Content Marketing Blog mint

Content Marketing Blog

Ensure Strong Rankings for Your Digital Content: Content Optimization Techniques

Follow these Expert Content Optimization Techniques

Digital marketing has become an essential avenue to achieve visibility and success for your business, online and offline. While most people are familiar with the basics, they may not be comfortable with SEO and the online page ranking system. It’s important to know that SEO is not just a buzzword, but rather an important addition to your digital marketing strategy. Algorithms and optimization may seem like complicated tech buzzwords, but learning how to navigate them will be imperative in the success of your digital content.

Hey Google, Rank this for Me

It comes as no surprise that Google is the most popular search engine in the world. Even the word “google” is synonymous with ‘look-up’ or ‘search.’ Google’s search algorithm uses over 200 signals to rank its content listings. And while the algorithm continues to change every year, some things remain constant. According to writer, Aleh Barysevich, here are some of the important signals to keep in mind when it comes to optimization. 

  1. Search Intent: Everyone has certain intent in mind when they search for something on Google. Google’s goal is to understand what that intent was, so they can provide users with the most relevant results.
    Try searching for your target keywords to understand what search intents might be hidden behind them. Seeing the results for your keywords can help you identify where you’re hitting the ball or missing the mark.
  2. Click Through Rates (CTR): It’s easy to understand why this might be one of the most important signals for Google. If people are clicking and staying on your content, you’re likely to have a strong CTR. An increase in CTR usually results in a ranking boost, since it signifies your content’s relevance to a large amount of people.
  3. Keywords: Keywords are your hidden weapons in conquering search results. The closer your keywords are to the beginning of the title, the better your chances of a high rank.  However, being overly generous with your use can result in penalization from the algorithm. Use them cautiously, effectively and only, when relevant.
  4. Be Comprehensive: Rather than matching content with singular keywords, Google now gives priority to pages that match the meaning of the search sentence. Being comprehensive can help you stand out and achieve success. Furthermore, your content will be relevant to the user – one of the best ways to ensure repetitive engagement and clicks on your site.
  5. Check your Grammar: While this seems redundant, grammar is an essential indicator of good quality work. Well-written, error free work is a signal to Google that your content is worth sharing with their users. Programs like Microsoft Word or Pages provide spelling and grammar checks, but it can be beneficial to look into programs like Grammarly for additional review.
  6. HTML: An organized HTML markup makes a happy search engine. Search engines like Google rely on HTML to understand what your content is actually about. Cleaning up your HTML code does not have to fall on you alone – sites like WordPress have plugins that can help you clean and optimize your HTML.
  7. Keep your Content Unique: While it’s easy to duplicate content, it can be harmful for your site. Google appreciates uniqueness and rewards it by improving your rankings. Sites like Copyscape can help you double-check your work. A good way to keep your content unique is to utilize UGC or user-generated content.

Our goal at MintCopy is to stay on top of trends and strategies that can elevate your content to the top of search results. Our writers are constantly learning about innovative ways to help your digital strategy shine. Join us here next week as we explore Part Two of this blog post. 

Use our online form to get in touch today. Follow us on Facebook, LinkedIn, Google+ and Twitter to stay updated on the latest content marketing trends.

Share


Recent Posts

Sheetal Pinto - 4/18/2019 06:00

B2B Content CAN Be Funny

As a rule of thumb, B2B marketing should avoid certain false steps or ‘faux-pas.’ The list includes attributes like being vague, presumptuous, or ill-researched. But somewhere along the way, marketers added "humorous"" to that list. Why?

Sheetal Pinto - 4/11/2019 06:00

Humour in Content Marketing

"Why did the SEO expert cross the road? To get hit with traffic!"1

For years, humour has been used in literature and content to engage audiences. From Shakespeare to Einstein, many notable figures in history used humour as a means to relay complicated or niche messages.

As any marketer will attest, incorporating the basic tenets of content marketing can make your content seem dry or taxing to read. Infusing humour into your writing can keep your readers interested to read, share, and comment upon.

Sheetal Pinto - 4/4/2019 06:00

Content Marketing Strategy Powered by Data and On-Page SEO Tools

A marketer’s dream is to develop meaningful connections with their audience. As we’ve examined in previous blog posts, connections can be established through good quality content and smart SEO integration. Like every other field in the world today, content marketing also relies on one, often forgotten aspect of decision making: data.

Sheetal Pinto - 3/28/2019 00:00

Your Guide to Using Search Intent

Search Intent, also known as keyword intent, is a way to optimize your content to attract more qualified leads through search engines. People search, process, and use the results of their online searches differently based on their goals (whether that is to buy a product or just gain more information). It is, therefore, essential for digital marketers and businesses that use SEO to understand and optimize their keyword usage according to what their target audience usually searches for.

Your mission as digital marketers is to ensure that if your product or service is what the consumer is looking for, their search leads them to you!

Sheetal Pinto - 3/21/2019 06:00

Creating good quality content is time-consuming and takes a lot of creative energy. However, a constant stream of content is essential to establish and maintain your position of authority in your market. Ongoing content marketing drives engagement and awareness for your business, brand, or agency.

Sheetal Pinto - 3/14/2019 06:00

Committing to A Long-Term Content Marketing Plan

If you asked the average person about digital content marketing 10 years ago, they might have shrugged and written it off. Content marketing used to be reserved for big companies trying to appeal to a new generation online. Today the online landscape is very different: companies big and small have websites, blogs and social media channels. Having a presence isn’t enough: to be successful online, you need a sound content marketing plan with measurable return on investment.

Sheetal Pinto - 3/7/2019 06:00

Your FAQ Page Can Boost SEO and Customer Satisfaction

There are few acronyms as well-known as FAQ. The FAQ page, or Frequently Asked Questions, is an important section of a website, where customers can seek answers to the most pressing general questions. Whether it’s a company’s shipping policy or an important piece of instruction, FAQs make a customer’s life easier. The page can be found on all of the most visited websites in the world. Your business, whether big or small, can benefit from having one too.

Sheetal Pinto - 2/28/2019 06:00

Content Writing Tips That Work  

Let’s admit it: everyone thinks they can write well. However, the truth is a little harder to swallow. Writing is difficult, and perfecting the craft takes work like any other. Good writers have that balance of talent and effort nailed down to a tee. However, it can be overwhelming to account for another factor: marketing your writing online.

Sheetal Pinto - 2/21/2019 06:00

Get Your Audience to Stop Searching and Start Looking (At YOUR Content!)  

The internet is a wonderful, but inevitably addictive place. It’s common to spend hours scrolling from post to post on your smartphone, as different pieces of content fight for your attention. As content consumers, it’s interesting to take a step back and take note of what content draws us in, and what turns us away. Regardless of our reactions, all that content is vying for our attention.

Sheetal Pinto - 2/14/2019 06:00

Do (Lots!) More with Content Marketing

There’s no feeling like writing that first blog post. It’s not easy putting down thoughts about something specific – whether it’s your professional expertise or a personal insight. Writing a blog can be a great tool to learn and grow as a marketer and content publisher online.