7 Assets You Need in Your Copywriting Arsenal
If you’re feeling like your content is getting dull and ordinary, it’s time to look at a few tools that can increase your reach and make your content more engaging. Fortunately, you don’t have to spend any money because you have easy access to these seven resources.
1. Keyword Research
There are dozens of keyword tools online that can help you come up with new keyword phrases for your website. This Keyword Magic Tool from SEMrush is free. Sign up using your Google email. Wordstream has another tool. These tools can give your copywriters new ideas to reach readers who are searching for your services and products.
2. People Also Ask
Google developed useful features like PAA for users to give them additional information with as few clicks as possible. You can use that information to create content that users are looking for. Answer the Public is another site where you can get additional topic ideas related to your business.
3. Browse Your Competitor’s Sites
Go local or nationwide and look at what your competitors are doing on their websites. Remember—don’t copy, but get ideas from them to use in your own content marketing strategy.
4. User Intent and Buyer’s Journey
When user’s search, they have different intentions. Some want information. Others want to get to a certain site. Some users are ready to make the transaction. Your copywriting should address users at every level in the buyer’s journey to help them make the path from discovery of your product to purchase.
5. Data from Your Own Research
You know your industry and your community. Use social media to gather data about your customers and industry. Give your copywriters data unique to your business that provides insight into your industry.
6. Your Customers
Ask your customers for reviews. Talk to customers about their success stories and use that information to create white papers, videos, or blog posts. Modern consumers like to see reviews and customers recommendations, but you may have to be the one to create the content about your users.
7. Your Employees
Your team talks to your customers and knows what they’re getting asked about your business and products. Use that information to create content that helps your readers. Add bios and information about your team to your website. Show that your business is more than what you sell.
Hire a Content Agency for Top Notch SEO Results
There’s no way around it; hiring a content agency is a valuable investment in your digital marketing strategy. Experienced copywriters take your industry knowledge to create unique content that will engage your readers. Ask MintCopy about copywriting services to support your content marketing and SEO strategy.