Content Marketing Blog mint

Content Marketing Blog

Help! Robots Are Taking Over Content Writing

Can They Really?
If you follow content marketing trends and industry news, you have probably read articles predicting doomsday for content writers, with robots ready to take away those jobs. Yes it is true that robots are useful in large manufacturing operations; for cleaning and vacuuming; and even as bomb squads. You may see them substituting as pharmacists and bartenders – yes, they fill out your prescriptions as expertly as they fill your glass! However, what place do artificial intelligence and robots have in a creative industry like writing? Quite an important place, say some.

The Associated Press, like several other news outlets, is using an automated reporting platform called Wordsmith to create hundreds of articles, especially finance and sports-related stories. Did you know that half of all the edits made on Wikipedia articles are by bots? New York Times not long ago ran a quiz where readers were asked to identify news items written by robots vis a vis journalists. Those who took the quiz out of curiosity were surprised that they got many answers wrong, pointing to how close robots are inching in the writing world.

Jayson DeMers, a thought leader in the content marketing space, talks of the “inevitable takeover of robots” where in the future, complex algorithms will be able to produce more complicated, emotional stories in keeping with the reader’s taste, history and reading levels. He predicts they will write movie scripts and novels.

Why a Content Takeover is Not Going to Happen
No, you can’t fire all your content writers and hire a robot! Here’s why:

  1. Robots Are Only Producing Data-Driven Reports: News outlets are making use of robots to produce articles, but these are mostly updates about quarterly earnings, stocks and data-rich sports stories. We haven’t heard of a journalist losing her job on account of a robot. Most content creators are happy for tedious, rote tasks to be taken off their hands, while they can focus on producing more serious, follow-up stories with opinion and analysis.
  2. Robots Have Knowledge, Not Wisdom: Think of the reasons why you love a certain writer: you take delight in their use of language; you admire the originality in their thought; you are touched by their insight on the human condition. In contrast, robots are repositories of data, but they cannot make connections between ideas the way human beings can. They can provide the facts, but not the context.
  3. Content Marketing Needs Quality Writing: Content marketing is getting tougher to do, because everyone is entering the field. The only way to outshine others is by producing content that is original, emotional, opinionated (in a good way) and entertaining. Much of this is only possible through effective story-telling, and by drawing appropriate connections that appeal to a reader. Human beings have empathy, emotions and psychological insight which make them persuasive writers and marketers.
  4. Robots Are Not that Advanced Yet:  Some industry experts are psyched about all the developments in technology and see robots taking over all writing someday. Even they are, however, quite sure that we are light years away from any such threat unfolding. Robots are not all that advanced as yet, and they are being used for tasks that most good writers don’t relish anyway.

If anything, robots only emphasize the need to produce content that makes a human connection with the reader. If you are looking for a leading content marketing agency with expertise and experience in SEO copywriting, call 1-888-646-8003 today or email us to learn about our range of copywriting services in Canada.

Share


Recent Posts

Sheetal Pinto - 3/30/2023 06:00

How to Avoid Making these Mistakes in Your Content

When you invest time and money in creating content for your website and other digital assets, you want to ensure you get a good ROI. Whether you hire a content agency, write content in-house, or hire a freelance copywriter, it’s important to monitor how published content is performing. Content that isn’t ranking well on Google might be ridden with mistakes that turn customers away and deter positive engagement. Here are three common content mistakes made by copywriters that could be keeping your content from reaching its full potential.

Sheetal Pinto - 3/16/2023 00:00

Content Marketing Best Practices that Garner Attention

Remember the movie, “Field of Dreams”? It made popular the phrase, “If you build it, he will come”. Shoeless Joe and other baseball legends may have magically appeared on a cornfield-turned-baseball diamond. However, when it comes to content marketing, your audience will need more than a field of dreams to attract their attention. If you’re trying to get more traffic to your website, don’t wait for your local SEO efforts to direct your audience. Give them a hand with these proven content strategies.

Sheetal Pinto - 3/2/2023 06:00

How to Use a Pillar Page to Improve your Content Quality

Consider the dictionary meaning of ‘pillar’ – “a firm, upright support for a superstructure”, also defined as “a fundamental precept”. Your content marketing campaign is your ‘superstructure’ that requires a ‘firm, upright support’. That’s the key function of content pillar pages. Without these essential supports, your ‘content superstructure’ will neither stand strong, nor will it attract the right attention.

Sheetal Pinto - 2/23/2023 06:00

Two Proven Ways to Organize Products with Similar Keywords

In business, cannibalization typically refers to a loss of sales. A company introduces a new product that displaces sales of an older, usually more outdated, product. Instead of having an increase in sales, the market growth remains stable. What does this mean in the world of SEO and content marketing? Keyword cannibalization occurs when two products have similar keywords or phrases and confuses the search engines about which page is right for which query. Instead of competing with other businesses for search traffic, you’re competing with your own web pages. Here’s why keyword cannibalization is bad for business and how you can overcome it.

Sheetal Pinto - 2/9/2023 06:00

How to Optimize your Content for a Global Audience

The global market is much smaller than it once was.  Statista reports over 5 billion internet users globally, or about 63.1% of the population. Reaching out to a broader market can help your business grow, but it’s not as simple as updating your website in a new language and simply hoping your audience finds you through search.

Sheetal Pinto - 1/26/2023 06:00

How to Build a Functional Content Marketing Funnel

Most people don’t wake up and think, “oh, today is the day I buy my new mattress,” unless they’ve researched different brands and checked pricing at different stores. Modern customers often take their time with major (and even minor) purchases. Using that information about today’s shoppers can help you design a content marketing map, or funnel, that guides the customer to your product.

Sheetal Pinto - 1/12/2023 15:49

Draw Insights from Your Competitors' Success 

According to Ahrefs, organic search drives over 53.3% of global traffic. Creating an SEO strategy is key to increasing your reach through search. As you’re setting new SEO goals for 2023, it may be useful to analyze what is working for your competitors. Also look at what they’re missing, to build that effectively into your own SEO strategy.

Sheetal Pinto - 12/15/2022 15:14

5 Proven Ways to Improve your Website Ranking

The rules of SEO can often feel elusive, as if SEO is a great big experiment in which the parameters keep changing. Search engines keep updating the algorithm. User behavior is evolving and adapting to circumstances, all the time. You don’t have any control over how pages rank, or do you? Google will never share how it determines SEO ranking. Customers change how they search and shop. We may not fully understand the complexity of search engine algorithms, but we can test different elements of a webpage to see how customers and search engines respond to your content marketing strategies. It’s called split testing.

Sheetal Pinto - 11/24/2022 16:42

Good today and gone tomorrow! That is the way of trends in the world of SEO and content marketing. What may generate interest right now can fall out of favor due to the ever-changing search engine algorithms. What can you do to ensure that you’re up to date? One useful method is to utilize Google Trends to find useful metrics that help you stay relevant. To make your way to the top of search engine results pages (SERPs), it’s important to use a variety of proven methods to create quality content. Read below to learn how Google Trends can help you gain insight on popular trends, seasonality, regional demands, and your competitors.

Sheetal Pinto - 11/10/2022 06:00

Revitalize, Refine, Repurpose

The Pareto principle is also known as the 80/20 rule. About 80% of your best results will come from 20% of your efforts. When you apply that to a creative endeavour like content marketing, you might be undervaluing some of your content creative efforts. It can be expensive to create content, from scheduling videographers, photographers, models, or even having quality copywriters write a blog post. Chances are that you have some valuable content that can be recycled or repurposed with a little elbow grease.