal Pinto - 8/4/2022 06:00

And Why It's Important!

Featured snippets on Google are valuable digital real estate for your content marketing assets. These snippets are quick answers to search questions. Although snippets are designed to provide answers for the user without having to clickthrough to the page, Hubspot found that content with a snippet had a higher click-through rate of 2x or more, making this search feature important to your SEO strategy. If you can get your copywriting featured as a snippet, it builds your authority and visibility.

Sheetal Pinto - 7/21/2022 06:00

But Your Audience is Looking for Value!

Events can be a great way to promote your brand but getting people’s attention in the current landscape can be difficult. Start with an extensive content marketing plan that entices your audience to attend your event because they see VALUE in it. Here are useful content tips for event marketing.

Sheetal Pinto - 7/7/2022 06:00

Move Over 'Engine'; It's Time for 'Experience'

Work smarter, not harder can be applied to many different situations. Content marketing relies on artificial intelligence, but even so, your content can work smarter for your employees and customers. The key is using best practices and the right technology for SEO and copywriting.

Sheetal Pinto - 6/16/2022 06:00

Use the Right Content Nails!

‘Cinderella' is the classic rags to riches story. Her sisters wanted to marry the prince, but just dressing up as princesses wasn't enough. Nothing the sisters did could make the prince choose them. The glass slipper had to fit. The real match happened when the slipper fit perfectly. Content marketing is much like that fairytale perfect fit. Personalized content can be that perfect fit. Here's how to use the data you have about your customers to make the content fit.

Sheetal Pinto - 6/2/2022 06:00

Don't Rely on Endless Spreadsheets for Keyword Optimization

Phil Frost, Founder and COO of Main Street ROI, says, “Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users.” Google indexes information to provide relevant search results, not to make marketing easier. When you keep that in your mind as part of your content marketing strategy, you can use keywords to support your SEO strategy to provide engaging content that delivers value to your audience.

Sheetal Pinto - 5/19/2022 06:00

What You Need to Know

If there’s one thing you can count on, it’s that Google is going to update its search algorithm. Some experts estimate that Google makes 500 to 600 updates annually, or once or twice each day. Most of these changes don’t have a significant impact on your SEO strategy, but every now and then, one comes along that can have serious repercussions. Learn more about two new features of Google search that help users verify and evaluate search results.