On average, web page views get 15 seconds or less of attention. Most people only want the information they are looking for, not everything you have to say on the matter. Optimizing your content for consumer behavior can help your business create content that consumers will engage with. Here are some tips for content writing that will grab the reader’s attention and keep them reading to the end of the page.
Creating Online Content? Put Your Best Foot Forward
You’ve got less than two seconds to grab your reader’s attention and pull them into your content. Put your best information first. When you consider that less than 20% of readers scroll to the bottom of the page, you don’t want to hide what the reader wants to know. Lead with the most interesting things first, fill in the details in the second part of the article.
Use Short Sentences, Mostly
Modern readers prefer short sentences. Longer sentences can feel as if you’re rambling. Here’s the conundrum, though. If you only use short sentences, your writing may feel very choppy and can get boring. The reader may lose interest. Deliver the main points in few words. Throw in a couple of longer sentences to break up the monotony, but don’t ramble on and on.
Pretend you’re talking to your customer when you write. Your copywriters can clean up the grammar before publication if necessary. Focus on the “you.” This conveys that you are talking to someone, your audience. And it conveys that the message is for the reader.
Avoid Industry Jargon
If you want to pull readers into your content, you can’t write as if you’re talking to a colleague who understands the terminology of your business. Make sure the reader won’t get distracted wondering about thingamajigs or whoozits. If you are describing technical aspects of your industry, use pictures or video as part of your content.
Show Off Your Personality
Content marketing is more than just providing information. To connect with the reader, you need some style and panache in your writing so that you don’t sound like an impersonal corporation. Write how you speak. Be authentic. Break some grammar rules, but not so many that you come off as unintelligent. Let your SEO writers know which elements of your content you want to keep because they align with your brand personality, and which elements they can refine.
Need help keeping up with your content marketing? Partner with a professional content agency to create high-quality content and keep your readers engaged. MintCopy has a trained and experienced team of SEO copywriters and versatile content editors to help you.