Content Marketing Blog mint

Content Marketing Blog

Ensure Strong Rankings for Your Digital Content: Content Optimization Techniques

Follow these Expert Content Optimization Techniques

Digital marketing has become an essential avenue to achieve visibility and success for your business, online and offline. While most people are familiar with the basics, they may not be comfortable with SEO and the online page ranking system. It’s important to know that SEO is not just a buzzword, but rather an important addition to your digital marketing strategy. Algorithms and optimization may seem like complicated tech buzzwords, but learning how to navigate them will be imperative in the success of your digital content.

Hey Google, Rank this for Me

It comes as no surprise that Google is the most popular search engine in the world. Even the word “google” is synonymous with ‘look-up’ or ‘search.’ Google’s search algorithm uses over 200 signals to rank its content listings. And while the algorithm continues to change every year, some things remain constant. According to writer, Aleh Barysevich, here are some of the important signals to keep in mind when it comes to optimization. 

  1. Search Intent: Everyone has certain intent in mind when they search for something on Google. Google’s goal is to understand what that intent was, so they can provide users with the most relevant results.
    Try searching for your target keywords to understand what search intents might be hidden behind them. Seeing the results for your keywords can help you identify where you’re hitting the ball or missing the mark.
  2. Click Through Rates (CTR): It’s easy to understand why this might be one of the most important signals for Google. If people are clicking and staying on your content, you’re likely to have a strong CTR. An increase in CTR usually results in a ranking boost, since it signifies your content’s relevance to a large amount of people.
  3. Keywords: Keywords are your hidden weapons in conquering search results. The closer your keywords are to the beginning of the title, the better your chances of a high rank.  However, being overly generous with your use can result in penalization from the algorithm. Use them cautiously, effectively and only, when relevant.
  4. Be Comprehensive: Rather than matching content with singular keywords, Google now gives priority to pages that match the meaning of the search sentence. Being comprehensive can help you stand out and achieve success. Furthermore, your content will be relevant to the user – one of the best ways to ensure repetitive engagement and clicks on your site.
  5. Check your Grammar: While this seems redundant, grammar is an essential indicator of good quality work. Well-written, error free work is a signal to Google that your content is worth sharing with their users. Programs like Microsoft Word or Pages provide spelling and grammar checks, but it can be beneficial to look into programs like Grammarly for additional review.
  6. HTML: An organized HTML markup makes a happy search engine. Search engines like Google rely on HTML to understand what your content is actually about. Cleaning up your HTML code does not have to fall on you alone – sites like WordPress have plugins that can help you clean and optimize your HTML.
  7. Keep your Content Unique: While it’s easy to duplicate content, it can be harmful for your site. Google appreciates uniqueness and rewards it by improving your rankings. Sites like Copyscape can help you double-check your work. A good way to keep your content unique is to utilize UGC or user-generated content.

Our goal at MintCopy is to stay on top of trends and strategies that can elevate your content to the top of search results. Our writers are constantly learning about innovative ways to help your digital strategy shine. Join us here next week as we explore Part Two of this blog post. 

Use our online form to get in touch today. Follow us on Facebook, LinkedIn, Google+ and Twitter to stay updated on the latest content marketing trends.

Share


Recent Posts

Sheetal Pinto - 10/28/2021 06:00

Ever tried to read a contract prepared by a lawyer? Did you get frustrated at the legal jargon before you finished the first page? Think of that the next time you prepare website content that is full of your industry’s jargon or tech-speak. Whether you’re writing B2C or B2B content, you need to address the user to engage them with your brand. How can you avoid getting too complex without watering down your content? It’s a balancing act of planning your content marketing to make sure you have a powerful voice while keeping messaging clear and simple.

Sheetal Pinto - 10/21/2021 14:35

When you sell to other businesses, you can’t rely on the same strategies as businesses that sell to consumers. Website content for B2B companies must engage multiple decision makers at various stages along the buyer’s journey. More importantly, your B2B content must present your company’s services in stronger light than your competition’s. So, while you may have a good idea about everything you want to say, it’s critical to find out what your audience wants to know and then ensure they find it on your website, first.

Sheetal Pinto - 10/14/2021 06:00

Imagine putting up a business sign and having the city come along and take it down. Not only that, but then they put up their own sign that advertises your business. Instead of being a Mexican restaurant, you’re now labeled as a Tex-Mex cantina. Think it can’t happen? Google is updating page titles that are displayed in search results. Your SEO content could be replaced with text that Google thinks is more relevant to the user. Here’s what to know and how to avoid getting your titles rewritten.

Sheetal Pinto - 10/7/2021 14:52

On the occasion of Canadian Thanksgiving, we want to thank all of you who have supported MintCopy over the years. As our customers, writers, partners and associates, you have allowed us to continue serving the content marketing needs of various industries around the world. We could never have done this without you, and we count on your continued support into the future. We are abundantly grateful.

Sheetal Pinto - 9/30/2021 06:00

A purchase transaction may happen online or offline, but shopping is definitely a universally online phenomenon today. Every buyer uses the internet to get information when shopping. B2B buyers are no different, regardless of industry. Manufacturers can’t deny the power of content marketing, but many haven’t fully bought into investing in B2B content. Trade shows were expensive before the pandemic. As we come out of the pandemic, it’s unlikely that they’ll make a comeback to their former glory anytime soon. Print magazines and journals are not as relevant as they once were. Your team can’t reach out to every prospect in person. Content marketing can be an important element in your marketing strategy because it’s ready when your customer is.

Sheetal Pinto - 9/23/2021 06:00

LinkedIn was once thought of as just a recruiting channel, but it’s slowly turned into a premier platform designed around content for professionals. To that end, LinkedIn is enhancing features that allow businesses to build their credibility through social content. Companies can now publish longer articles on LinkedIn’s Articles for Pages.

Sheetal Pinto - 9/16/2021 06:00

So You Can Create Content that Google Will Find Easily and Rank High

It’s estimated that Google processes about 63,000 searches every second. When you consider that most adults conduct an average of at least three to four searches a day, it’s evident why you want to rank well in search engine results pages. Many copywriters may use keywords to boost SEO but may not fully understand how search works. Google’s main purpose isn’t to function as a marketing tool to promote your product or service. Instead, it exists to gather and organize the most useful and relevant information for the user. Understanding this can help make your SEO content be more accessible and useful.

Sheetal Pinto - 9/9/2021 06:00

Search engine optimization is the process to make your digital content more visible in organic search. SEO copywriting helps deliver your web pages to your audience when they’re searching for information. SEO writers often focus on keywords, location, and other technical elements that drive search. But SEO has to go deeper than that. Today’s users want quality content. Here are 4 tips to create SEO friendly content that speaks to your audience.

Sheetal Pinto - 9/2/2021 06:00

When you go to the library, you don’t ask the librarian to tell you what to read. You want to read what interests you. In the same manner, when you create content, publish what your audience wants to read, not what you like. Okay, maybe the analogy is a bit outdated, or even alien to many of us. What library? Who goes there? Everything’s online! But you get the idea. Your customers have questions. They want answers. Here are three ways your copywriters can get ideas from your audience.

Sheetal Pinto - 8/26/2021 06:00

On average, web page views get 15 seconds or less of attention. Most people only want the information they are looking for, not everything you have to say on the matter. Optimizing your content for consumer behavior can help your business create content that consumers will engage with. Here are some tips for content writing that will grab the reader’s attention and keep them reading to the end of the page.