Content Marketing Blog mint

Content Marketing Blog

Proven SEO Copywriting Tips from the Pros—Part 3

If you’re jumping straight into this post without reading the first two parts; then stop reading now and click here. This series has a lot of value and missing out on any part of it can leave you strategically short-changed. As we finish up our compilation of proven SEO copywriting tips, feel free to bookmark these pages for future reference (yes, they’re that good, even though we are saying so!). Enough small talk...

Let’s get back to improving your SEO copywriting technique:

  • Make Use of Title Tag Modifiers: This is especially true for e-commerce sites competing with big names like Amazon. Identifying a single keyword or phrase is simple—meaning that everyone else has already caught on. Make your product stand out by finding additional words that can narrow down those SEO results. Try typing your keyword into the Google search window or on Amazon and look at the other words that pop up after the initial phrase. Add these when appropriate and you’ll see results.
  • Make Your Intro Count: Write your intro in a way that empathizes with the reader, offers a solution, and insight into potential results. This immediately engages your audience, reduces bounce rate, and helps retain interest.
  • Get Creative with Headlines: No one wants to admit it, but most of us are guilty of clicking on those “clickbait” headlines. Don’t be afraid to add a little drama to your titles. Creating interest and leaving something to the imagination will undoubtedly get more people to your page. Just make sure that your content is good enough to keep them there.
  • Use Hidden Keywords to Gauge Interest: Go to social media sites and underground blogs like Reddit. Look at what people are really focused on. Search recent pages for specific keywords and use tools like “Keyworddit” to identify those magical buzz words. Incorporating these into headings and topics will start moving your page up in the search results.
  • White Space Holds Interest: We’re all guilty of skimming through content without actually giving it our full attention. Using sub-headings and smaller divided paragraphs makes the material more digestible and holds your reader’s interest for a longer time. White space on the page will reduce bounce rate and keep people moving through the content.
  • Shorter URLs Are More Appealing: If your URL is long or has several words, it could be working against you. Shorten your URL to make it more memorable and easier for people type in.
  • Incorporate Numbers and Emotional Descriptors into Meta Data: It’s been proven, time and time again, that incorporating numbers and emotionally expressive words into titles, headers, and meta data can increase traffic exponentially.

SEO copywriting is constantly changing, and this means changing your technique and re-evaluating the response. The content marketing experts at MintCopy work hard to scour the internet and analytical data to come up with the best strategies to propel our clients’ content towards the top. Ask us what we can do for your website, and start seeing real results.

Use our online form to get in touch today. Follow us on Facebook, LinkedIn, Google+ and Twitter to stay updated on the latest content marketing trends.

Share


Recent Posts

Sheetal Pinto - 5/19/2022 06:00

What You Need to Know

If there’s one thing you can count on, it’s that Google is going to update its search algorithm. Some experts estimate that Google makes 500 to 600 updates annually, or once or twice each day. Most of these changes don’t have a significant impact on your SEO strategy, but every now and then, one comes along that can have serious repercussions. Learn more about two new features of Google search that help users verify and evaluate search results.

Sheetal Pinto - 5/5/2022 06:00

Google, one of the largest companies in the world, relies on artificial intelligence for hundreds of it projects. It can seem a little hypocritical for Google to tell businesses that they can’t use AI-generated content on their website. Back in 2010, Google’s John Mueller said that using automated translation tools to create content for your website “could be viewed as being against our Webmaster guidelines.” Here we are, over 10 years later, and Mueller just tweeted that “content generators have been around since the start of the web…Most sites…don’t need help creating low-quality content.” There’s a big discussion in the SEO industry about AI-generated content.

Sheetal Pinto - 4/21/2022 06:00

One of the toughest things about creating content is coming up with ideas. You can research keywords all day long, but if you can’t come up with topics around those keywords, your content may fall flat. If your in-house copywriter is struggling to keep up with a content calendar, you might be thinking about working with a content agency. Use these questions to prepare for a meeting with the project manager or as starting points to create your own content. 

Sheetal Pinto - 4/7/2022 05:54

There just isn't a 'softer' way to say this; it's bad. Duplicate content, as defined by Google, “refers to substantive blocks of content within or across domains that either completely match other content in the same language or are appreciably similar.” Google highly recommends avoiding duplicate content. The key reason is that the ranking of the page on search engine results may suffer. This means, your audiences will not find your content, and when they do, they are unlikely to consider it useful. Understanding how Google handles duplicate content can help you elevate user experience and create a better content marketing plan.

Sheetal Pinto - 3/24/2022 06:00

Modern customer expectations have dramatically changed over the past few years. Although the pandemic certainly influenced customer behaviour in many ways, customers were already trending towards transparency and social responsibility from the companies they patronized. Creating content that shares your values and mission can bring your audience together to support your brand. Here are some ways to create connections to your audience through content marketing.

Sheetal Pinto - 3/10/2022 06:00

If you just keep churning out content without reviewing what you’ve already done, you’re missing out on opportunities to make your content perform better. A content audit exercise involves systematically reviewing what you’ve published on your website and blog. As you adjust your content marketing plan to your business goals, this audit can help you find gaps in your content and see what’s been successful. When reviewing your content, look for these things that can negatively impact your content strategy.

Sheetal Pinto - 2/24/2022 06:00

Search has changed a lot over the years. Search results are displayed to be more efficient for users. Users search for information differently than they used to. There’s still a lot that search can’t do right now. Google aims to change the power of search again with their latest update, Multitask Unified Model, aka MUM. This new update will expand search capability to make search deliver more accurate and relevant information in seconds. Here’s what your content writers need to know about MUM.

Sheetal Pinto - 2/10/2022 06:00

Refine Your Content So it Resonates with Your Audience

Many websites churn out content as part of their online digital strategy without considering how their audience will respond to the content. Contextualizing content is a way of adding value to the reader. But what does it mean to put your content in context? It’s a way of approaching content that considers the why and when of your content, not just the person who is reading it. A person who needs a plumber to fix a leak needs different content than someone who is thinking about how to install a new toilet. The first customer needs access to a list of quick tips to prevent damage until a plumber can help while the second customer may want to read through a detailed outline of updating a bathroom for aging-in-place.

Sheetal Pinto - 1/27/2022 06:00

A Simple Guide from Your Content Agency in Toronto

A blog post is an accessible, versatile format that has the potential to reach and engage a wide audience. You can write the blog posts in-house, or you can outsource content writing for your blog. The important thing is to ensure that your blog presents a professional image, offers memorable and shareable content, and proves effective in helping to achieve your business goals. If you're just starting your blogging journey, read through our ‘Step-by-Step Guide to Start Blogging' - parts one and two.

Sheetal Pinto - 1/13/2022 06:00

Writing SEO content requires a seamless blend of three skills to get the best results. In order to be a skilled SEO copywriter, you must be able to produce creative and engaging writing, have sufficient knowledge of the topic, and be able to use relevant keywords seamlessly into your writing. Are you at a loss on how to create informative and creative content? Here are ten tips that can be added to your copywriting cheat sheet to help you improve your SEO content.