Content Marketing Blog mint

Content Marketing Blog

Ensure Strong Rankings for your Digital Content: Part Two

More Expert Content Optimization Techniques

Last week, we covered part one of our tips on Strong Rankings for your Digital Content. As mentioned, SEO and the page ranking system are cornerstones of effective digital marketing. This week, we continue exploring some of the most important signals to consider when it comes to Google search engine optimization.

Be Wise, Optimize with Backlinks

In his article, “14 ranking signals you need to optimize for in 2019,” writer Aleh Barysevich lists consistent signals to ensure that your content is visible and successful online. Backlinks are one such signal. They remain a strong indication of authority for Google’s algorithm. Having backlinks from several different authority sites and trusted domains carries a lot of weight for the search engine.

With backlinks, less is not more – in fact, having more backlinks will help improve your SEO ranking. However, quality and quantity go hand in hand. Ensure that your numerous backlinks are high quality. Carrying out regular back link audits is an effective way to ensure that your links are in check, and you’re not getting scammed with irrelevant links, or even blacklisted domains.

Link anchor text is also relevant to SEO optimization. Barysevich stresses that your link’s anchor text should “maintain diversity” and be semantically relevant to the topic of your content. However, when compared to the link quantity and authority, anchor text is a slightly less important ranking factor.

User Experience is Everything

User Experience, or UX, is a bigger part of the digital experience now more than ever before. Having a fast and accessible website is imperative to score a high position in rankings. Good UX will also compel your audience to stay on your content longer and increase your authority online. Here are some tenets of UX that you should keep in mind:

  • Page Speed: It’s now an official page ranking factor for mobile. Like users, most marketers know that faster websites are more enjoyable to navigate. You can check your website speed at PageSpeed Insights, a site that measures your load speed and optimization.
  • Bounce Rate: According to Google, a bounce is a “single-page session on your site.” This means that a high bounce rate may signify people leaving your site more frequently. However, bounce rates also depend on the type of query a user might have. Try and keep a low bounce rate by ensuring your content is “sticky” and engaging for viewers.
  • Dwell Rate: Unlike bounce rates, dwell rates capture how successfully your content captures the time and attention of its page visitors. For Google, the longer a user stays on your site, the more relevant it is for a targeted audience.

Considering these signals when crafting your online presence can have a huge impact on your SEO ranking. At MintCopy, optimizing your content for greater visibility is what we do best. Contact us to learn more about how our writers can help elevate your brand presence online.  

Use our online form to get in touch today. Follow us on Facebook, LinkedIn, Google+ and Twitter to stay updated on the latest content marketing trends.

Share


Recent Posts

Sheetal Pinto - 9/15/2022 06:00

And the Perks of Gaining SEO Insights!

How do you measure the ROI when it comes to SEO? If you’re looking at the number of visitors to your website, you might be doing it wrong. The number of people who visit your site could be in the thousands, but if your content doesn’t convert, what difference does it make? Content isn’t cheap to create. The number of visitors to your site doesn’t tell the real story. Here are three metrics you can use to evaluate how your content is performing and whether your content marketing strategy is garnering its money’s worth.

Sheetal Pinto - 9/1/2022 06:00

How to Upgrade Your EAT & YMYL Content

Google is committed to making sure that its search results are helpful and relevant. Last year, Google made thousands of updates to its search algorithm with that in mind. Just a few days ago, another announcement about search was made, this time reminding content creators to create content with people in mind. What does that mean for SEO and copywriting? Here are three things to keep in mind when creating content. 

Sheetal Pinto - 8/18/2022 06:00

Why Your Content Must Be the Burning Question for Your Audience!

Google is constantly adding search features that help users get relevant information quickly. The “People Also Ask” feature has been around for a while, but it seems to be gaining traction as it’s being used in more searches. PAA boxes are another type of digital real estate, increasing your reach on a particular subject if you can get featured as an answer to a PAA question. Make it part of your content marketing strategy, even if you don’t rank for it immediately. The results might be slow, but they are worth waiting for.

Sheetal Pinto - 8/4/2022 06:00

And Why It's Important!

Featured snippets on Google are valuable digital real estate for your content marketing assets. These snippets are quick answers to search questions. Although snippets are designed to provide answers for the user without having to clickthrough to the page, Hubspot found that content with a snippet had a higher click-through rate of 2x or more, making this search feature important to your SEO strategy. If you can get your copywriting featured as a snippet, it builds your authority and visibility.

Sheetal Pinto - 7/21/2022 06:00

But Your Audience is Looking for Value!

Events can be a great way to promote your brand but getting people’s attention in the current landscape can be difficult. Start with an extensive content marketing plan that entices your audience to attend your event because they see VALUE in it. Here are useful content tips for event marketing.

Sheetal Pinto - 7/7/2022 06:00

Move Over 'Engine'; It's Time for 'Experience'

Work smarter, not harder can be applied to many different situations. Content marketing relies on artificial intelligence, but even so, your content can work smarter for your employees and customers. The key is using best practices and the right technology for SEO and copywriting.

Sheetal Pinto - 6/16/2022 06:00

Use the Right Content Nails!

‘Cinderella' is the classic rags to riches story. Her sisters wanted to marry the prince, but just dressing up as princesses wasn't enough. Nothing the sisters did could make the prince choose them. The glass slipper had to fit. The real match happened when the slipper fit perfectly. Content marketing is much like that fairytale perfect fit. Personalized content can be that perfect fit. Here's how to use the data you have about your customers to make the content fit.

Sheetal Pinto - 6/2/2022 06:00

Don't Rely on Endless Spreadsheets for Keyword Optimization

Phil Frost, Founder and COO of Main Street ROI, says, “Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users.” Google indexes information to provide relevant search results, not to make marketing easier. When you keep that in your mind as part of your content marketing strategy, you can use keywords to support your SEO strategy to provide engaging content that delivers value to your audience.

Sheetal Pinto - 5/19/2022 06:00

What You Need to Know

If there’s one thing you can count on, it’s that Google is going to update its search algorithm. Some experts estimate that Google makes 500 to 600 updates annually, or once or twice each day. Most of these changes don’t have a significant impact on your SEO strategy, but every now and then, one comes along that can have serious repercussions. Learn more about two new features of Google search that help users verify and evaluate search results.

Sheetal Pinto - 5/5/2022 06:00

Google, one of the largest companies in the world, relies on artificial intelligence for hundreds of it projects. It can seem a little hypocritical for Google to tell businesses that they can’t use AI-generated content on their website. Back in 2010, Google’s John Mueller said that using automated translation tools to create content for your website “could be viewed as being against our Webmaster guidelines.” Here we are, over 10 years later, and Mueller just tweeted that “content generators have been around since the start of the web…Most sites…don’t need help creating low-quality content.” There’s a big discussion in the SEO industry about AI-generated content.