Prioritize Quality, Consistency and Frequency
"Easy reading is damn hard writing." - Nathaniel Hawthorne, American novelist and short story writer
It can take a skilled writer up to 6 hours to craft a well-written 2000-word blog post. Engaging writing takes time. Time many business owners and their teams simply don't have. Outsourcing your blog writing can be one way to generate new content without taking time away from managing core aspects of managing your business.
4 Reasons to Outsource Content Creation
- New copywriters bring new perspective and fresh ideas.
- You can stick to your deadlines more effectively and maintain a good frequency of publishing.
- You have time to focus on your business.
- It's more cost-effective to hire a content agency than an in-house, fulltime writer. It's also easier to manage an editorial calendar and publishing schedule without undue pressure on your own team.
How to Find Content Writers that Fit Your Needs
Finding the right SEO copywriter isn't always easy. You're going to have to stay involved in your content marketing plan, but you can pass off some tasks to a freelance writer or content agency. You should have a content calendar or outline to give your
writers clear guidelines and instructions. Compelling blogs focus on the audience and what they want to learn about. Take the time to define your target audience and craft personas to give your copywriters a good picture of who they are writing for.
There are many options to find a content writer. Here are some pros and cons of the most popular methods:
Independent Freelance Writer
Freelance writers can be found for just about every niche or specialty. You can also find general copy writers who work across many industries. The pros of working with a freelancer are that these writers are highly motivated to protect their reputation and work with you. It can be difficult to find a suitable writer and to compare prices. If you don't like the content, you'll have to work directly with the writer to resolve the problem.
Upwork, Contena, and ProBlogger are just a few job boards where you can find hundreds of writers. Similar to freelance writers, these writers are independent contractors, but the platform often acts as a mediator between you and the writer. Rates tend to be lower, but you may also find many new writers who are learning, or writers who prioritize quantity over quality. Your effort at outsourcing blog writing may be a hit or miss.
Content agencies offer a breadth of services to your business, giving you more options for marketing copy and SEO content creation. Agencies vet and train their writers, so that headache is not yours. You won't have as much communication with the writers directly. Instead, you'll most likely work with a project manager. Reputable content agencies have contracts that protect sensitive data, instill deadlines into projects, and provide facts from only credible sources. A content agency can be a great asset for content creation without the headache of managing a team of writers.
Simplify Content Marketing with an Established Content Agency
In today's remote workplace, there's never been a better time to outsource your content marketing needs. MintCopy has a great team of vetted writers who know your industry and can provide content to serve your needs and meet your goals. Contact us for more information.