The digital world has diversified marketing, breaking it into more areas of expertise than we could’ve ever imagined. Now, everyone has a webpage—and getting yours to the top of the list matters.
Being a strong copywriter is only the tip of the iceberg when it comes to taking your place on the first page of Google’s search results. Knowing how to apply SEO is the key to unlocking your website’s potential.
SEO can seem like a completely different language to the layman. Even experienced content writers are still baffled by the rapid-fire changes taking place in the content optimization industry. It doesn’t have to be this intimidating. We have put together this 3-part series dedicated to decoding the mysteries of SEO and offering simple tactics to improve your technique.
Translating Complicated Concepts into Actionable Tips
These tips will give you valuable insight into the way that you can improve your SEO copywriting without having to spend hundreds of man hours trying to pin down the algorithms:
- Control Your Layout: We’ve all heard in-depth information about the “organization” of your content—but what does that really refer to? For many of us, this is just the way that ideas are laid out and incorporated into what’s being written. What we miss is the opportunity to control the actual visual layout of the content. Making certain information accessible can translate into increased interest. This means that more people will dive deeper down the rabbit hole that is your website. The more involved they become, the longer they stay there. This reduces your bounce rate and gets you a big gold star as far as Google algorithms are concerned!
- Use Copywriting Skills to Keep People on Your Page: Semi-colons, italicized words, broken up ideas, and a controlled flow of information can keep people reading. This, again, improves that bounce rate and creates a more favourable ranking. Copywriting is all about generating interest and taking people from that first word to their first sale. Using these skills in conjunction with SEO tactics can create a powerhouse website that ranks in the coveted first pages.
- Become the Keyword: What happens when your brand becomes a common keyword? You climb the rankings and reach more people. Create keywords around your brand and build that association between those words and your website. A good example is the term “Just Do It” used by Nike. The words are relatively unrelated to sports gear, but everyone knows that searching for one will lead to the other. This is a genius way to expand your reach and improve your engagement.
Visit Us Again for More Expert SEO Advice
The professionals at MintCopy know how to spin SEO that keeps us one step ahead of the great and powerful Google bots. Don’t hesitate to reach out if you have any questions or need help optimizing your website! It’s what we do, and we do it well.