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How to Conduct an Effective SEO Experiment

5 Proven Ways to Improve your Website Ranking

The rules of SEO can often feel elusive, as if SEO is a great big experiment in which the parameters keep changing. Search engines keep updating the algorithm. User behavior is evolving and adapting to circumstances, all the time. You don’t have any control over how pages rank, or do you? Google will never share how it determines SEO ranking. Customers change how they search and shop. We may not fully understand the complexity of search engine algorithms, but we can test different elements of a webpage to see how customers and search engines respond to your content marketing strategies. It’s called split testing.

What Is SEO Split Testing?

Split testing is an experiment in which you change one element of a page to see how it performs against the original. There are several different elements of SEO and online content that you can switch up to see which one is more successful. By only changing one of these elements on the page, you can easily determine what customers and search engines responded to. If it works, keep it. If it doesn’t, change it suitably.

5 Changes to Your Website that Can Improve Ranking

Small changes to your webpage can bring good results. Work with your copywriters to optimize parts of your website that impact search.

1. Titles

The title of your page is often what your audience sees first, so it needs to grab their attention. Changing the keyword or updating the title to make it more creative may garner better results. Make the reader want to click on the link to find your content.

2. Meta Description

Although Google doesn’t use meta descriptions to rank for search, that doesn’t mean your audience isn’t using the meta to decide whether to visit the page. Optimizing this information can improve clickthrough rates and give you an edge over your competitors.

3. Visual Content

Content isn’t all about copywriting alone; images and videos are important aspects of your digital content, too. No one really enjoys reading a wall of text. Use high-quality pictures to offset your written content. Make sure the image alt text is accurate to match the photo.

4. Word Count

Test different word counts for some of your content. Ask yourself what would expand the ideas on the page and enhance value for the user. Simply bumping up the word count will do nothing, or it may harm the page by reducing value! Depending on the subject, one page may be ideal at 500 words while another might need 1,000 or more words. Use the analytics to see how your audience responds. Long-form content is beneficial for SEO, but only as long as it delivers relevance and value.  

5. Get Creative with Other Aspects of Your Site

You can even test color, fonts, and the structure of your content. Search engines won’t care about the color or fonts, but readers may. Adding headings to break up content can help search engines and readers understand what your content is about. Be careful not to make too many changes all at once.

Reach Out to a Content Agency

Keeping up with content to drive traffic and engagement can be a challenge. Analyzing the data about your content can be time consuming. A versatile content agency can help create content that will build your brand and promote your products or services to the right audience. Contact MintCopy to learn more.

Use our online form to get in touch. You can also follow us on FacebookLinkedIn, and Twitter to stay up-to-date with the latest content marketing trends.

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